COVER STORY
It’s been the basis of science fiction literature for decades, but the notion of people merging with machines is jumping from fantasy to reality, thanks to media. It’s just not happening the way sci-fi writers envisioned it. Instead of literally fusing our bodies with technology, a new generation of wearable media are simply sensing and … Read the full story by Laurie Sullivan
CommentaryAt least not yet, Rocket Fuel CMO Eric Porres said in response to Jen Brady Thursday morning at OMMA RTB. Brady, a self-described skeptic of programmatic media-buying, is founder and … Read the full story by Joe Mandese
NewsThis new collective organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative. The new body will have its own board and leadership, … Read the full story by Steve McClellan
- Commentary
Although I am an Amazon Prime subscriber of long standing, I am spiritually in solidarity with my friends in publishing who boycott the drone-happy company for its brutal, some say … Read the full story by
- Commentary
In an experiment, WiFi hotspots were set up in prominent business districts in London to see how hungry folks were to access the Internet. Researchers added a terms and conditions … Read the full story by George Simpson
NewsCharacterizing it as "the beginning of a big industry change," Zenith Media Chief Data Officer Rob Jayson this morning announced that the Publicis media agency will begin using Rentrak's local … Read the full story by Joe Mandese
- Commentary
In search marketing circles, most everyone has heard of Google's Golden Triangle. It even has its own Wikipedia entry (which is more than I can say). The "Triangle" is rapidly … Read the full story by Gord Hotchkiss
CommentaryThe anti-ad brand model that ello is defining is different than simply "being against advertising revenue." Ello is the first conversation to drop on the public radar about whether we, … Read the full story by Katie Meier
NewsBig Madison Avenue agencies often describe themselves as "investment managers," but usually they're referring to investing other people's money -- their clients'. MDC Partners' KBS+ unit is one of the … Read the full story by Joe Mandese
NewsIn response to criticism from the LGBT community over its "real-name" policy, Facebook is apologizing for any harm done, while vowing to improve its policing system. While promising to amend … Read the full story by Gavin O'Malley
- Commentary
Wow. Where did the time go!! It's already October, and Q4 is here. I feel as if it was just yesterday when things were gearing up for summer. There was … Read the full story by Cory Treffiletti
NewsMondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in digital and in online video, in … Read the full story by Karlene Lukovitz
- Commentary
There is a path for our industry to make true cross-platform measurement a reality - one that can bring both buyers and sellers together through the use of a single, … Read the full story by Manish BhatiaJane Clarke
- Commentary
Social network Ello takes a principled stand against advertising and data brokering. The social nets had it coming, after a year of aggressively touting their own prowess as marketing tools. … Read the full story by Steve Smith
NewsThe selection comes after a review in the wake of last year's merger of Office Depot and OfficeMax, which remain separate brands under Office Depot Inc. Combined, the companies spent … Read the full story by Steve McClellan
NewsHavas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another first this morning -- launching what … Read the full story by Joe Mandese
NewsBig Data just got much bigger at AOL. At its second annual "Programmatic Upfront" event in New York on Monday, AOL announced the launch of a data management platform (DMP) … Read the full story by Tyler Loechner
- News
The new Atlas is designed to allow advertisers to track impressions on Facebook, as well as third-party sites and apps. It also features a demand-side platform (DSP), which will enable … Read the full story by Gavin O'Malley
- Commentary
For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of discussion among ANA members for many … Read the full story by Bob Liodice
- Commentary
This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and it's time for the semiannual P.R. … Read the full story by Bob Garfield
NewsThe fastest-growing segment of media-buying isn't a medium, but a way of buying media: programmatic. That's what the latest tracking study from Interpublic's Mediabrands' Magna Global unit suggests in an … Read the full story by Joe Mandese
CommentaryApple, and its iPhone 6 especially, have had a roller coaster ride in the press this week. Curiously, however, no major negative narrative has attached itself to these woes, leaving … Read the full story by Steve Smith
CommentaryNBC's new comedy series "A to Z" manages to encompass just about everything that's wrong with contemporary TV comedy writing -- and everything that's right too. Romantic sitcoms featuring characters … Read the full story by Adam Buckman
NewsDigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubicon Project. DigitasLBi will use Rubicon's "Agency Marketplace" technology to buy high-quality inventory via programmatic. Read the full story by Tyler Loechner
