Asserting that the programmatic advertising marketplace is "riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity," the Association of National Advertisers (ANA) this morning announced a request-for-proposal … Read the full story by Joe Mandese

Florida's Senate voted 29-11 Thursday in favor a privacy bill that would require companies to allow consumers to opt out of the sale or sharing of data. Read the full story by Wendy Davis

President Biden is a meandering narcoleptic and Donald Trump is a conniving loudmouth in "Let's Be Real," coming this week on Fox. Read the full story by Adam Buckman

President Joe Biden's televised address to the joint session of Congress Wednesday night was viewed by 26.9 million people, making it the lowest-rated presidential address in modern history, according to … Read the full story by Joe Mandese

Like WPP, Interpublic returned to organic-growth mode for the first time since lockdowns began just over a year ago. Read the full story by Steve McClellan

Developed at Y&R years ago, WPP is combining BAV with several other assets to create a single brand research and analytics platform at the holding-company level. Read the full story by Steve McClellan

The company's flagship Hallmark Channel made headlines in December 2019 when it pulled ads from wedding planning firm Zola that depicted same-sex wedding celebrations. Read the full story by Steve McClellan

OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate all TV campaigns as OpenID audiences, … Read the full story by Wayne Friedman

Scanning the Oscar reviews published here over the last half-decade, I find many of the same themes, words, criticisms and complaints. Read the full story by Adam Buckman

The company, dubbed Choreograph, will operate within GroupM and offer services including audience insights and planning, private identity solutions, AI-based media optimization and predictive analytics. Read the full story by Steve McClellan

A movie industry that is universally known for its showmanship applied none of it to producing its one chance all year to promote itself before the entire world. Read the full story by Adam Buckman

While ABC's "93rd Academy Awards" witnessed a slight lift overall in national ad revenues to $155.9 million, according to one estimate, Nielsen-measured viewership for the event turned sharply lower -- … Read the full story by Wayne Friedman

Publicis was the incumbent on the Fiat-Chrysler business, which it won in 2016, and WPP's MediaCom was the incumbent for PSA Group, holding the account since 2017. Read the full story by Larissa Faw

For the third year in a row, a proposed privacy law failed in Washington state as lawmakers were unable to agree on how the measure would be enforced. Read the full story by Wendy Davis

The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that inflation may be too, including for … Read the full story by Joe Mandese

A privacy bill passed by the Florida House "missed the mark, and will negatively impact local businesses with needless additional expenses for measures that fail to deliver meaningful privacy protections … Read the full story by Wendy Davis