With the Versa iPad experience, potential buyers can get a 360-degree look at what the car offers, with explorations of the trunk and head space, both of which come out looking bigger than imagined. This is one of the first marketers to deliver such technology that can live anywhere: optimized for iPad2 and iPhone, it can also be experienced on laptops, tablets, smartphones and Internet TV. Accompanying music draws the user in and especially appeals to 20-somethings.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced …

As anyone who has ever attended San Diego’s Comic-Con knows, it’s all about the fans. Along those lines, CNET’s integrated campaign for this year’s show was fan-focused in an uncommon manner (read: it featured more than some free T-shirts). At the CNET Base Station, located near the convention center, there were prize drawings and a 360-degree camera (which, of course, uploaded to a live online gallery). Online, there were augmented reality games and tie-ins with every extant social media platform.Find the complete list of 2012 OMMA Awards Finalists here.Winners …

When it set out to launch its KRE-O Transformers, Hasbro had a few challenges with which to contend. First, the product isn’t exactly dissimilar from that of market leader LEGO; and second, it lacked a substantial media budget. As a result, Hasbro went the content-creation route, partnering with Blip.TV on a series of stop-motion KRE-O videos and forging a custom YouTube channel built to look as if constructed from KRE-O bricks.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception …

While the Sasquatch Festival has long ranked as one of the world’s most famous outdoor music festivals, it lacked a digital presence to match. For this year’s festival, then, Sasquatch announced its headliners via a way-cool animated trailer, created a scheduling app, and upped its social media presence, adding features that allowed attendees to share their concert plans.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012

  Bpg used a pan-media viral marketing tactic for MIB3, creating a world where the men in black are, in fact, real, and are being covered up by the government. Our hero is a 14-year-old, “BugEyes,” who has uncovered the evidence and is sharing it via a blog, videos and Twitter. He utilizes his fanbase to search YouTube to find suspected aliens, and when a Chinese restaurant is found to be a cover operation, the plot thickens. Clues and accusations start to pile up on all media channels. Arianna Huffington issues a video statement …

  Campaign/Web site: Battle of the Bases, Demand it! And Reward Our Troops!, by Eventful, Inc. for Universal Pictures Eventful was very smart to use active military personnel to spread the word about the movie Battleship, achieving large market penetration organically. They set up a “Battle of the Bases,” in which American military bases competed for the chance for an advance screening of the movie, and the military members and the public spread the word themselves via social channels in an attempt to get the most votes for their base. The …

Nickelodeon developed a record-breaking marketing campaign for the biggest Kids’ Choice Awards ever, raising last year’s vote count by 11 percent. To achieve that record, Nickelodeon included new and relevant platforms in the voting process, allowing fans to vote directly on their Facebook walls and Twitter status updates. Celebrity nominees were also encouraged to rally votes from their super fans. The campaign included a new experience called Fan Armies, where fans pledged their loyalty to their favorites by voting, tweeting, and recruiting friends.Find the complete list of 2012 OMMA Awards Finalists …

To promote the second season of The Walking Dead, TargetCast encouraged loyal fans to “Spread the Dead.” Digital on-brand programs, including search, custom skins, high-impact takeovers, social gaming units and custom program integrations got loyal fans talking. The activities topped social media charts prior to and during the premiere — No. 2 most checked-in show on Get Glue and No. 2 on Social TV rankings on Blue Fin Labs. Among adults ages 18-49, ratings increased 36 percent from season one.Find the complete list of 2012 OMMA Awards Finalists here.Winners …

The collaboration between men’s online retailer MR PORTER and USA Network’s Suits resulted in a successful multiplatform partnership integrating online and offline promotion. Their online tactics included a Suits microsite within MR PORTER and a “Suit Yourself” iOS App that allows users to virtually try on suits. Offline, a SUITS & STYLE Gallery was installed in Manhattan; an “Army of Suitors” rode bicycles in several cities to distribute print promotions; and the lead actors of the series participated in a MR PORTER fashion show.Find the complete list of 2012 OMMA Awards …

    This campaign made me want FiOS. Every possible digital asset was used here to seamlessly familiarize the audience with both Prometheus and Verizon FiOS, beginning with a microsite that uses Verizon assets to explore the spaceship (with a sweepstakes to go to the premiere at the end), followed by exclusive videos, a live Twitter chat with Damon Lindelof, and an exclusive live stream of the red carpet, with interactive interviews and videos. The campaign ended with over 120,000 Facebook fans engaging with the brand up to three times more often …