Less than two months after consolidating its U.S. media assignment with J3, part of IPG unit Mediabrands, Johnson & Johnson has decided to award the agency its global media assignment as well.
The company confirmed spending $2.6 billion on ads in 2014, up from $2.5 billion the prior year. About $1 billion of that is spent in the U.S.
“After a comprehensive media review across our Consumer, Pharmaceutical and Medical Device businesses, J3 has been selected as our media partner for each of our regions, including Asia Pacific, Latin America (excluding Brazil), Europe, Middle East and Africa,” the company stated.
Brazil is not included because regulations there ban the operation of stand-alone media agencies.
The global assessment began in June and the process was managed by UK-based IDComms.
In its statement J&J indicated that when it began the review “our goal was to select the best agency for each region. Throughout the course of our separate regional reviews, J3 consistently demonstrated the ability to fully meet our Consumer and Customer needs as we drive superior growth and performance for our businesses and brands… we look forward to expanding our partnership with J3 around the world.”
Other incumbents participating in the review included OMD and MEC.