MediaPost Weekend Editions for May 2023
- MediaPost Weekend - Saturday, May 27, 2023
- Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
- Are Holding Companies Facing An 'Innovator's Dilemma' Threat From AI?
- Microsoft Calls For New Agency To Oversee And License AI
- 'Succession,' Season 4, Episode 9: The Fall Of Roman
- Ford, Tesla Announce Historic Agreement
- BMWs To Integrate TiVo Video Media Platform
- CBS Wins Linear Prime-Time 2022-2023 TV Season, HUTs Down 9%
- White House Task Force To Study Social Media's Effect On Teens
- Keeping Cross-Platform Measurement Flexible for Users
- Late-Night Stars Of Yesteryear: Where Are They Now?
- Biden Taps Telecom Lawyer Gomez For FCC
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
- Parents Can Sue YouTube Over Children's Privacy, FTC Says
- Meta Fined $1.3B For Breaking EU Data Privacy Laws
- 64% Of Major Streaming In 2022 Was Scripted, Study Finds
- The Top Joke On Earth Yesterday
- MediaPost Weekend - Saturday, May 20, 2023
- ABC Fall Prime-Time Goes Unscripted Due To Writers' Strike
- WGA Strike Can't Stem Tide Of New, Returning Show Announcements
- CW Adds More Unscripted TV: Not Abandoning 'Young Adult Content'
- With Scripted Stars MIA, Upfronts Rely On Reality Stars, News Anchors
- 64% Of Major Streaming In 2022 Was Scripted, Study Finds
- Disney Touts Audience Graph At Upfront, Asserts Programmatic Will Be This Year's Core
- Fox Officials Vow Ample Original Fall Content, Despite Strike Challenges
- Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)
- The CW Reveals Fall Schedule For First Upfront Under New Owner Nexstar
- Looming Questions From The Upfronts
- 'Succession,' Season 4, Episode 8: No Brass On The Battle Field
- Former Cadillac Exec Melody Lee Named Mercedes-Benz CMO
- CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
- Google To Disable 1% Of Third-Party Cookies In Chrome
- Netflix Has 5M 'Basic With Ads' Users, But Still 'A Long Way To Go': Sarandos
- AI-Generated News Sites More Than Double In Two Weeks
- Publicis Groupe, IPG Big Winners In Pfizer Global Review
- Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR
- IPG Shops MullenLowe, Carmichael Lynch Media Win Hi-Chew Account
- YouTube To Bow Unskippable Ads, 'Pause Experiences'
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
- WBD's Max To Offer Interactive Ads, Exclusive Content Sponsorships
- iSpot.TV To Measure Reach For YouTube, YouTube TV
- The Virtual Elephant In The Room
- Does Anyone Really Want 'Better' Audience Measurement?
- MediaPost Weekend - Saturday, May 13, 2023
- Mother's Day Spending To Top $274 Per Person
- Horizon Breaks The Mother Of All Media Agency Campaigns, Literally
- Gut LA, DoorDash Team To Help Kids Buy Mother's Day Flowers
- NHL Salutes A Mother's Commitment To Players
- Musk Confirms NBCU's Yaccarino To Succeed Him At Twitter
- NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group
- NBCU: We're Ready To Transact Locally On Comscore, Innovid
- YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
- Netflix's 'Mulligan' Is Hearty Stew Of Hardy Har Har
- CNN's Trump Town Hall Earns 3.31M Viewers
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into Upfront
- Americans At Work Is Subject of Obama's Moving New Netflix Series
- Google Remains Committed To Search Ads Powered By Generative AI
- Congress Questions Data Brokers About Privacy
- Twitter Was 'Censorship Proxy' For Government, Trump Tells Court
- Havas Growth Slowed to 1.9% In Q1
- Fox Cable Ad Sales Sink 6%, Takes $50M Loss From Dominion
- Consumer Spending On Media Decelerates, Especially In The U.S.
- Meta Exec Threatens To Halt News Content In Canada
- What's Keeping CMOs Up At Night: It's The Economy, Stupid
- With Subscriptions Growing, Peloton Preps New Brand Platform
- Lawmakers Reintroduce Bill To Restrict Data Collection From Teens
- When Upfronts Took No Prisoners
- MediaPost Weekend - Saturday, May 6, 2023
- MRC (WMD?)
- Media Measurement Has A Big Problem: The Deprecation Of Big Data
- A Convenient Truth
- Nielsen Deploys 'Nielsen One' Content Alpha
- IPG's Magna Signs Up For Comscore's Local TV Ratings Service
- 'Succession' Season 4, Episode 6: Living With The Undead
- Hollywood Writers Now On Strike: Expect Picketers At Upfronts
- Scripted Series Orders Fell 24% During Last 9 Months Of '22
- Like Last Strike, Shows Will Seek Ways To Restart Without Writers
- Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)
- Sneak Preview: A NewFronts' Sneaker Review
- YouTube Looks For More Brand Advertiser Respect This Upfront - It's On TV
- NBC May Be Known For 'Must-See,' But Peacock Now Owns 'Must-Shop TV'
- Conan To Samsung Ads Media Buyers: 'It's Free!'
- Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
- FTC Seeks To Prohibit Facebook From Harnessing Minors' Data
- Sam's Club Selects Arnold WW, Horizon Next As New Creative, Media Agencies
- Senators Introduce Revised Teens Online Safety Bill
- It Came From WikiLeaks + Hunter Biden's Laptop
- ANA: 82% Of Members Now Have In-House Agencies
- FTC Chair Warns Of Dangers Posed By AI, Calls For Timely Regulation
- Be Like Nick
