MediaPost Weekend Editions for May 2025
MediaPost Weekend - Saturday, May 31, 2025
Ad Growth Decelerates Again, April Weakest In 19 Months
How Dick's Is Outplaying Nike -- And Everyone Else
Canvas's Woolmington Experimented With AI - Here's What Happened
Stellantis, Amazon Abandon SmartCockpit
Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROI
YouTube Dominates CTV With 28% Share Of Streaming Minutes
Trump Lawsuit Against '60 Minutes' Is Theater Of The Absurd
Here's Why GroupM Is Now WPP Media
TikTok Must Face NY Suit Over Teens' Mental Health
Texas Governor Signs Law Restricting Teens' App Downloads
Media Modeling Of Masculinity
'Now' Playing: Tales of The Morbidly Obese On Lifetime
YouTube Dominates April Nielsens, Gains 29% Year-Over-Year
Big Welcome Back For A&E Revival Of 'Duck Dynasty'
SCOTUS Won't Revive Dispute Over Search Ads
In Memoriam: GroupM, Other Media Agency Brands Too
MediaPost Weekend - Saturday, May 24, 2025
BBQ Nation: Brands Tap Summer's Meaty Mood
CMOs Need A Tariff Playbook -- Even If Prices Don't Spike
Walmart V. Trump: New Twist In The Tariff Smackdown
Target Concedes Boycotts Hurt Sales, Cuts Forecast
The Evolution Of Brand Purpose In The Current Business Climate
Big Beautiful Blog: Red, White & Graphically Illustrated
Publicis Buys Captiv8, Plans Massive Influencer Platform
Amid Inflation Concerns, Media Costs To Moderate This Year
Who Resigns On Principle Anymore? CBS News Execs Do
True Buys: ANA Finds Programmatic Improvement, Unveils Terms For Yielding More
Dennis Holt Branches Out, Propagates Kingstree -- New Kind Of Holdco
Trader Joe's, Patagonia, Costco, Toyota Soar In Brand Reputation
Reddit Releases Dynamic Product Advertisements To All Advertisers
IAB Updates Archaic Ad Agreement Terms, Seeks Public Comment
Google Makes 'Biggest' Update To Smart Bidding
Groups Call On Google To Suspend AI Chatbot Aimed At Children
MediaPost Weekend - Saturday, May 17, 2025
Advertisers, WFA: Musk Lacks Grounds For Boycott Suit
Musk Withdraws Boycott Suit Against Twitch, Other Defendants Unaffected
Court Revives Meta Challenge To Proposed FTC Privacy Restrictions
UK Regulator Investigating Omnicom-IPG Merger
HBO Max Rebranding Was Upfront Week's Best Story
Peacock Was Standout Star At NBCU Streaming-First Upfront
Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide Measures
Fox Has Upfront Faith In New Doc Comedy Adapted From PBS Hit
Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run Commercials
Hey Aida, Which Advertisers Will Pay The Most For My Ad Inventory?
New Dress Rules At Cannes Film Festival: Can The Lions Be Far Behind?
DoubleVerify Sues Adalytics, Jury Trial Demanded
Charter, Cox To Merge In $35B Cable, Broadband, Mobile Deal
Financial Regulator Scraps Proposed Data Broker Rules
Portillo's Goes All In For Pope Leo
What Could Possibly Go Wrong?
Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' Rising
iProspect Lands Paid Media For Dollar General And Its Retail Media Network
Omnicom's Wren Set To Step Down From CEO Perch In 2028
MediaPost Weekend - Saturday, May 10, 2025
Brands React To First American Pope
4A's Appoints Justin Thomas-Copeland As CEO
Reardon Out As Media CEO At Dentsu Americas
NAI To Shut Down Opt-Out Tools
What's In An Agency Media Brand?
Meta Unveils 'Trending' Ad Formats For Reels, Threads
Nielsen, We Need A Gauge With A True Ad-Supported View
Search Traffic Down 10%: What's Happening And Where It's Going
Trump's '2 Dolls' Remark Rattles Toy Industry
At NewFronts, Snapchat Adds New Functionality To Its Sponsored Snaps
NBCU Strikes 2-Year Deal To Sell Versant Ads Just Ahead Of Upfront
Getting The Goods: The Hurdles Journalists Face When Holding Governments To Account
Google Proposes Remedies After DOJ Asks For Sell-offs
Joe Biden Agrees To Do 'The View' This Week, But Why?
US Digital Economy Nears $5T, Creator Growth Cited
The Whole US-Canada Thing, 'IMHO'
Chuck E. Cheese Launches Branded Media Network
CBS Gets Jump On Upfront Week With Fall-Season News
MediaPost Weekend - Sunday, May 4, 2025
Taking The Fifth: Restaurants Celebrate Cinco De Mayo
ANA/4As Find Average Media Agency Tenure Just 3.7 Years Among Top Clients
Study Finds Clear Communication, Mutual Respect Are Key To Strong Client-Agency Partnerships
What Clients Might Buy More -- And Less -- Of From Their Agencies
Google Tests Serving Ads In Third-Party Chatbots
Google Brings Channel Reporting To PMax
Google Updates AI Mode As Advertising Goes Agentic
Mastercard, Visa Building AI Shopping Agents
Visa Introduces Intelligent Commerce Platform Enabling 'AI Buying'
Slate Customizes America, One Pickup At A Time
Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Hanging From A Plane: Oura Leverages Stunt Footage From 'Mission: Impossible'
Court Won't Revive Suit Against X Over Ad-Targeting Gaffe
Across Political Spectrum, Business Leaders 'Deeply Concerned' About Trump Policies
Message To CBS: Fight Trump Suit, Don't Settle It
Kid Rock Opens Detroit-Themed Nashville Restaurant