Condé Nast has unveiled several new offerings for advertisers, including 230 returning original series and over 300 social originals and new pilots across more than 55 brand channels.
The announcements were made during the annual NewFront presentation in New York City.
“We know that for marketers, culture is the new KPI—and we make culture,” said Pam Drucker Mann, Condé Nast’s global chief revenue officer and president, U.S. Revenue & APAC.
For one thing, Condé Nast will stream live the biggest moments from its cultural calendar, including Vanity Fair’s coverage of the Oscars, Vogue’s coverage of the Met Gala red carpet, Vogue World and GQ’s Men of the Year.
The Vogue World event will take place in London on Sept. 14. The inaugural event was held last year in New York City. Vogue World London will be under the creative direction of Stephen Daldry, and will be livestreamed globally and accompanied by a dedicated ecommerce site.
In addition, Agnes Chu, president of Condé Nast Entertainment, announced a new slate of live CTV programming for the 2023-2024 season:
The company is also launching Condé Nast Consulting, a service to guide businesses via thought leadership, trend forecasting and competitor benchmarking. It provides access to the company’s brands, editors and creators.
In addition, Condé Nast is offering a new video product—custom branded storytelling embedded into its video franchises.