MediaPost Weekend Editions for October 2014
- MediaPost Weekend - Sunday, Oct. 26, 2014
- A Brief History Of Buying Time
- JC Penney Launches Media Agency Review
- What The Ello! This Ad-Free Social Net May Be Onto Something
- Tiffany's Selects WPP's MEC For $100 Million Global Media Account
- Being The Change, Seeing The Change -- And Not Shutting Up
- Bing Ads Develops Universal Event Tracking Across Devices
- Microsoft Building Third-Party Publisher Ad Network
- Why SEO Never Lived Up To Its Potential
- Ello Raises $5.5 Million For Ad-Free Social Network
- An 'Unfortunate Hiccup' - Publicis Groupe Q3 Organic Growth A Tepid 1%
- Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You've Sold Neither
- FCC Suspends Review Of Comcast-Time Warner Merger
- Are You Genuine? (Sales & Marketing Leaders Should Be)
- Americans Sick Of Gossip, Sports In News Coverage, Want More Substance
- Facebook Launches Messenger Campaign Trial
- Omnicom Posts 6.5% Organic Growth For The Third Quarter
- Yahoo Reportedly 'In Talks' To Buy Programmatic Video Ad Platform BrightRoll
- Sideswipes: Media Becomes The Newest Target Of A Dictator
- Sen. Leahy Asks Comcast For Net-Neutrality Promise
- John Oliver Is A Very Funny Fellow
- Digital Ad Revenue Hits $23 Billion In First Half Of 2014
- Snapchat Ads Could Change Everything
- Someone Please, Please Whelm Me
- Snapchat Sees First Ads
- Tell Me This: Is It Possible to Still Get Organic Reach?
- MediaPost Weekend - Sunday, Oct. 19, 2014
- This Is Going To Be Hilarious
- Bollore Group Makes Tender Offer For A Majority Stake In Havas
- In 'Surrender Or Fight' Moment, Target Chooses To Fight
- Tell Me This: Is It Possible to Still Get Organic Reach?
- WPP's Kantar To Buy Firm That ID's Content Viewing Across TV, Mobile Screens
- Programmatic To Account For 63% Of Display Ad Spend By 2016
- Google's YouTube Succeeds With An Old Upfront Tactic: Scarcity
- HBO To Offer Streaming Video Service In 2015
- Yahoo Launches DIY, Latest Digital Magazine Site
- Boo: Google's And Experian Marketing's Top Halloween Costume Searches
- 'Walking Dead': Extreme Violence Is Now Mainstream Entertainment
- Sideswipes: In Case You Were Wondering - There Is Absolutely A Backlash On Surveillance
- Nielsen To Reprocess All Ratings Affected By Glitch, Begins Releasing Some Of It
- Google Launches Android Ads Designed To Encourage Individuality, Personalization
- Rentrak Expands Deal With Fox Networks Group
- Let's Drop The Words Digital And Social
- IPG Begins Buying Local Broadcast Programmatically: Can Target, Retarget Viewers In Near Real-Time
- Kick(start)ed In The Gut
- MediaCom Wins $150 Million Merck Consumer Health Business
- MediaPost Weekend - Sunday, Oct. 12, 2014
- Snapchat Plans For Opt-In Ads
- Snapchat Accepts Ads -- And Social Media Insider Eats Humble Pie
- Snapchat Hackers Threaten To Release Image Database
- What If Internet Wasn't Ad-Funded?
- The Way Consumers Think About Advertising Will Change Search's Role
- What Facebook's New 'People-Based Marketing' Really Means For Advertising's Future
- The Future of Media Is About Business Outcomes -- Not Media Outputs
- WPP On Track With Rentrak: Cuts Deals To Sell Kantar, License Ratings To GroupM
- 'This Is A Test...' Zenith Using Rentrak As Currency In Some Markets Only
- Doner Media Joining The Assembly Party
- IPG's PR Shop Weber Shandwick Launches A Full-Service Ad Agency
- Omnicom, iHeartMedia Strike $200 Million Deal
- MediaCom Wins $150 Million Merck Consumer Health Business
- Are You The Smartest Person In The Room?
- Google, Paramount Pictures Take 'Interstellar' To Technology
- Many Flavors of Programmatic TV: One Size Doesn't Fit All
- Apple, Google And The I 'Mecosystem' In The Age Of You
- Schiller Exits Twitter, Company To Reorganize
- Search Intent Data Behind The Selfie
- Facebook Completes WhatsApp Deal For $22 Billion
- Turner Broadcasting To Cut 10% Of Workforce
- Nielsen Records Tiny Glitch In Ratings
- MediaPost Weekend - Sunday, Oct. 5, 2014
- I,Cyborg
- Programmatic Rocket Scientist To Skeptical Ad Exec: "Robots Don't Buy Things"
- Ad Trade Groups To Form New Anti-Fraud Unit
- Transparent: The Mommas And The Poppas
- Not Another Advertising Week Story (Mostly)
- Zenith Makes Rentrak 'The' - Not 'A' - Currency For Local TV Buys
- The Evolution Of Google's Golden Triangle
- Sideswipes: Say Hello To ello
- KBS+ Puts New Skin In Its Game: Peltz Will Direct VC Unit
- Facebook Apologizes For Insensitive 'Real-Name' Policy
- Where Sharks Are Swimming, Expect Blood
- Mondelez Accelerates Mix Shift Via Google Video Deal
- Key to Cross-Platform Advertising Is Creating A Single Metric
- Ello Taps Ad, Data Frustration Playing Familiar Counterculture Card
- Office Depot Selects McCann And UM For $100M Creative, Media Account
- Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
- Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
- Setting The Industry's Sights On Viewability
- P.R. Wild Pitches, Autumn Edition
- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
- Apple's Very Weird Week
- From 'A To Z': What's Wrong And Right About TV Comedy
- DigitasLBi Taps Rubicon For Programmatic Buying
