Marketing Daily Editions for October 2014
- Marketing Daily - Friday, Oct. 17, 2014
- Barbie Slides 21% But Mattel Says There's A Lot Of Sales Left In The Old Dame Yet
- Google's Android About Togetherness, Not Sameness
- Katie Holmes Asks For #YourBestBeautiful In New Olay Campaign
- Capital One Supports Comedy At The Kennedy
- Microsoft Puts Marketing Into Products With Freemium Model
- Cinnamon Toast Crunch Campaign Leverages New Flavor, 30th Anniversary Retro Appeal
- Brand Purpose, Brand Champions Drive General Mills
- Poached Eggs And The New Corporate Toast
- Talk Nerdy To Me
- Marketing Daily - Thursday, Oct. 16, 2014
- Latest Diet Coke TV Spot Pairs Taylor Swift, Kittens
- Whole Foods Makes A Good, Better, Best Effort To Rate Produce, Veggies
- Walmart Thinks Small(er), Ramps Up Ecommerce
- Millennials Optimistic About The Future, Concerned About Education
- Women Have Growing Influence On Alcoholic Beverage Trends
- Social, Digital Brands Lead 2014 Loyalty Index
- Heineken Signs Long-Term Soccer Pact
- BMW Partners With Soho House Group For Global Effort
- With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle
- Kia Taps LeBron James As Luxury Ambassador
- The Problem With Labeling A Market As Millennials
- Marketing Daily - Wednesday, Oct. 15, 2014
- Converse Says Knock It Off To 31 Companies It Claims Knock Off Chucks
- O'Keeffe's Skips Creativity, Heads Straight For Reality
- McDonald's Campaign Aims To Dispel Rumors, Create Healthier Perceptions Of Its Food
- Hershey's, Oreos, Doritos and Cheetos All Take Backseat To iPad
- Homewood Suites Studies Business Travelers
- Burger King's Hirschhorn Talks Media Strategy At Sports Marketing Symposium
- Nick Thune Is Wacky Lyft Driver For Comedic Videos Touting 2015 Fit
- Marketing Daily - Tuesday, Oct. 14, 2014
- Google Same-Day Delivery Expands; Schmidt Says Amazon Is Main Competitor
- Valvoline's Serious Tinkers Pitch The DIY Market
- Gerber Searching For Cute Wee Ones
- Ram Truck Goes For Cold Facts In New Feature-Forward Campaign
- King's Hawaiian Runs Halloween Party Promo
- Fans Connect With Other Fans And Brands On Social
- Kimberly-Clark's Total Market Approach
- Brands Need To Shift From Story-Yelling To Storytelling
- Marketing Daily - Monday, Oct. 13, 2014
- The Selling Of The American Recovery Amidst Global Woes At The IMF
- Holiday High: Consumer Enthusiasm For Black Friday Strongest In Eight Years
- Report Finds CMOs (and CSOs) Need to Accelerate Change
- Toshiba Medical Gives Customers A Voice
- 9Lives Launches Social Media Campaign Starring Morris The Cat
- Global Millennials Share Ideas, Desires, Can Sing 'Happy'
- Toyota Takes New Approaches For New Camry
- Top 40 Sports Brands
- The Breach Is Back, Now At Kmart
- Q&A With Kodak CMO Overman
- GMC Next For GM Spotlight
- David Beckham Now Kicking For Diageo's Haig Club
- Kick(start)ed In The Gut
- Marketing Daily - Friday, Oct. 10, 2014
- There Goes 34th Street: Amazon Said To Be Opening Retail Shop On Macy's Turf
- Jerry And The Terrible, Horrible, Very Bad Clio
- Budweiser Clydesdales Engage Consumers Across Media
- CVS And NYC Set The Pace Versus Tobacco
- Brands Eventually Recover After Data Breach
- The Evolution Of The Bundle In The Digital Era
- Musselman's Applesauce Hits Late-Night TV
- JCPenney's Comeback In Further Doubt
- Acura, Cadillac, Porsche, Chrysler Lead In Smartphone Web Sites
- New Swisspers Campaign Urges Women To 'Sleep Naked'
- Marketing Daily - Thursday, Oct. 9, 2014
- Murphy Checking Out After Seven Years At Gap; Insider Peck Named CEO
- Chobani Feeling Its Oats With Launches Aplenty
- Timex Asks Runners: Who Needs A Cell Phone?
- Neiman Marcus Christmas Extravaganza: The Oscars, For Just $425,000
- BMW Backs Frieze Masters
- PornHub.com Hits Times Square For National Campaign, Hotel Hits Back
- Canon Unites Under 'See Impossible' Platform
- The Fragility Of Culture
- Marketing Daily - Wednesday, Oct. 8, 2014
- Beep! Beep! Peer-To-Peer Comes To The Used-Car Marketplace
- MassMutual Uses Social, Philanthropy To Engage
- Sponsors Converge On 'espnW: Women + Sports'
- Big Brands Team On Platform To Drive Sustainability
- Whirlpool Wants To Change Idea Of 'Chore'
- NRF Forecast: Best Holiday In A Decade
- Stoli Sponsors New Yorker Festival
- Hello, Ello!
- It's Science, Yo!
- Marketing Daily - Tuesday, Oct. 7, 2014
- Chinese Investment Group Buys The Waldorf; Hilton Will Manage For The Next Century
- Jaguar Debuts Global Campaign With New Villain
- Canadian Cheerios Ads Build On Diversity Theme
- Just Dance Includes Anti-Bullying Message
- Pink Paler But Not Passe: Breast Cancer Takes Its Lumps
- Ford Is Serious About Mustang Because Ford Is Mustang, And Vice Versa
- Negra Modelo Contest Enlists Celeb Chef Rick Bayless
- Prescriptive Personalization: Just What The Doctor Ordered
- Marketing Daily - Monday, Oct. 6, 2014
- Hewlett-Packard To Announce It's Splitting In Two
- BFGoodrich Kicks The Tires...Out Of A Plane
- Wendy's Runs Faux Cause Campaign For Pulled Pork
- Retail Holiday Spending To Rise 4%
- CE Continues To Top Holiday Wish, Gift Lists
- Dodge Brings Back Founding Brothers For Challenger
- Building An Engaged Audience
- TD Bank Celebrates New York Trees And Artists
