OMMA Today Editions for 2015
OMMA Today - Wednesday, Dec. 2, 2015
Advertisers Pause Campaigns As They Struggle With Billions In Online Sales
Google Protects Advertisers, Cracks Down On Ad Fraud
Digital Ad Industry Loses $8.2B Via Fraud And Flaws In Supply Chain
DoubleVerify, Ubimo Team Up For In-App Viewability Solution
Verizon Exec Harrobin Named CMO For NBCU's Content Innovation Agency
OpenRTB Vs. Social APIs: The Upcoming Mobile AdTech Divide
Streaming Apps Grow, Spotify Dominates Music Services
Bluecore Raises $21 Million for Email Personalization
OMMA Today - Tuesday, Dec. 1, 2015
Undertone Acquired By Perion For $180M In Cash
Data Saver Updated On Google Chrome Android
Motorsport.com, AOL's Autoblog.com Share Content
Mashable-Visa Deal Signals New Hybrid Of Ecommerce Plus Native
Fallon Helps Fathead Unveil Its New Cloud Platform For Artists
Codewise And Digital Element Partner For Real-Time Ad Tracking
Facebook Is Teens' Top Social Net Preference
Digital Rights Group Accuses Google Of Violating Student Privacy Promises
OMMA Today - Monday, Nov. 30, 2015
Google Fiber Forecast To Become Your Next Internet Provider Under New Name
More Healthcare, Political Data Breaches Forecast In 2016
Israel Takes Fight To Social Media
Virtual To Reality: 5 Travel Brand Experience Considerations
MediaCom USA Bolsters Its Senior Management Team
Brit + Co. Readies Temporary Snapchat Channel For Holiday Season
'Dallas Morning News' Tries Pay Wall For Third Time
Small Businesses: Four Steps To Enhance Real-Time Marketing
Email Privacy Act Gets Heard In The House Of Representatives
OMMA Today - Friday, Nov. 27, 2015
Performance Marketing Is Taking Over
Smartphone, Tablet Ownership Up, TV Shows Favorite Choice
Social Media Dominated Referrals for Year's Top Stories
Big Publishers Scale Up Video Production
Study: Programmatic, Data Optimize Retailers' Holiday Campaigns
Print Subscription Services Popular, Digital Media Less So
Millennials Prefer Mobile For Online Purchases
Prep & Predictions: RadiumOne's Dave Zinman On 4 Things You Need To Know For 2016 -- Think iOT
3 Takeaways From AdMonsters' First-Party Data Playbook
REVOLVING DOOR: Nisha Dass Joins Arnold Worldwide As EVP, Global Director, Business Strategy & Analytics
OMMA Today - Wednesday, Nov. 25, 2015
Bing Nixes Search Ads In Latest Mobile App Update
Mobile Holiday Commerce Forecast To Hit $11.7B
Google Gets Pumped For 'Accelerated Mobile Pages'
New Tech Tracks Ads Cross Device, Raises Privacy Concerns
Google Claims A Glitch Buries Local Traffic In Search Query Results
Signs of Email Fraud Marketers Should Avoid Using In Campaigns
Advocates Ask FCC To Prohibit Text-Message Blocking
Dennis Publishing Partners With Qubit To Increase Subscriptions
Mobile Estimated To Account For 29% Of Holiday Sales
More Meaningless Advice For Premium Publishers
OMMA Today - Tuesday, Nov. 24, 2015
Bogusky's Visibl Strikes Deal With SpotX, Gives Small Advertisers Access To Premium Video Inventory
Google Shares Location, Search Data Store Traffic Patterns For The First Time
SYNC Retargets TV Audiences On Mobile Devices
Vine Makes App More User-Friendly
Apester's Storytelling Platform Aims To Help Drive Consumer Emotions, Reimagine Advertising
Activating The Care Bears And The Next-Gen TV Interactors
Momentum Building for Post-Thanksgiving Shopping
Ooyala Unbundles Its 'IQ' Video Analytics Service
'Huffington Post' Unveils Global Ventures
OMMA Today - Monday, Nov. 23, 2015
Twitter's MoPub Adds Native Video
Snapchat Offers Story Explorer To Enhance Topics
Email Security, Data Privacy Holes Identified By Google, University Study
Google Gives StoryCorps Space On Its Search Home Page
Most TV Tweets During Live Show, Reality TV Highest
TVEyes Asks To Lift Restrictions On Social Media Sharing
Wired To Produce Shows For Netflix
iSpot.tv, TVSquared Team For Same-Day ROI TV Ad Data
OMMA Today - Friday, Nov. 20, 2015
Yahoo Mail Restricts Ad-Blocking Users
Crain Communications Launches Digital Business Publications In 9 New Cities
Viamedia, Rentrak Team For New Political Ad-Planning Tool
Android Pay, Apple Pay, Now LG Launches Mobile Payments
Looking Back On A Year Of Digital Engagement
Email Marketers Have Only 12 Words To Capture Readers
Bauer Media Creates Head of Programmatic Role For MailOnline Vet
NME Names Gunn Digital Editor, WIll Lead Digital Growth Strategy
Can Marketers Meet Brand-Building Objectives Programmatically?
Facebook Debuts New 'Work Chat' App
Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile
OMMA Today - Thursday, Nov. 19, 2015
Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
LiveOutdoors Relaunches With More Native Ads
2015 'All Stars' Unveiled
Martha Stewart Bows 'American Made' Store On Amazon
Oracle Updates Critical Marketing Cloud Features
StreamSend Offers Marketers Black Friday Email Templates
Tubi TV Makes Equity/Content Deals With MGM, Lionsgate
Netflix, Newbies Among Top OTT Services
Share A Coke Is Back For The Holidays, With New Social Effort
Dunkin' Runs On Mobile With New Delivery Service
OMMA Today - Wednesday, Nov. 18, 2015
Urban Airship Launches Insights To Leverage Data, Pinpoint ROI
Bitly Campaigns Helps Marketers Track, Optimize In Real-Time
IDG Partners With Google To Guarantee 100% Ad Viewability
Networks Could Be Impacted By Fantasy Sports Ad Slowdown
MediaMath Acquires Spree7 to Expand Programmatic Offering in Europe
IBM Watson Data App For Marketers Dressed In Consumers' Clothes
Men's Lifestyle Mag 'Details' Is Shuttering
Mobile Will Drive Targeting Revolution
Vungle Offers Its Software On Microsoft Windows 10
Point Inside Ad Unit 'Boosts' Brands' Products To The Top Of Retail Sites
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