OMMA Today Editions for 2015
OMMA Today - Tuesday, Nov. 17, 2015
Google Gifts Facebook With Mobile Search Traffic, Ad Revenue
Pixalate's Fix For 'Xindi,' Bot That's Zapping University, Fortune 500 Computer Systems
Pandora To Buy Rdio Assets To Enter On-Demand Music Sphere
How To Scale Native Programmatic Advertising
DataXu Expands Global Footprint Into Asia-Pacific
Survey: Social Media More Effective Than Traditional Marketing
TV Consumers Complain Of Too Many TV Apps
'Outside,' The North Face Bow VR Experience
Shopular Teams With Mobiquity To Up Mobile Retail Users
Angie's List Board Rejects IAC/InterActiveCorp's Bid
Wu Named Time's VP, Strategic Client Solutions, Expands Native Advertising
OMMA Today - Monday, Nov. 16, 2015
iProspect Forms Global Enterprise Search Group With Focus On B2C Strategies In Mind
Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014
Forrester: Out With The Old Media Buying, In With The New
2015 Agency Of The Year Winners Announced, GoPro Named Best Client
Connected TV Usage To Hit 200 Million By 2019
2015 Agency Of The Year Winners Announced, iProspect Named Best Search Agency
Contextual Marketing Will Help Drive Brand Engagement
Location Could Play Big In Holiday Season
SpotX Releases Development Kit To Support Apple's TVOS
Google Brings TrueView, Shopping Videos To AdWords In Time For The Holidays
OMMA Today - Friday, Nov. 13, 2015
Hearst, WSJ Prepare Snapchat Discover Channels
'NYT' Public Editor Nails Native Ad Issues
Digital's Big 3 Alter Reality: Eye New Search Interfaces For Consumers, Brands
MLB Partners With Real-Time Monitoring Firm
Can Facebook Out-Snapchat Snapchat?
Ad-blocking Threat Redux
Mastering The Job Interview: Everyone Loves An Inclusive Sense Of Humor
Analysts Have Mixed Feelings About Time Warner As Hulu Partner
Email Overload Stressing Out Consumers
OMMA Today - Wednesday, Nov. 11, 2015
Digital Publishers Grapple With Converging Models, Programmatic
How Search Capitalizes On Forrester's $95 Billion U.S. Online Holiday Sales Prediction
Facebook Launches Notify App With Major Publishers
Centro, AppNexus Partner For Private Deal Integration
Email Database Management A Struggle For B2B Companies
New York State Deems Daily Fantasy Sports Gambling Illegal
Mobile Video Ads Drive Operaworks Revs
FCC Chair Previews Broadband Privacy Rules: 'Nothing About Me Without Me'
GroupM Buys Majority of Yonder Media
OMMA Today - Tuesday, Nov. 10, 2015
GOP Lawmakers Urge Court To Vacate Open Internet Rules
YouAppi Predicts Which Users Will Become Loyal Customers
Display Ads Prompt 60 Times More Phone Calls Than Click-To-Call, Study Finds
Google Maps Offers Online, Offline Directions, Search
OtherLevels Brings Machine Learning To Email For Improved Targeting, Engagement
New Facebook Tool Identifies Photo Friends
Univision Digital, 'Atlantic' To Launch 'CityLab Latino'
Please, Please Don't Ask People To Be Nice To You On Social Media
Millennial Moms Look To Social For Brands
OMMA Today - Monday, Nov. 9, 2015
Pinterest Becomes A 'Discovery Engine' Through Visual Search
Telletopia To Start Cable-Like Internet OTT Service
Razorfish Wins Digital AOR Duties For TE Connectivity
Mintigo Unveils Predictive Campaigns For Data-Driven Email Marketing
Stanza Records How NFL Fans Use Mobile
Will Trump's 'SNL' Appearance Do Anything For His Campaign?
Xaxis Targets Voters With Personalized Ad Product
Yieldbot Rolls Out Open-Source 'Header Bidding,' Looks To Create Industry Standard
IoT Projections: $44 Billion from Beacon Messaging, 220 Million Connected Cars
OMMA Today - Friday, Nov. 6, 2015
eBay Enterprise Acquires Digital Net Agency To Limit Risks For Brands
FCC Won't Impose Privacy Rules On Web Publishers, Ad Networks
Yahoo Search Serves Flickr Images
TotallyHer Sells Ads For StyleBlazer
Facebook Same Size As GE
Roku Benefits From Streaming's Rise
Netflix Was There Before TV Was Everywhere
ProtonMail Pays Hackers Ransom, Remains Offline
FiveStars Loyalty Program Serves Small Business
OMMA Today - Thursday, Nov. 5, 2015
YouTube Gives Viewers Virtual Reality On Video For Android
Outfront Launches ON Smart Media, Mobile Network
Facebook Launches An App For News Outlets
Adobe Supports Apple TV With Added Data
Associated Press Unveils Virtual Reality Series
Google Customer Match Seeing Facebook-Like Targeting Results
Can Mobile Fix Facebook's Posting Problem?
Panasonic Markets HomeTeam App To Families
71% Would Consider Buying a Smart Home Product
OMMA Today - Wednesday, Nov. 4, 2015
Facebook Rakes In More Users, $4.5B In Sales
WPP Acquires Control Of Essence Digital
Savvy Marketers Combine Email, Social Media To Extend Reach
Fox Offers TV Engagement Ad Option For Hulu Viewers
nFusion Gets A Makeover, Lures More Clients
Google YouTube To Offer Third-Party Viewability Options
What Email Marketers Can Learn From Pinterest's Ad Strategy
Rocket Fuel Taps Rev Chief Wooton As New CEO
Millennials Quick To Trade Loyalty For Innovation
OMMA Today - Monday, Nov. 2, 2015
Constant Contact Acquired For $1.1 Bil, Deal Gives Email Marketing Leader More Endurance
Instagram Tests Aggregated Content Streams
Google Tests DoubleClick Ads For Billboards
TAG, AAM Join Forces Against Internet Piracy
Sprinklr Buys Booshaka To Up Social Ad Campaigns
Facebook Bows 'Slideshow' Ads
Local Ads Expected To Hit $146B In 2016, Digital Is Largest Slice
Walmart, Target Start Holiday Marketing, Digital Push
Supreme Court Debates Consumers' Right To Sue Data Brokers
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