MediaPost Weekend Editions for April 2019
- MediaPost Weekend - Saturday, April 27, 2019
- Top Media Buyers Allege Networks Lied -- And Stole From Them -- In Last Year's Upfront
- 'Avengers: Endgame' Opening Behind Marvelous Marketing Support
- TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads
- OpenAP Starts Premium Video Marketplace For Linear, Digital Video
- Supreme Court Weighs Citizenship Question
- Building Consensus For Progress In Audience Measurement
- Nielsen Rejects Citizenship Question Before Supreme Court
- Cambridge Analytica 2.0? Is UK The New Star In 'Homeland'?
- Spending For Mom To Reach Record $25B
- KFC Offers Naughty 'Chickendales' Video For Moms
- ABC Turning Over Two Nights Of Prime Time To NFL Draft
- For NFL Draft Campaign, Lowe's Goes 'Pro'
- Future Of Agency Business Is With Small And Mid-Sized Regionals
- Facebook Braces For Billions In FTC Fines
- IPG Reports Strong Start To The Year With Q1 Growth Of 6.4%
- Epic Battle To End All Battles Nears On 'Game Of Thrones'
- IAB Tech Lab Replaces Interactive API
- Why We're Not Ready For AI To Take The Wheel... Yet
- Nissan's New Marketing VP Gets Candid At 'Circle Of Women'
- Ad Pros Report Personal Decline In Social Media Usage, Cite Data Concerns
- Earth Day Meets The Billboard Industry
- Turner Leaves Open AP Consortium
- Fox's CMO Ryan Becomes ABC Marketing President
- P&G Forms 'Learning Farms' To Help Small Growers Use Sustainable Practices
- Lester Wunderman Celebration Slated For Late May
- Sports Bra Brand Boosts Click Rate With User-Generated Content
- MediaPost Weekend - Saturday, April 20, 2019
- 420 Reasons To Target Cannabis Users Vs. CBD Users
- Cannabis: Growth Engine Or Sideshow?
- Growing Like Weed, Cannabis Retail Ad Spend Soars 23%
- Dave Morgan Resigns From ARF Board, Cites Industry's Need For 'Bolder Action'
- Why I Left The ARF
- 'Reporter's' Notebook: ARF Conference, Day One
- 'Reporter's' Notebook: ARF Conference, Day Two
- ARF Rescinds Cambridge Analytica Award, Says It Acted 'Unethically'
- Half My Data Is Effective -- But Which Half?
- It's The Money, Stupid
- Consumers Open To Ad-Supported OTT Offerings
- Lincoln Marketing Director Robert Parker Out
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
- Peak Gaslight
- Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
- Masters Earns Strong Ratings, Higher Ad Revenues With Tiger Woods' Win
- The Decoupling Effect: How Regulators Struggle To Keep Up
- TV Upfront Ad Market Is In Redux
- 'Colbert' Maintains Lead In Viewers Overall, Slight Edge In 18-49, Over 'Fallon'
- SAG-AFTRA Taps 7Park Data For Streaming Video Viewership Data
- The NRA's Ugly Split With Its Ad Agency
- Search Secrets Of D2C Beauty Brands
- Publicis Groupe Agrees To Acquire Epsilon For $4.4 Billion
- Big Data Transformed Madison Avenue, Now Agencies Are Betting On Data To Transform Themselves
- MediaPost Weekend - Saturday, April 13, 2019
- 'Game Of Thrones' Is Last Of The TV Blockbusters
- Brands Shift Targeting Toward Males For 'Game Of Thrones' Social Ads
- HBO's Marketing For 'Game Of Thrones' Ramps Up
- P&G's Pritchard Calls For 'New Media Supply Chain,' Would Support Privacy Regulation
- Billboard Inventory Soars 31% En Route To Coachella
- Coachella Sponsors Include Marriott Bonvoy, BMW, Heineken
- Why We Still Need The TV Upfronts In 2019
- AMI Puts 'National Enquirer' Up for Sale, Said To Be In Talks With Buyer
- 'Dark Patterns' Bill Would Prohibit Duping People Into Ceding Privacy
- Proposed Law Targets 'Unfair' Algorithms
- Discovery Pitches Itself As Broadcast Alternative At Upfront
- 'Jeopardy!' Winner's High-Risk Wagers Shatter Records
- House Votes To Reinstate Net Neutrality
- Retail AI Spending Projected To Hit $12 Billion
- Remembering 'George' Publisher JFK Jr. On 20th Anniversary Of His Death
- PepsiCo, Mars Among CPGs Driving An Insights Revolution
- FTC Urged To Scrutinize Google, Facebook, Other Platforms
- Yahoo Agrees To $117 Million Settlement Over Data Breaches
- Walmart Adding Thousands Of Robots To Stores
- FX Choreographs A 'Prestige' Series About Fosse And Verdon
- Ad Agency Stocks Show Worrisome Trends For Publishers
- New Broadcast Standard Poised To Enable Interactive, Addressable Ads On TV Stations
- Department Of The Attention Economy
- Ad Industry Launches New Group To Lobby Congress Over Privacy
- Trump Seeks Dismissal Of Suit Alleging Retaliation Against Media
- Facebook's Offensive Content Impacts Image Of Ads, Platforms
- MediaPost Weekend - Sunday, April 7, 2019
- Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
- Magna: OTT Ad Market Approaches $4 Billion, Offsets Linear TV Contraction
- Magna: Search Expected To Grow 13% In 2019
- Magna Creates U.S. President's Role, Taps Benowitz To Fill It
- 'Boot Edge Edge, Boot Edge Edge'
- Facebook Ad Delivery May Lead To Discrimination
- Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question
- Snap Plans To Run Ads From Other Apps
- Accenture Interactive Strikes Deal To Buy Droga5
- Ralph Lauren Trims Media Agency Roster
- New Drama's Heroine Is A Trainwreck, And Also Blind
- Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups Argue
- NCAA's March Madness Has Higher Viewing, But Flat Ad Revenues
- Clear, Simple -- And Wrong
- FTC Unable To Enforce Obama-Era Net Neutrality Rules
- Google Blocks Ads In China From Serving On Sites Bypassing Censorship
- Publicis Groupe In Talks To Acquire Epsilon
- Ending Feud With Sorrell, WPP Acquires S4
- New 'Twilight Zone' Is More Than Worthy Of The Original
- Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'
- Advertiser Seeks To Revive Suit Against Google Over Alleged Click Fraud
