Marketing Daily Editions for May 2023
- Marketing Daily - Tuesday, May 16, 2023
- Can A New Fashion Show Help Victoria's Secret Reign Again?
- Celsius Energy Drinks Credits PepsiCo Partnership For Doubling Of U.S Market Share
- NYC's Urban Health Plan Continues Fight Against COVID
- Hyundai, Sony Partner Again For 'Spider-Man'
- Study: Marketers Track Solid Results From Generative AI
- Oura Looks To Move Beyond Sleep
- Kroger Prepared To Fight For Albertsons Merger
- Test Drive: Why Aren't All Vehicles Offered As Plug-in Hybrids?
- Ex ByteDance Exec Claims China's Communist Party Had Full Access To TikTok Data
- Groupon Terminates Lease, Issues 'Growing Concern' Warning
- Gen Z Fastest To Check Text Notifications: Study
- I'll Have Some Louisville, With A Splash Of Style, Please
- Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR
- Marketing Daily - Monday, May 15, 2023
- Best Buy Makes New Loyalty Play
- How Bark Is Building A Partnership Playbook
- Coors Banquet Celebrates 150 Years, Helps Small Businesses Create 'Legacy'
- TrueCar Urges Consumers To 'Find Your Fit'
- McDonald's Experiments With Pizza Again
- Ford Suggests Honoring Mom With 'Gift Of Drift'
- Despite Concerns Over AI, Brands Leverage It For Creative, Attribution
- Floor & Decor On How Contractors, Installers Create Strong Campaign Results
- Amazon 'Not Concerned' With Unionization Discussion
- Vietnamese Automaker VinFast Making A Mark In California
- Selling Ugly: Branding With a Hint of Irony
- Bring On The Content: B2B Buyers Demand More - Especially Email Newsletters
- Marketing Daily - Friday, May 12, 2023
- Beyond Meat: High Brand Awareness, But Pricing Curtails Profits
- Whiskey Producer MGP Will Acquire Ultra-Premium Brand Penelope For $105M
- Pfizer Must Counter Global Assault On Science, Says CEO
- 1-800-Flowers Uses ChatGPT For 'MomVerse'
- Goodyear, Dr Pepper Launch NASCAR Efforts
- Automotive National TV Spending Level With Year Ago
- Former Top Budweiser Marketer Blasts Company's Current State
- Medicine Meets Media In New Online Pub
- A Fox With A Live Human Coat?
- Adidas Plans To Sell Yeezy Merch, Donate Money
- Most Marketers Plan Increases In Retail Media Spend
- AP Research Shows Thieves Still Targeting Kia, Hyundai, Despite Software Update
- NHL Salutes A Mother's Commitment To Players
- Social Media Not 'Inherently' Harmful Or Helpful To Teens, Report Says
- Marketing Daily - Thursday, May 11, 2023
- Warby Parker Sets Sights On 900 Stores
- Allbirds Sales Fall Again, Losses Increase
- Oatly Ramps Up Marketing, Issues 'Climate Footprint Challenge' To Competitors
- QSRs Experiment With AI Ordering
- Ford Debuts Ranger Pickup Via Video Focusing On Authenticity
- Peloton Instructor Shares Motivational Advice For Evolve Protein Shakes
- Kia America Returns To Electrify Expo, Launches Video Series
- Gaining Share But Losing Money, Wayfair Tests Novel In-Store Tech
- 1800 Tequila Supplies The 'Taste' Of Joy, Success
- FDA Panel Recommends OTC Birth Control Pill
- 'New York Times' Reports Lower Digital Ad Sales But Higher Digital Subscription Revenue
- Gen Z Couples Embrace Cohabitating
- Text Tantrum: People Complain They Are Getting Too Many
- Marketing Daily - Wednesday, May 10, 2023
- Skin In The Game: Nonprofits, Med Companies Push Melanoma Awareness
- General Motors Hires Former Apple Executive
- New CEO: Under Armour Must Build Brand Heat
- With Attendance Down, Six Flags Will Pilot Surge Pricing
- Mercedes-Benz, SiriusXM Expand Relationship
- 'La Dolce Velveeta' Platform: From Nail Polish To Chocolate Truffles
- Lisa Loeb Re-Imagines Her 'Stay (I Missed You)' Hit To Welcome Back Goldfish LTO
- Burger King Taps Into Its Spidey Sense
- Conde Nast Announces New Cultural Products For Advertisers
- Electric Vehicle Popularity Slows, Per JD Power
- Consumers Attracted To Brands That Take A Stand
- Automation Pulse: Few B2B Marketers Rate Themselves As Best In Class
- CMO Moves SmileDirectClub Into AI
- Marketing Daily - Tuesday, May 9, 2023
- Zales Moves Into Jewelry Rental Market With Rocksbox
- Safeway, Albertsons Will Settle Oregon BOGO Lawsuit For $107M
- Beekeeper's Naturals Stages Gutsy Supplement Giveaway
- Ocean Spray Teams With Hershey For Sweets, Absolut For RTD Cocktails
- Fridays UK Takes Back Its TGI
- With BookTok and Gen Z, ThriftBooks Builds Relevance
- Chicago-Area Gay Bars Boycott Budweiser Products
- Test Drive: Subaru Crosstrek Offers Improved Performance Without Sacrificing Affordability
- What's Keeping CMOs Up At Night: It's The Economy, Stupid
- Obesity Drugs Huge Money Makers For Pharma Companies
- The Glenlivet, Jonathan Adler Team For Game Night
- The B2B-B2C Companion: Consumer Experiences Sway Business Purchases
- Focus On Your MVA: Minimum Viable AUDIENCE
- Marketing Daily - Monday, May 8, 2023
- With Subscriptions Growing, Peloton Preps New Brand Platform
- Maybelline, Pinterest Dial Up Mental-Health Offers
- New Greeting Cards Destigmatize Infertility
- Ford Teases Ranger During Kentucky Derby
- MadeGood Snacks Teams With Chef Molly Yeh For Allergy Awareness Month
- Pizza Hut Raises The Steaks
- Renault Debuts Custom Sneakers, Second NFT Collection
- Amid Uncertainty About TikTok Ban, Brands Can't Avoid The Platform
- Bad Moment? Rebel Creamery Can Make It 'Better'
- Illustrator, Columnist Bruce McCall Dead At 87
- Private Jet Charter Caters To Pet Owners
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
- In A World Of Universal Plausible Deniability, Here Come The Trust Titans
- Marketing Daily - Friday, May 5, 2023
- Sephora Names Ex-Pepsi Exec New CMO
- Kraft Heinz Enters Spice Market As Lunchables' School Debut Sparks Criticism
- Etsy Beats Estimates On Rebalanced Marketing Budget
- Latina Singer Camila Cabello Leads Olipop Soda's First National Campaign
- BMW Returns As Cannes Film Festival Sponsor
- Taco Bell Grows Its Digital Biz
- Can't You Hear My Heartbeat: Personal Patient Stethoscopes Cross Telehealth Divide
- Bentley Supplies Cushions For Royal Coronation
- Rust-Oleum Promotes New 'Spray' to DIY Demo
- AI Fails At Filling In For Hollywood Writers
- Minute Maid Fills City Life With Sunlight
- Darden Restaurants Adds Ruth's Chris Steak House To Stable
- Badger Creates 'Legendary' Campaign For Wella
- Marketing Daily - Thursday, May 4, 2023
- Molson Coors Cites First SB Campaign In 30 Years For Sales Lifts
- Marketing To Gen Alpha: How To Get An A+
- Toyota Highlights Ease Of Electric Vehicles
- Smirnoff ICE Leans Into Nostalgia, Music To Mark Birthday #24
- Snort. Snuffle. Toss. New Casper Ads Are Here For All Your Nocturnal Moves
- Hyundai Launches Multicultural Efforts For EVs
- Athlete's Foot Looks To Redefine What's Neighborly
- Jim Beam Promotes 'People' To Next Generation Of Consumers
- Cadillac Frustrates Potential EV Buyers With Long Wait
- Kroger Is Pulling Its Discount Circulars From Newspapers
- How Nissan 'Won The Internet' With Four-Hour Ad
- Firm Creates Email Writing Tool Built On ChatGPT
- Clover Sonoma Dairy Shares Love For Environment
- Personal Perks: Consumers Are Spending On Small Luxury Items In A Shaky Economy
- Marketing Daily - Wednesday, May 3, 2023
- With COVID Vaccine Sales Plummeting, Pfizer Looks Ahead To RSV, Flu Products
- Study: Consumers Want More DEI, But See Brands Floundering
- Elizabeth Banks' Phony Book Club Sparks Archer Roose Pitch
- Doja Cat Fights Doja Cat In New Skechers Campaign
- 'Aspirational' Brand Marlboro Expands Lineup To Counter Ciggie Downtrading
- NHL Continues Youth Outreach Efforts
- Ford Releases Trail App For Bronco Owners
- Burger King Posts Solid Earnings
- ANA: 82% Of Members Now Have In-House Agencies
- Tiffany & Co. Revamps Flagship NYC Store
- Time Launches Ecommerce, Content Platform: Time Stamped
- E.l.f. Cosmetics Enlists Jennifer Coolidge For Digital Effort Aimed At Gen Z
- DE&I Isn't Just A U.S. Problem To Solve
