MediaPost Weekend Editions for May 2021
MediaPost Weekend - Saturday, May 29, 2021
The Downside Of The Upside
One Upside Of Pandemic: Fewer School Shootings
Omnicom Activates Its Post-Pandemic Return To Office Plan
Royal Philips Taps Omnicom For Global Integrated Agency Assignment
Knee-jerk Reactions Are Rarely Good -- Especially In Business
'Friends' Reunion Belongs On Free TV, Not Behind A Paywall
ANA Urges New York To Put Brakes On Opt-In Privacy Bill
Do The Upfronts Still Matter?
The Profitability Of Trust
Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
Amazon Inks Proposed $8.45 Billion Deal For MGM, Bolsters Amazon Studios
Amazon's Ad Revenue Now 2.4X Twitter, Snap, Roku, Pinterest Combined
Amazon Hit With Antitrust Lawsuit By Washington, D.C. Attorney General
John Oliver's Sponsored Content Stunt Should Resonate With Publishers
Why Public Safety Should Be The Next Big KPI For Media
Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
Good Idea, Terrible Title For New Fox Baking Show
Facebook Explains Ad Review Process
At Last, An Animated Comedy About Talking, Neurotic House Pets
Horizon Media Taps Kuehn For Business Solutions Role
Frank Resigns As Geopath President, 'Coup By Anna' Cited
Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix
Surprise: Kilar Declares Plans To Stay On At WarnerMedia Through 2021
We've Lost Bob Bloom, Industry Transformer
MediaPost Weekend - Saturday, May 22, 2021
Pondering The Meaning Of This Week's Upfronts
Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Upfront: Fox Touts Tubi, NBC Announces New Shows
What A Load Of Krap: Fox Enters NFT Market, Pitches 'Blockchain Creative Ads'
NBCU's Upfront Was About Itself, While Fox's Focused On Ad Buyers
ViacomCBS Upfront: More Ad Dollars Shift To Streaming
Univision Upfront: Pushing More English-language Marketers To Advertise
Discovery Upfront: Promotes More Content, Broader Audience Reach
Coalition Calls On Advertisers To Boycott Fox News Upfront
Cancel 'Red, White & Blog,' Please!
In A Down Year, OMD Remained Biggest U.S. Media Shop
U.S. Ad Recovery Continues To Soar, Surges 52% In April
Only One Upfront Had TV's Man Of The Hour: David Zaslav
ViacomCBS Retains National TV Ad Dominance Despite Discovery/WarnerMedia Merger
WarnerMedia's Kilar: Flying High On Sunday, Eyeing Exits On Monday
Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?
Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
Apple Touts App Privacy In New Ad Campaign
Bullseye Bonanza As Target Shatters Forecasts
Amazon Advertising And GroupM Work On Audio Ads
Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
Media: The Midpoint Of The Stories That Connect Us
GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales
MediaPost Weekend - Saturday, May 15, 2021
Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
Ford, Amazon Expand Relationship
Automaker TV Spending Increases 148% Year-Over-Year
Inspiring Life Story Of Billy Graham On 'American Experience'
Creating The New Normal For Work As NYC Comes Alive
Publicis' Epsilon First To Receive MRC Stamp For Measuring Outcomes
Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MRC: Nielsen 'Understated' COVID TV Usage
Pandemic Paradox: Nielsen Saved $100M From COVID-19 Workforce Reductions
Discovery CEO Lashes Out At Nielsen: 'How Do We Get That Money Back?'
IAB: Podcast Advertising To Surpass $1B This Year
Hollywood Is Shocked, Shocked! About The Golden Globes
How Apple iOS 14.5 Update Changed Facebook Ad Spend
Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16
The Academics Of Bulls**t
You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
Microsoft Search Volume Identifies Post-Pandemic Trends
Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
What Would It Take To Replace TV's Ad-Supported Model: $150+ Monthly Per U.S. Household
New York Lawmaker Introduces Broad Privacy Bill
Q&A: Behind Uniqlo's New 'Made For All' Campaign
Dentsu Reports Sequential Improvement Throughout Q1
Havas Posts 'Better Than Anticipated' Q1 Results
Disney, ESPN Renew MLB Rights
MediaPost Weekend - Saturday, May 8, 2021
Brands Show Their Love For Moms In New Campaigns
Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
The Mother Of All Performance Metrics
Publicis Health Sued By Massachusetts For Alleged Role In Opioid Crisis
U.S. Tech Companies Dominate The World. So Now What?
Nielsen One 'Currency' Expected In 2022, Some Components Appearing Now
The Rise Of Social Audio
Clorox Inks Multiyear Deals With NHL, NBA
Republican Senator Suggests Treating Facebook Like 'Common Carrier'
Facebook Oversight Disorder By Proxy
Oversight Board Punts Final Trump Ban Decision Back To Facebook, Upholds Initial Access Block
Americans Grow More Divided On Permanently Banning Trump Social Media Access
Did Fake News On Social Media Exacerbate The Health Crisis?
Mobile Advertisers: Context Is King, Again
IAB: Average CTV Advertiser Spending Surged 22% In 2020
YouTube Announces New Shows, CTV Ad Opportunities At IAB NewFronts
Facebook Tells Users Data Is Needed To Keep Service Free
Verizon Media Sold, Company Renamed Yahoo
From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
Fortnight Collective Leads Brewery Coalition To Help CO Shooting Victims
MediaPost Weekend - Saturday, May 1, 2021
ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It
Lack Of U.S. Broadband Access Threatens More Than Our Industry
Florida Senate Passes Privacy Bill
Warning: Digital Advertising Rant (Because It Makes Me Feel Better)
Puppet Regimes: Fox Parody Pounds Trump, Biden
Should We Eliminate The CIO Role In Agencies?
Biden Ratings Lowest In Modern Presidential History
Interpublic Turns The Corner In Q1
Enhanced BAV Becomes WPP's Primary Brand Research Platform
Mediahub Wins Crown Media Networks Account
OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
If You've Read One Oscar Review, You've Read 'Em All
WPP Merges GroupM, WT Data Units To Form New Data Consultancy
Oscars So Dull: Millions Say No To Movie Biz Boredom
ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
Publicis Groupe Drives Away With $2 Billion Stellantis Auto Business
Washington Privacy Bill Fails -- For Third Straight Year
Are You Ready For Some Inflation?
Internet Association Warns Against 'Disastrous Effects' Of Proposed Florida Privacy Law
WPP And Sorrell Squabble Over Millions In Denied Bonus Awards