MediaPost Weekend Editions for March 2023
- MediaPost Weekend - Saturday, March 25, 2023
- U.S. Ad Market Falls For 8th Consecutive Month In February
- March Madness Sees 22% Ad Gain, Steady Viewing
- Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
- Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
- NBCU Plots Movie Comeback For OCD Detective Monk
- Utah Restricts Teens From Using Social Media
- FTC Proposal Would Require Newspapers To Accept Online Cancellations
- Talking About TV: Most Talk YouTube -- Especially Younger Viewers
- Publishers To Seek Compensation For AI-Generated Content
- Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
- Try Typing With Your Thumbs!
- Ahead Of CEO Testimony, TikTok Updates Community Guidelines
- Lego Prepping For Global Media Review
- When Misinformation Passes The Turing Test
- DirecTV, Newsmax Strike New Carriage Deal, Ending 2-Month Dispute
- Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
- LinkedIn Creates Profile Summaries, Job Listings Via Generative AI
- Google Opens Bard To Some, Says It's Not Search Replacement
- Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
- Like Sands Through The Hourglass, So Are The Days Of My TV Life
- California Bill Would Force Tech Giants to Pay 'Journalism Usage Fee'
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
- Video Measurement 'JIC' Invites Google/YouTube To Join
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
- Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'
- MediaPost Weekend - Saturday, March 18, 2023
- How Will Silicon Valley Bank Collapse Affect The Ad Biz?
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
- Rising Prices Are Top Worry For Consumers Worldwide
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
- GEICO Leads Insurance Category In Big Ad-Spending Declines
- Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
- ANA, 4As, IAB Task Force To Update Digital T&Cs
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
- Toys R Us Takes Geoffrey On The Road
- FTC Urged To Investigate Twitter's 'Increasingly Cavalier' Approach To Privacy
- ESPN Sells Out Women's NCAA Championship Broadcast Inventory
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
- Amazon To Halt Subscriptions In September
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106M
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
- Meta Explores Launching Twitter-Like Network
- All Ego Aside, Who Should Get Credit For The VID?
- MediaPost Names Best In Auto Marketing For 2022
- Animated 'Agent Elvis' Is A Triumph For Netflix
- Tubi To Hold Pre-Upfront Event For Advertisers
- AMC Gets Lucky Again With New Odenkirk Series
- Uber Launches Self-Serve, Out-Of-Home Cartop Ads
- Robert Blake And The Good Old Days Of Our Television Youth
- MediaPost Weekend - Saturday, March 11, 2023
- With Kimmel As Host, Oscars Will Be A Slap-Free Zone
- Chris Rock Takes Brand-Bashing Rampage To Netflix
- Burn 'Em? Give 'Em Away? Adidas' Billion Dollar Dilemma
- Mindshare U.S. CEO Amanda Richman Abruptly Departs
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
- Havas Group Reports 6.8% Growth For 2022
- 5% Solutions
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
- GroupM's Motion Entertainment Strikes Distribution Deal With Warner Bros. Discovery
- Paramount Global Reportedly In Talks To Sell Majority Stake To Producer Tyler Perry
- Microsoft Ad Chief Wilk Steps Down, Sainsbury-Carter Steps In
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront Deals
- 'JIC' Releases Criteria For Certifying Ad Currencies, Issuing RFPs Soon
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
- Gigi Sohn Withdraws From Consideration For FCC Post
- What's The Deal With Virtual Influencers?
- Toyota's Lisa Materazzo Named Automotive Marketer Of The Year
- Rebuilding A Broken Brand Through Smart Marketing & Advertising
- Nissan Shifts Witherspoon To Global Marketing, Hires Kia Exec
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
- NCAA's March Madness Near Sellout Levels
- Cannes Combats Ad Industry Ageism, Unveils Senior Lions
- MediaPost Weekend - Saturday, March 4, 2023
- Adobe Consolidates Media With Wavemaker, Publicis Media
- The Promise And Peril Of AI Music: What Have We Unleashed?
- Nick Brien's Next New Game (Turns Out, It's Gaming)
- TikTok Sets 1-Hour Daily Limit For Teens
- Stagwell Reports 14% Growth For 2022
- House Committee Advances Bill To Ban TikTok
- Axel Springer CEO Eyes Digital-Only, Warns AI Could Replace Journalism
- GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites Worldwide
- Chicken Littles Of TV News Warn: It's Going To Rain!
- Privacy Standards Should Be Set By Congress, Not FTC, Industry Argues
- Dentsu, Others Indicted In Olympic Bid-Rigging Scandal
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTV
- Real Life Usually Lives Beyond The Data
- Microsoft Starts To Define How Advertising Works In Search And Bing Chat Queries
- Twitter Urges Judge To Toss Suit Over Ad-Targeting Slip-Up -- For Good
- The Future Of Human Agency, Give Or Take 12 Years
- Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
- Pinterest Tests New Premium Video Ad Format In Search Tab
- Florida's New Anti-Red, White & Blog Bill
- Stagwell's Penn: 'We're Too Big To Ignore In The Marketplace'
- New Network Trend: Daring Duos On Impossible Missions
- OOH Industry Releases New Audience Data, Reboots Reach & Frequency
- Murdoch Outs Fox News Hosts Over Election Lies: Fox TV Advertisers On The Outs?
- Havas Media Vet Jason Kanefsky Moves On
