MediaPost Weekend Editions for May 2024
MediaPost Weekend - Saturday, May 25, 2024
Microsoft Unveils The Copilot Of Media Planning
Consumers To AI Companions: It's Not You, It's Me
How OpenAI Got 'Her' Voice
Human Vs. Machine: Why The 'Her' Of 2013 Is So Much Like 2024's
WPP Adds More Gen AI Firepower With Anthropic Partnership
Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
Google Teases New AI-Powered Marketing-Mix Model
Training AI To Target People Better
AI Sparks Unexpected Flurry Of Search Tools
Lawmakers Advance Sweeping Nationwide Privacy Bill
What If Russia Wins?
'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
Macy's Ad Sales Reach $37 Million
Target Losing Market Share, Even As Walmart Gains
General Motors Aims To Check Road Rage
Never Saw 'Em Coming: CNN, ABC Debate Deals Were A Surprise
Disruptive Tubi Campaign Wins Grand Effie
Fox Show On Swing-State Politics Heads To Local Stations
Americans Value Local News Amid Shift To Digital
The Creator/Advertiser Trust Delta
Amazon Upfront Content Coup: Streaming-Only 'Jeopardy!' Spinoff
Principal Media Is Growing -- Marketers Need To Take Action
British JIC Joins The MRC
Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
Conchita, A Song!
MediaPost Weekend - Saturday, May 18, 2024
Final Thoughts About This Week's Upfronts
It's Not Your Father's Upfront
Network TV, Linear Cable Get Some TLC At Upfronts
Fox New Upfront Content: Animated 'Guys,' Beach Rescues And Denis Leary
NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
ABC Upfront Dramas: Doctors On A Cruise Ship And A Sleuth Mom
WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Nielsen Releases The 'Big 14' Share Of Television
TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
OpenAI To Become A Reddit Advertising Partner
Amazon Prevails In Privacy Battle Over Alexa Ad Targeting
Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
Are Attention Metrics On A Path To Becoming Advertising Currency?
Now Bumble Stumbles, Pulls Ads, Apologizes
The Principles Of Principal
Lawmakers Float Section 230 Repeal
ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One
The New Flywheel In Omnicom's Ointment
Target Dials Up Joy, Tones Down Pride
Principal Media: Marketers, You Better Get Educated
Keeping Up With Kim K, Baller
The Real Problem With Apple's Ad
Working Vs. Non-Working Presidential Campaign Dollars
MediaPost Weekend - Saturday, May 11, 2024
OpenAI Reportedly To Announce Search ChatGPT Monday
The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
'The Office' Is Now The Center Of Its Own Universe
Maryland Enacts Privacy Law Opposed By Ad Industry
What Just Happened To DoubleVerify?
TV Giants Coming To Upfronts With No Strikes Against Them
Study: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars
IAB, Others Oppose Kids Online Safety Act
Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
No, You're Not Hallucinating, But Now There's A Leaderboard For That
Live From The Trial, It's Stormy Daniels
Amazon Ads Expands Prime Video Interactive Ad Formats
Red, White & Predictions: Why We're Analyzing Them
Meta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
How Gen Z's Love For Stores Is Reshaping D2C Landscape
Canary In The Coal Mine
'Unfrosted,' Unfunnied
Etsy Ads Aim To Make Gifting Even Faster
Apple, The Unexpected Humanity Crusher, Pulls Ad
With No 'USPs,' Do The Upfronts Still Matter?
MediaPost Weekend - Saturday, May 4, 2024
Omnicom Shuttering Sparks & Honey, Integrating Into OMNI
Peloton Meltdown Continues: CEO Out, Another 15% Jobs Cut
AI-Centricity: Our 'First Annual' Report
Ulta Pivots To Mental Health, Teens
It's Google's World And Planners & Buyers Are Just Living In It
Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
Bonfire Of The Vulgar: Jeff Daniels Is 'A Man In Full'
Roblox Opens Up Video Ads To All Advertisers
LinkedIn Releases First Games On Mobile, Desktop
Offshoring America's News Verification
Tiger Woods Hopes To 'Ruin' New Logo
Amazon Crushes Estimates: Ad Sales Jump 24%
AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFronts
Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads
Google Users Want Appeals Court To Intervene In Fight Over Real-Time Bidding
Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Kristi Noem's Dog Day Afternoon
Havas Split From Vivendi Not In The Cards For This Year
Havas Added 2% Organic Growth In The First Quarter
Stagwell Returns To Growth In The First Quarter
U.S. Consumer Time Spent With Media Fell For First Time In 2023
What A Fan Wants? The End Of 'What A Pro Wants'
Hudson MX Completes Pitches, Sale Expected Soon