Marketing Daily Editions for August 2007
Marketing Daily - Friday, Aug. 17, 2007
Nissan Seeks To Drive Sales Via Xbox 'Forza Motorsport 2'
Mars Offers Razzberry M&Ms, Re-Intros Dark Chocolate Peanut
Anti-Wal-Mart Group Launches Campaign
Clinton Gains Support After New Ad Seen
Nestle's Lean Cuisine In Cancer Fundraiser
Hyundai Taps LatinWorks For Hispanic Work
User-Generated Spots To Air On Travel Channel
Study: Banks Need To Meet Expectations Of Gen Y
Virgin Mobile Readies Support For Aloha Phone Roll-Out
Millennials' Taste For 'Approachable' Wines Drives Growth
Activist Group Urges Disney To Prove Baby DVD Benefits
Marketers Can Turn Student Empowerment Into Purchases
Marketing Daily - Thursday, Aug. 16, 2007
Meyer Leaves Toyota To Steer Chrysler Marketing
Jordache Out With Heidi Klum Campaign
Badgley Mischka To Launch Teri Hatcher Campaign
Can Marketers Shake Grocery Shoppers Out Of Auto-Pilot?
Wendy's Puts A New Twist On Frosty
Samsung Calling All Good Samaritans In Olympics Promo
Nobody At Sara Lee Doesn't Like Advertising, It Seems
'Got Milk?' Board Targets Hispanics With 'Stardom' Promo
Marketing Daily - Wednesday, Aug. 15, 2007
WOM: Teens Speak Another Language, Face Time Is Crucial
Emerging Markets Take Polish Off Some Big Global Brand Names
General Mills Targets Kids With Green Giant Program
Papa John's Free Pizza Offer Alludes To Disney Movie
Chrysler Dangles Durango In Tango Contest
Battered-Brand Syndrome: Will Consumers Blame Mattel Or China?
Taco Bell Covers All The Bases In MLB World Series Promotion
Microsoft Inks Deal For Advertising Watermarking Method
Wrigley Breaks Ground In Category With 5 Gum Campaign
Wal-Mart Earnings Disappoint: Consumers Are Really Strapped
Marketing Daily - Tuesday, Aug. 14, 2007
Disney Targets Tweens With Electronics Line
Mitsubishi Launches Sales Event, National Branding Effort
Kraft Intros Chips With Fruit, Vegetables
Pepsi Is Out With 'Game Fuel' For Halo 3 Launch
Heineken Pitching Tap With New Ads
Study: Back-To-School Is 'All About Timing, Alternatives'
Sears, Kmart Sales Fall In Second Quarter
Chase, MasterCard Educate Hispanics On Financial Responsibility
Successful Social Marketers Give 'Em Somethin' To Talk About
Toyota's Club Scion Gives Socializers A Lift At
Marketing Daily - Monday, Aug. 13, 2007 Campaign Shows Consumers How To 'Sell Your Car'
P&G To Intro Pringles Stix In Southeast Tour
NYC, Con Ed Mail Coupons For Light Bulbs
Ford Sync In Fall Vehicles For $395
U.S. Olympic Committee Taps New Marketing Chief
Music Minus Protection: Step Toward Free Ad-Backed Songs?
Pier 1 Imports Fires Marketing EVP
American Express Offers Incentive During Back-To-School
Hasbro, EA Ink Deal To Digitize Popular Games
Burgeoning Premium Chocolate Market Ups Godiva Price
FTC Subpoenas Food, Beverage Company Documents
Marketing Daily - Friday, Aug. 10, 2007
P&G Borrows 'Black Power' Phrase For Campaign
Lexus, Buick Share Dependability Rank
Whirlpool Kicks Off Garage Makeover Contest
ConAgra Targets New Kind Of 'Picky People' In DTC Campaign
Easy Breakfast Options, Yogurt, Healthy Snacks Show Gains
July Retail Sales: Smells Like Teen Boredom
With Movielink, Blockbuster 'Pushes Back' At Netflix
Canon Campaign Will Have NYC Seeing Doubles During Tourney
Marketing Daily - Thursday, Aug. 9, 2007
Sprint Hung Up On Profit Fall, Expects Better Fourth
First Blush Launching Grape Juice In Whole Foods
Kroger Expands Organic Food Line
Chrysler Dealers Dangle Vehicle In Sweepstakes
Circle One Marketing Hires New Team Players
LaQuinta Adds CGC To 'Bright Side' Campaign
Tipping Point: Retailers Find Natural Has Gone Totally Mainstream
McDonald's July Sales Up 6.5%, Boosted By Far East, Europe
Coldwell Banker First To Market Real Home Virtually--Really
P&G Perks Up Folgers With Integrated Effort For Gourmet Selections
Bank of America Sticks With Olympics Sponsorship
Full Of Itself, Moxie Is Poised To Stage A Comeback
Marketing Daily - Wednesday, Aug. 8, 2007
Tech Firm Sues Apple Over iPhone Touch Screen
Marketing Services Enjoy Healthy Growth, Face Rosy Future
Palmer Vineyards Signs On As Official Winery Of Yankees, Mets
Coke Ad To Pair U.S., Chinese Olympians
Home Buyers Want Big Garages, Study Finds
Sequoia Media's Movie-Making Service Debuts At Wal-Mart
Diamond Retailers Launch Online Ad Campaign
Publix Wades Into Rx Price War: Free Drugs For The People!
Boomer Motto: Age Naturally, But Carry a Big Cosmetics Bag
Lord & Taylor Getting Makeover, $10 Million Campaign
Marketing Daily - Tuesday, Aug. 7, 2007
Ad Spend: Alternative Media Is Becoming A Tradition
Kirshenbaum Promotes 2 To Direct Brand Strategy
Barneys Bid Gets Bigger And Bigger
Poll: Car Sellers Haven't Improved Women's Experience
K-C, Pfizer, GSK Eye Marketing Partnerships
With Nardelli Aboard, Chrysler Launches '100 Years' Campaign
Allstate Focuses on African-American Market 'Beyond February'
Marketer Betting That For Women, Tequila Is The New Vodka
Lenovo To Auction Off Olympics-Themed PCs For Fundraiser
Kraft Caters To Consumer Palates With Grey Poupon Extensions
Marketing Daily - Monday, Aug. 6, 2007
Chrysler Takes Slow Lane En Route To Identity Change
Finish Line Partners With Nike For New Ad Campaign
Marble Slab Creamery Promo Touts Diamond Ring
Group Inks Deal With FIBA For Video Game
Clarins To Launch Personalized High-End Skincare Line
P&G Reports Quarterly Sales Up 8%
Report: Toy Sales Strong In First Half Of Year
99¢ Only Stores Selling 9 iPhones For 99¢ To Promote Pricing
Wine Marketer Launches Multi-City, Grassroots Road Show
Marketers Humanize Their Site Content, Ramp Up Click-Throughs
General Mills Program Links Hamburger Helper To 'Helping Hand'
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