MediaPost Weekend Editions for May 2017
MediaPost Weekend - Sunday, May 28, 2017
Odds And Endings: Aniston's Eyes, And The Sins Of The Fathers
Ad Fraud Found In Google Play's App Platform
Effie Worldwide Names Most Effective Global Marketers
More Advertisers Flee Fox's 'Hannity'
To Sponsor Or Not To Sponsor: That Is The Question
The Future Of Social VR Is NOT Facebook
Consumers Don't Like 'Political' Brands; Ad Pros See Heightened Interest In 'Values' Marketing
Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
Manchester Attack: Social Media Shines Brighter On Helpers Than Fakers
Havas Group Launches 'Control Tower' For Programmatic Trading
Commissions Rebound As Agency Comp Model: Fees, Incentives Begin To Recede
Much Adieu About Nothing
Battle Of The Network Scars: The Return of 'Botched'
Upfront Spending Up Slightly, Scatter Down
Sean Hannity, TV News Advertisers Can Now Identify Real 'Fake News'
Time To 'Do More Digital' -- But Rationally, Not Blindly
MediaPost Weekend - Sunday, May 21, 2017
Battle Of The Network Scars: The Return of 'Botched'
Radical Transparency In Politics And Media
Upfront Spending Up Slightly, Scatter Down
Upfront Reflections: If Only TV Was As Exciting As Networks Say It Is
Upfront Reflections II: In Era Of Massive Change, Networks Still Do Schedules
A Modest Proposal
Why Trad TV Upfronts Fall Behind Modern Consumer
Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, Attention
Should ESPN Drop 'Monday Night Football'?
Broadcast TV Maintains Media Dominance
U.S. Ad Market Sinks 1% In April
Will Upfront Get A New Premium Moniker?
CBS Touts Strong Viewership, Custom Data, 8 New Shows
Media Stocks Dip Amidst Political Turmoil
IAB To Shift Discussions About 'Programmatic' To 'Automation'
ESPN's Upfront Pitch: Sports Generate Emotions That Drive Purchases
Cover Story: Quit Yer Kremlin!
ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic
Yes, Virginia, The Upfront Presentations Are Still Important
IAB Tech Lab Officially Releases Dynamic Content Ad Standard
Fox Strikes Moat Video Measurement Deal
Google Integrates Android OS In Cars: Partners With Audi, Volvo
Google To Enforce New Ad Policies For AdSense, DoubleClick For Publishers
NBCUniversal Touts Brand Safety, Metrics
Dentsu Reports Q1 Organic Growth Of 3.9%
MediaPost Weekend - Saturday, May 13, 2017
Why Cannes Still Draws A-Listers, Hint: It's Not The Money
Go Figure: Dove's Lady-Shaped Bottles Make Eyes Roll
Fox Promotes Marchese To President, Advertising Revenue
Trump's Travails Deliver Record Highs For TV Views, Ad Revs
Fox Touts Modest Ad Sales Gains, Stock Price Sinks
Do We Still Need An Upfront?
Vivendi Makes $2.5 Billion Offer For Controlling Stake In Havas
The Funnest Facebook Quiz Ever!
Fox News Sexism Scandal Just Won't Go Away
Facebook Cracks Down On Low-Quality Web Sites
H&R Block Consolidates $146 Million Media Assignment With Publicis Media Agencies
Health Care Exploited By Republicans, Democrats In Pre-2018 Ad Blitz
Snap Earnings Hit $149 Million, Users Increase 36%
WPP's POSSIBLE Acquires Amazon Ecommerce Specialist
Time-Based Engagement Champ Batkin Named CEO Of Webspectator
A Sinclair-Tribune Merge Isn't Exactly A TV Network
Sinclair Broadcasting Offers Nearly $4 Billion To Buy Tribune Media
Warren Buffett Admits To Making A Mistake About Google
'The Handmaid's Tale': The Fruit of Hulu
MediaPost Weekend - Saturday, May 6, 2017
Patagonia Takes Full-Page Swing At Trump
Fox News Sexism Scandal Just Won't Go Away
Bully Pulpit: Colbert Demeaned Himself With Gutter Attack On Trump
H&R Block Consolidates $146 Million Media Assignment With Publicis Media Agencies
CBS' Moonves: Upfront Will Be 'Exceedingly Strong'
Pre-Upfront: Things That Matter, Things That Don't
P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
Mediabrands Shakeup: Tajer Out As CEO
Dancing On A Glass Ceiling: The Many Roles Of Ivanka Trump
Zenith: Google Remains Top-Ranked Media Company By Ad Revenue
New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
I, Bobot
Facebook Adds Media Monitors To Review Violent Videos
National TV Viewership Dips, Sports Holds
IAC's HomeAdvisor And Angie's List Merge Under ANGI Homeservices
Bloomberg Partners With Twitter To Stream News
WPP, MDC Executives Take 2016 Pay Cuts
'Time' Will Tell, Takes Itself Off The Block -- For Now
Airbnb, Hearst Team To Produce Travel Magazine
YouTube: We're Not TV, But Here Are Some New TV Shows