MediaPost Weekend Editions for October 2015
- MediaPost Weekend - Saturday, Oct. 31, 2015
- J&J Consolidates $2.6 Billion Global Media Assignment With J3
- MRC Issues Ad Fraud Rules
- Digital Video Fraud, Viewability And The $50 Rolex
- Programmatic Market Tightens As Traders Fly To 'Quality'
- TiVo To TV Ratings Marketplace: How's Free, Is Free Good Enough For You?
- Paid-Search Spending Cools As Advertisers Keep Powder Dry For Holiday Blitz
- Walk Softly In Skinny Jeans & Carry A Barbell: The New 'Donny!'
- The Man Who Caught A Fish
- The Bandwidth Economy: Part Two
- Trustworthy Accountability Group Unveils Anti-Fraud Program
- People Allowed To Tinker With Tablets And Smart TVs, Copyright Office Says
- Dish Deploys Programmatic Linear TV Platform, Enables RTB For Addressable TV Ads
- Next Up On The Weather Channel: IBM's Own Watson
- Wanted -- No, Needed: Digital Philosophers
- Bot Fraud Seizes One-Third Of Publisher Revenues
- The Eye Of The Beholder (This One's A Beaut!)
- Ad Tech To Be Investigated by K-Also-2, Oh, And R
- TV's Bronze Ages
- MediaPost Weekend - Saturday, Oct. 24, 2015
- Bot Fraud Seizes One-Third Of Publisher Revenues
- ANA Awards 'Transparency' Project, Begins With Confidential Interviews
- Top Network Shows Hard Hit By C3 Ratings
- Yahoo, Google Strike Deal For Use Of Search Ads
- Maybe You Should Stop Calling It 'Mobile'?
- Barbie & 'Playboy': Both Busting Moves On The Internet Of Gendered Things
- The Bandwidth Economy
- The Bandwidth Economy: Part Two
- U.S. Online Ad Revenues Hit $27.5B In First Half Of 2015
- Media Trading Volume Expands, Reaches Highest September Yet
- Digital Fingerprinting Poses 'Real Danger' To Internet, Watchdog Tells FTC
- The Pot Calling The Kettle Blocked
- Dentsu Aegis Forms New Global Network Around MKTG
- Media Ad Spend Up 6%, Digital Gains
- A Mass Medium Without Mass Media: Live TV Losing Default Status
- Maybe Television ISN'T The New Television
- Future Prospects Upbeat For Media Companies, Interactive Media Leads Growth
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
- Ex-Microsoft CEO Ballmer Takes 4% Stake In Twitter
- What Conditions Are Required For Innovation?
- Reimagining E-Commerce
- To Stop The Ad-Blockers, Forget About The Ads
- MediaPost Weekend - Sunday, Oct. 18, 2015
- Tomorrowland Today: Demo Day At Disney Accelerator
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
- IAB 'Leans' Into Ad Block Solution, Says 'We Messed Up'
- Ad-Blocking Horse Leaves; IAB Closes Barn Door
- Least Objectionable Programmatic
- Nature
- In Massively Fragmented TV World, Is Content Still King For Media Owners?
- He's Back! Bogusky Returns To Advertising, This Time It's Programmatic Video
- Visiblity
- If You Can't Handle The Truth: The Third Steve Jobs Movie
- Promote Presidential Debate Like Prizefight -- And Ratings Soar
- Democratic Presidential Debate: Record Results, Less Viewers Than GOP
- Real-Time With Presidential Sites: Sanders Wins Indies, Where's 'Hilary?'
- Magazine Industry Guarantees Ad Effectiveness
- NFL Scores Higher Ad Revenues, Ratings
- Wal-Mart Ups Digital Bets, Preps New Ads For In-Store Pickup
- Dissin' Data
- Shhh - Mitch Oscar Has A Secret: This Time It's Programmatic
- Long-Term Customer Loyalty, Engagement On The Decline
- Lack Of Transparency Causes $10 Billion Loss In Mobile
- Guns And Posers
- Dell To Acquire EMC For $67B, Along With 'Crown Jewels' VMware
- Nielsen Expands Mobile Measurement
- Digital Tech, Social Connections Dominate Loyalty Index
- Kinetic Worldwide To Launch Programmatic For OOH Media
- NBC Leads In Key Ratings, 'Sunday Night Football' Still Tops
- MediaPost Weekend - Sunday, Oct. 11, 2015
- Real-Time With WPP's $4 Billion Man
- NBC Leads In Key Ratings, 'Sunday Night Football' Still Tops
- Griddle Me This: How Vast Is The McBreakfast Club?
- Mondelez Splits $2 Billion Media Account Between Carat And SMG
- What Can Brands Do With Virtual Reality As It Gets Real?
- Verizon Revises Behavioral Targeting Program, But Privacy Concerns Persist
- Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients
- Lawmakers Call For Stronger Do-Not-Track Standards
- Ad Blocking Could Lead To Better Ads
- Real Tease Blog: The Native Edition
- Downward Mobility: Growth Declining As Mobile Time Spent Reaches Saturation
- Taco Bell Consolidates $300 Million Media Assignment With SMG's Spark
- Study Says Uber Putting The Brakes On New Car Sales
- EU Scraps Cross-Border Privacy Agreement, Imperils Thousands Of US Businesses
- Amazon Strengthens Its Position As First Search Destination
- Consumers In The Wild
- Blocking The Blockers - Are Publishers Preparing To Call Time On Digital Shoplifters?
- Rentrak Starts TV Ratings Service For Syndicated Programs
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
- Next On Consumers' To-Block List: Content Marketing!
- Cross-Channel Campaign Study Confirms Integrated Data Required For Success
- The Marketing Of Mayhem
- Kraft Heinz Conducts Agency Review
- Consumers To Retailers: Prove You Know Me Better
- Weathering Advertising Week: Advertising For Good?
- Google Goes For 100% Ad Viewability
