MediaPost Weekend Editions for July 2016
MediaPost Weekend - Saturday, July 30, 2016
4As Rejects ANA/Ebiquity Recommendations
Thrilla In Phila., Day 4: The Coronation Of Hillary
Thrilla In Phila., Day 3: Dems Put The Party In 'Political Party'
Thrilla In Phila., Day 2: Idiotic Celebrities And One Masterful Speaker
Thrilla In Phila., Day 1: Comedian Wags Finger, Lectures Democrats
Trump's Bump: The Scary Appeal Of The Authoritarian Father
Ladies' First
Political Awareness In The Facebook Age
Sorry, Stuck In Traffic
CBS Posts Strongest Upfront In Years
NBCU Upfront Records Double-Digit Gains
'And President Of The United States Of Love'*
NBCU Makes Modest Q2 Revenue Gain, Comcast Revs Higher
Social Now A Quarter Of Digital Ad Spend: Used Mostly For Branding, Not 'Performance'
Why It's Time Digital Display Got Creative, Like Digital Outdoors
More Negative TV Spots Against Trump Than Clinton
TAG You're It: Big Agencies Among 100 Added To 'Trustworthy' Registry
Dentsu Aegis Acquires B2B Indie Gyro, Will Merge With Interprise To Form Global B2B Network
John Montgomery Promoted To EVP Brand Safety, GroupM Global
As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others
Verizon To Acquire Yahoo Core Assets For $4.8 Billion
Data Without Context Is Noise
When Evolution (And Democracy) Get It Wrong
MediaPost Weekend - Saturday, July 23, 2016
The End Of Advertising, As We Know It
Mobile Supplants 'Fixed' Media As Dominant Source Of Online Video
Facebook Messenger Hits 1 Billion Monthly Active Users
Facebook Integrates Instant Articles With Messenger
Marketer Confidence Stable, Spending To Rise
ANA Releases 'Transparency' Guidelines, Contract Template Too: Calls For 'Chief Media Officer' Role
Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
The Ladies And The Trump
The Cleveland Trump Show, Day 1: Making Special Effects Great Again
The Cleveland Trump Show, Day 2: Where's The Showmanship?
The Cleveland Trump Show, Day 3: As Ted Talked, GOP Lost Cruz Control
Cleveland Trump Show, Day 4: Candidate Gracelessly Accepts Nomination
Time To Play The Trump Card
America's Most Media-Savvy Candidate Ever
VH1, Advertisers 0
Time Warner, Viacom, A&E Cut Commercial Time
Time Inc. Shakeup Continues, Magazines Grouped Into 4 Editorial Divisions
Welcome To The Tin Age Of Marketing
SoftBank Places $32 Billion Bet On Internet Of Things
Havas Launches Third Full Media Network, It's FullSix
It's Official: Roger Ailes Is Out At Fox
MediaPost Weekend - Saturday, July 16, 2016
Making Book: Frank Zazza Bets On Next Wave Of Content Marketing, Literary
Facebook Integrates Instant Articles With Messenger
G.O.P. S.O.S.
GS&P Debuts Anti-Trump Spot
Total TV Views Dip Slowing, Digital Video Shift To Mobile
All Women, No Bots: The New Bridges Of Ashley Madison County
As Conventions Near, Late-Night Gets Serious About Politics
Fox Upfront Nets Pricing Gains For Broadcast, Cable
Omnicom Misses Q2 Revenue Estimates, Cites Exchange Rates
Coca-Cola Launches Global Olympics Effort
Bearing Live Witness To Tragedy -- And Change
Twitter Offers Audience API To All Brands
Web Users Agree To Anything Online, Study Finds
Publicis Forms 'Entity' To Service Walmart: Becomes Primary AOR For U.S. Ads, In-Store Creative
Lawmakers Question FTC About Ad Fraud
Amid Brexit, Rebates, 'Transparency,' Analyst Upgrades Agency Targets
Snapchat Sued Over X-Rated Material
The Media Is Unmediated - And The Revolution Will Be Live Streamed
Why 'Content Marketing' Is Bigger Than 'Jon Mandel'
Agencies See Future In Pokemon Go Augmented Reality Adoption
MediaPost Weekend - Saturday, July 9, 2016
Facebook Tests Secret Conversations On Messenger
Snapchat Sued Over X-Rated Material
The Media Is Unmediated - And The Revolution Will Be Live Streamed
Now Live Streaming: Our National Unraveling
CBS Firms Up Plans To Spin Off Radio Division
Thanks To Carlson, Entire World Can Read Her Lawsuit Against Ailes
Horizon Wins $415 Million U.S. LG Electronics Assignment
Hill Stepping Down As 4As Chief, MediaLink May Handle Search
Brand Bites Dog (But Is It Actually News?)
Publicis Groupe Backs Innovation Startups, 19 IoT Ventures
Mobile Video To Hit $25B Globally In 5 Years
Havas Media Wins Global Swarovski Assignment
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Turner Networks Register Solid Upfront Gains
Dumb & Dumber: The Sad, Pandering State Of The Bud Light Campaign