MediaPost Agency Daily Editions for August 2020
MediaPost Agency Daily - Monday, Aug. 17, 2020
Study: Pandemic Turns Shopping Into A Mission With Little Pleasure
Quantasy + Associates Teams With Singer Jill Scott For Wellness Platform
Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
Get Back To 'Normal' By Wearing A Mask, Mucinex Says
You're Missing 40% Of Your Audience. Here Are The Consequences
TikTok Shifts Global Media Account To Publicis Groupe's Zenith
Zaxby's Relaxes With Fried Chicken Candles
DoubleVerify Creates Chief Product Officer, Demand Solutions Role
GS&P Wins NCSOFT West Assignment
MediaPost Agency Daily - Friday, Aug. 14, 2020
Havas Shops Win Helen Of Troy Consolidated Assignment
YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
Agency Campaigns Highlight UN's Sustainable Development Goals Initiative
TAG Taps Citigroup Vet To Head Threat Intelligence Program
Foursquare 'Visits' Data Gains MRC Accreditation
Extra, Snickers Ads Highlight What's Happening At Home Now
Joe Alexander's Suit Against DMA And 'Adweek' Is Tossed
Fake Meat Brand Incogmeato Asks, 'Afraid You Might Like It?'
GS&P Wins San Diego Zoo Global Account
MediaPost Agency Daily - Thursday, Aug. 13, 2020
Crown Social Doubles Down On Bar, Bottled Cocktails Businesses
Sugarland's 'Stand Up' Is The Anthem For New Anti-Bullying PSA
With Ad Budgets Under The Microscope, Some Magnify Google Custom Bidding
Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand Selection
M&C Saatchi's Open House Program Draws Global Interest
Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Retailers May Stop Using 'Black Friday' In Their Holiday Ads
WPP Taps InVision's Design And Development Platform
Shaw Joins Brownstein Group As Director Of Client Services
TaxAct Taps Hawkeye For AOR Duties
MediaPost Agency Daily - Wednesday, Aug. 12, 2020
Mediassociates Wins $95 Million Media Assignment From University of Phoenix
S4 Capital's MediaMonks Signs With CAA
Indian River County Debuts Online Promotional Tourism Series
OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
Burger King Makes The Mask The Medium, And The Message
Report: 80% Of Americans Want Brands To Take Action On Racism
Eleven Hires New Executive Creative Director
MediaPost Agency Daily - Tuesday, Aug. 11, 2020
Team One Chases Hope With New Cause-Related Campaign
The One Club Restores Original Name For Its Upcoming Multicultural Conference
How The Pandemic Is Accelerating B2B Digital Ad Spending
Advertising's Most Debatable, Overused Term: 'Premium'
GroupM Finds China Outpacing U.S., Worldwide Ad Economies
Alzheimer's Association Appoints CDR As Digital Agency
With Young Gone Can 600 & Rising Maintain Its Momentum?
WPP Veteran Joins MRM As Global Chief Technology Officer
Engine To Rev Up Aruba's Media Business
MediaPost Agency Daily - Monday, Aug. 10, 2020
Inspire Brands Puts $424M Media Portfolio Up For Review
Nathan Young Resigns From 600 & Rising
Levelwing Lassos Spur Account, Focus On Helping Hourly Workers
Movement Strategy Reinvents Looney Tunes For Digital Natives
You & Mr Jones Scoops Up Collectively, Ups Influencer Marketing Reach
Quilted Northern Commits To 'Little Acts' Of Kindness
Bounteous Adds People Person
NWSL's Angel City Appoints Agency Partners
MediaPost Agency Daily - Friday, Aug. 7, 2020
MDC Partners Report Organic Revenue Down 26% In Q2
Extra Gum Seeks 'Real' Friendship
4-H Seeks 'Opportunity' To Provide Youth With Social, Educational Resources
NordVPN Taps The Specialist Works As European Media Lead
Moms Drop Back-To-School Budgets With COVID, But Stock Up On Masks, Health Aids
Splash WW Appoints First U.S. CEO
Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
ViacomCBS Revenue Sinks 12%, Streaming, Digital Video Revenues 25% Higher
How Travel Ad Spending Correlates With COVID-19 Cases
Engagement Starts With The Email Subject Line
MediaPost Agency Daily - Thursday, Aug. 6, 2020
Grow Marketing's Initiative Supports Earth, Parents
Americans Follow Other Travelers, Not Companies, Given COVID Concerns
The One Club Expands ONE School To West Coast
Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
Sling TV Ups The Cute With Pets Spot
Automaker TV Spending Increases 18% In July
Ogilvy Poaches Creative Duo From BBDO
Wunderman Thompson Partners With Braze
What Brands Can Learn From Gal Gadot
MediaPost Agency Daily - Wednesday, Aug. 5, 2020
Stagwell Combines C&T, Scout To Form Code and Theory Health
Beyond Meat Ponders The Future
Havas London 'Presses' Forward With Diversity Initiative
ShopRite, Price Rite Sign Programmatic Agreement
U.S. Podcast Advertising To Top $1 Billion Next Year
Lippe Taylor Adds Planning Lead
National TV Advertising Market Trims Losses To 9% In June
Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
MediaPost Agency Daily - Tuesday, Aug. 4, 2020
GroupM: Brands Must Embrace Cross-Platform Shopping
Sensis Lands $8M Census Biz
Kroger, Try Guys Raise Awareness For Online Grocery Delivery
Paddletek Helps Players Take To The Court Again
Eight New Shark Week Sponsors Include Jeep, Heineken, Nationwide, Burger King, Home Depot
VMLY&R Adds Experience Design Leader
Meredith Teams With Kroger To Provide Inventory, Targeting, Data To CPG Advertisers
Coldwell Banker Spends Big On NBA, Hulu
Why Brands Should Invest In Gaming
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