MediaPost Agency Daily Editions for April 2024
MediaPost Agency Daily - Tuesday, April 30, 2024
Kristi Noem's Dog Day Afternoon
Havas Added 2% Organic Growth In The First Quarter
Ogilvy Selects Kocheilas As First Global Chief Transformation Officer
Havas Split From Vivendi Not In The Cards For This Year
Corona Premiere Invites Millennials To Trade Up To Light Beer
MullenLowe West Names Wong President, Focuses On Digital, AI Solutions For Clients
Mammoth Lakes Destination Campaign Focuses On Inclusion
Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming
Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
Meta To Pay High-Profile Creators To Post In Threads
MediaPost Agency Daily - Monday, April 29, 2024
Pecker Payoffs, Oh, My!
BBC Launches First Brand Campaign To 'Make You Think,' Targets U.S. Audience
And The World's Richest Billionaire Is...The Amazon Rain Forest?
Stagwell Lines Up Big Names, Blue Chip Sponsors For Sport Beach '24 At Cannes
M&C Saatchi Taps Jones As Creative Director
MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
Industry Veterans' Call To Action: Make Advertising Great Again
Director Duo Signs With Merman
The Upfront Evolution Explained: Q&A With DeadLizard's Todd Reinhart
Applegate Picks BarkeleyOKRP As AOR
Snap Boosts Ad Offerings, Revenue And User Base In Q1
MediaPost Agency Daily - Friday, April 26, 2024
Smokey At 80: Respect The Bear
WPP Loses Ground In The First Quarter
Simon Appointed Chief Creative Officer For BMB
Stella Artois Revels In 'Missing' Chalices
When Will Adland's Technology Category Start Growing Again?
GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
Aquila Power Catamarans Taps Spark As Its First Creative, Brand Strategy Agency
Ad Council Young Adult Videos Support Peer-to-Peer Mental Health Convos
DiGiorgio Named CMO For Yieldmo
Google, Microsoft Bet Big On GAI In Q1 - And Win
Foot Locker Selects Within As Media Agency of Record, North America
Mother's Day: Data Shows Ads Have An Impact On Consumer Purchases
MediaPost Agency Daily - Thursday, April 25, 2024
Fugitives And The New Civil War
Digitas Unveils Activation-Focused GenAI Operating System
Simon/Myers Debuts First Campaign For Cohere Beauty
Paramount+ Celebrates The National Parks Foundation Mission
Miracle-Gro: Make Your Garden Grow (Virtually)
Digital Agencies Still A Drag On IPG Growth
Kimberly-Clark 'Probably Underspent' On Ads Compared To Peers, CEO Says
Innocean Taps Creative Veteran Borchert To Oversee Its Hyundai NA Account
Transparency Vs. AI: What You Need To Examine For Your Campaign
City Furniture Names Alma Creative Agency, Builds New Brand Platform
MediaPost Agency Daily - Wednesday, April 24, 2024
Do We Stink?
IPG Reports 1.3% Growth In Q1, In Line With Expectations
Firehouse Subs Overhauls Agency Roster
Badger Agency Morphs Into Futura Collective
'Veep's' Richardson Showcases Detroit's Assets
Jeffers To Take Reins At Leo Burnett As CEO
Report: Brands Are Getting Better At Personalized Marketing
Nancy Hill Retiring As CEO At Marcus Thomas
Microsoft Launches Its Smallest AI Model
Chernoff Newman Appoints Jividen Group CD
CPC Report Shows Where Ad Costs Rose And Fell
MediaPost Agency Daily - Tuesday, April 23, 2024
Cook County Highlights Public Health Heroes
Caleb Williams Will Likely Be Top NFL Draft Pick; How's His Commercial Appeal?
Webroot Campaign Uses Humor To Remind People Of Serious Cyber Threats
Manhattan Mini-Sets Promote Storage Company, Comics
TikTok Pledges Constitutional Challenge To Possible Ban
Havas Leading Media On Global Puma Campaign
How 3 CPG Brands Approached Earth Day
Learning Care Group Selects Wpromote As U.S. Media AOR
Opt-Outs Are In: North America Leads The World In This Behavior
Earth Day 2024 Goals: As Marketers, We Can All Do Better
Do We Love Our Children?
MediaPost Agency Daily - Monday, April 22, 2024
Quaker Bowls Us Over With Authentic Humans
Tubi Promotes 'Big Mood' In U.S. In Social, OOH Push
Red Antler Group Debuts After Buying Big Stake In Fat Earth
Rizuto Takes Reins As Ogilvy's Chief Creative Officer, North America
Code And Theory Leads ETS Global Rebranding Project
Is Your Agency Team Burned Out By The Pace Of Change?
Taylor Swift Launches Experiential Campaign With TikTok To Promote New Record
P&G Defends 14% YOY Increase In Marketing Spend
PubMatic Partners With GroupM To Deliver Cookieless Ad Inventory
From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed
MediaPost Agency Daily - Friday, April 19, 2024
The Trump Trial
New Brand Consultancy Dang Targets Gen Z, Gen Alpha
Spread The Love: 'Smugglers' Bring Marmite To British Expats In U.S.
Old El Paso Celebrates Community, Team GB
Madwell Creates President's Post, Promotes Benitez To Fill It
Stagwell Opens New EMEA Office Hub
The New MLB Prime: It's One Loud-Cracking Bat
YouTube Offers Advertisers Placement Near Top-Performing Shorts
Aleve's 'Painful Truth' Takes On Opioids
Write Congress Today About Ukraine Aid Bill
MediaPost Agency Daily - Thursday, April 18, 2024
Lady Gaga's Migraine Saga
The Shipyard To Acquire Agency Fahlgren Mortine
Agency Groups Meet The People And True Independent Holdings Join Forces
Frontier Selects Southern As Managing Director To Drive Growth
Raw Sugar Living Picks Periscope As First AOR, Initial Work Debuts
Publicis Rethinks Governance Structure
Toyota Prepares For Olympics, Camry, Crown Signia Launches
Diageo Revamps Cocktail Shaker As Ready-To-Serve Take Center Stage
IPG Mediabrands Steps Up Misinformation Guardrails
Agency Something Different Taps Lowry As First Chief Client Officer
Why Aren't We Talking More About Ad Fraud?
ANC Named Lucas Oil Media AOR
MediaPost Agency Daily - Wednesday, April 17, 2024
Smoove Operator: JB And AT&T
Omnicom Off To A Good Start With 4% Q1 Growth
On The Precipice: AdLib's Pivot From MediaMath Spinoff To DSP Aggregator
'Crazy' For You: NHL Campaign Highlights Obsessive Fans
White Claw Promotes Social Connections, Wants Customers To 'Grab Life'
IPG CEO Krakowsky Received 9% Pay Bump In 2023
UTA Stays Pat On MediaLink Management Team
DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
Crunch Transforms A Candy Bar Into Airport 'Fun'
Why Oreo Wants Consumers To Rename The 'Hamburger Menu'
Dove's Takedown Of AI: Brilliant But Troubling Brand Marketing
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