Marketing Daily Editions for October 2014
Marketing Daily - Friday, Oct. 17, 2014
Barbie Slides 21% But Mattel Says There's A Lot Of Sales Left In The Old Dame Yet
Google's Android About Togetherness, Not Sameness
Katie Holmes Asks For #YourBestBeautiful In New Olay Campaign
Capital One Supports Comedy At The Kennedy
Microsoft Puts Marketing Into Products With Freemium Model
Cinnamon Toast Crunch Campaign Leverages New Flavor, 30th Anniversary Retro Appeal
Brand Purpose, Brand Champions Drive General Mills
Poached Eggs And The New Corporate Toast
Talk Nerdy To Me
Marketing Daily - Thursday, Oct. 16, 2014
Latest Diet Coke TV Spot Pairs Taylor Swift, Kittens
Whole Foods Makes A Good, Better, Best Effort To Rate Produce, Veggies
Walmart Thinks Small(er), Ramps Up Ecommerce
Millennials Optimistic About The Future, Concerned About Education
Women Have Growing Influence On Alcoholic Beverage Trends
Social, Digital Brands Lead 2014 Loyalty Index
Heineken Signs Long-Term Soccer Pact
BMW Partners With Soho House Group For Global Effort
With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle
Kia Taps LeBron James As Luxury Ambassador
The Problem With Labeling A Market As Millennials
Marketing Daily - Wednesday, Oct. 15, 2014
Converse Says Knock It Off To 31 Companies It Claims Knock Off Chucks
O'Keeffe's Skips Creativity, Heads Straight For Reality
McDonald's Campaign Aims To Dispel Rumors, Create Healthier Perceptions Of Its Food
Hershey's, Oreos, Doritos and Cheetos All Take Backseat To iPad
Homewood Suites Studies Business Travelers
Burger King's Hirschhorn Talks Media Strategy At Sports Marketing Symposium
Nick Thune Is Wacky Lyft Driver For Comedic Videos Touting 2015 Fit
Marketing Daily - Tuesday, Oct. 14, 2014
Google Same-Day Delivery Expands; Schmidt Says Amazon Is Main Competitor
Valvoline's Serious Tinkers Pitch The DIY Market
Gerber Searching For Cute Wee Ones
Ram Truck Goes For Cold Facts In New Feature-Forward Campaign
King's Hawaiian Runs Halloween Party Promo
Fans Connect With Other Fans And Brands On Social
Kimberly-Clark's Total Market Approach
Brands Need To Shift From Story-Yelling To Storytelling
Marketing Daily - Monday, Oct. 13, 2014
The Selling Of The American Recovery Amidst Global Woes At The IMF
Holiday High: Consumer Enthusiasm For Black Friday Strongest In Eight Years
Report Finds CMOs (and CSOs) Need to Accelerate Change
Toshiba Medical Gives Customers A Voice
9Lives Launches Social Media Campaign Starring Morris The Cat
Global Millennials Share Ideas, Desires, Can Sing 'Happy'
Toyota Takes New Approaches For New Camry
Top 40 Sports Brands
The Breach Is Back, Now At Kmart
Q&A With Kodak CMO Overman
GMC Next For GM Spotlight
David Beckham Now Kicking For Diageo's Haig Club
Kick(start)ed In The Gut
Marketing Daily - Friday, Oct. 10, 2014
There Goes 34th Street: Amazon Said To Be Opening Retail Shop On Macy's Turf
Jerry And The Terrible, Horrible, Very Bad Clio
Budweiser Clydesdales Engage Consumers Across Media
CVS And NYC Set The Pace Versus Tobacco
Brands Eventually Recover After Data Breach
The Evolution Of The Bundle In The Digital Era
Musselman's Applesauce Hits Late-Night TV
JCPenney's Comeback In Further Doubt
Acura, Cadillac, Porsche, Chrysler Lead In Smartphone Web Sites
New Swisspers Campaign Urges Women To 'Sleep Naked'
Marketing Daily - Thursday, Oct. 9, 2014
Murphy Checking Out After Seven Years At Gap; Insider Peck Named CEO
Chobani Feeling Its Oats With Launches Aplenty
Timex Asks Runners: Who Needs A Cell Phone?
Neiman Marcus Christmas Extravaganza: The Oscars, For Just $425,000
BMW Backs Frieze Masters Hits Times Square For National Campaign, Hotel Hits Back
Canon Unites Under 'See Impossible' Platform
The Fragility Of Culture
Marketing Daily - Wednesday, Oct. 8, 2014
Beep! Beep! Peer-To-Peer Comes To The Used-Car Marketplace
MassMutual Uses Social, Philanthropy To Engage
Sponsors Converge On 'espnW: Women + Sports'
Big Brands Team On Platform To Drive Sustainability
Whirlpool Wants To Change Idea Of 'Chore'
NRF Forecast: Best Holiday In A Decade
Stoli Sponsors New Yorker Festival
Hello, Ello!
It's Science, Yo!
Marketing Daily - Tuesday, Oct. 7, 2014
Chinese Investment Group Buys The Waldorf; Hilton Will Manage For The Next Century
Jaguar Debuts Global Campaign With New Villain
Canadian Cheerios Ads Build On Diversity Theme
Just Dance Includes Anti-Bullying Message
Pink Paler But Not Passe: Breast Cancer Takes Its Lumps
Ford Is Serious About Mustang Because Ford Is Mustang, And Vice Versa
Negra Modelo Contest Enlists Celeb Chef Rick Bayless
Prescriptive Personalization: Just What The Doctor Ordered
Marketing Daily - Monday, Oct. 6, 2014
Hewlett-Packard To Announce It's Splitting In Two
BFGoodrich Kicks The Tires...Out Of A Plane
Wendy's Runs Faux Cause Campaign For Pulled Pork
Retail Holiday Spending To Rise 4%
CE Continues To Top Holiday Wish, Gift Lists
Dodge Brings Back Founding Brothers For Challenger
Building An Engaged Audience
TD Bank Celebrates New York Trees And Artists
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