OMMA Today Editions for May 2017
- OMMA Today - Wednesday, May 31, 2017
- Email Helps Drive Event Marketing, Study Says
- Google Powers Up Search For The Sake Of Art
- Act-On, Evergage Partner For Personalized Marketing
- Facebook Expands Location-Data Partnership With Factual
- Great Visionaries And Bad Players
- Bloomberg Media Distribution, 'Economist' Partner For Video Licensing
- Senators Call For Federal Investigation Of FCC Web Site Crash
- Survey Finds 48% Of U.S. Mobile Device Owners Know They Can Block Mobile Ads
- Kaskie Exits 'Pitchfork,' Liberman Departs 'Yahoo News'
- WikiTribune Meets Funding Goal: What's Next?, More Funding
- OMMA Today - Tuesday, May 30, 2017
- Apple Adds AI Chip, Technology Adoption Speeds Up
- Russian Search Engine Yandex Faces Treason Charges In Ukraine
- Amazon Shares Top $1,000, Google Close Behind
- Mobile Internet Continues To Expand, Drives Incremental Use Of All Media
- Consumers Craving More Wireless Data Control
- DoubleVerify, IAS, And Moat Join Snapchat Brand Safety Coalition
- Email Ranks High in Brand Engagement, But Change May Be Coming
- Lowe's: AR/VR Comes Closer To Mainstream Marketing
- Verizon Doesn't Get Any Respect: It's Slammed For Its Marketing Twice In One Week
- Digital Media Imperative: Stop Bot Fraud Before It Can Happen
- OMMA Today - Friday, May 26, 2017
- Ad Fraud Found In Google Play's App Platform
- DataRobot Acquires Nutonian, Extends Machine Learning Reach
- Google Reminds Publishers To Cut Spam Links From Contributor Posts
- Pervasiveness Of Video In The New Media Landscape
- 'The Atlantic' Kicks Off New Video Series On YouTube
- BounceX Raises $31 Million In Funding, Eyes Strategic Acquisitions
- Do GenZ Viewers Find Commercials A Novelty?
- SNEWS Rebrands, Debuts New Site
- Affiliate Marketers Gain Cross-Border Payment Partnership
- OMMA Today - Thursday, May 25, 2017
- Demandbase Reels In $65 Million, Looks To Expand AI, Machine-Learning Capabilities
- Samba TV, SpotX Partner To Enhance Connected TV Audience Segmentation
- Facebook Instant Articles Now Support Google AMP
- VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal
- Study Shows 3% Of Sources Cause 68% Of Ad Fraud
- Redefining What Constitutes Mobile Marketing
- Evian's Babies Make Snapchat Their Playground
- Hearst Revamps Auto Ad Sales Under One Division
- Trump Pushes Incremental Degredation Of Democratic Norms
- Former Yahoo CEO Levinsohn On SteelHouse And Future Of Advertising
- OMMA Today - Wednesday, May 24, 2017
- Trump Tweets Spur Nonprofit Fund-Raising Initiative
- Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
- Taboola Launches News Feed
- Millennials Most Likely To Engage With Email Marketing
- Pinterest Ups Video, Adds Autoplay Function
- Facebook Works To Pop Filter Bubbles
- Ooyala Sues Brightcove Over Trade Secrets
- Are Ad Blockers Driving Fake News?
- 'Mental Floss' Updates Visuals, Goes 'Glossy'
- Pressure Group Turns Heat On Hannity's Sponsors, As Fox News Retracts Conspiracy Story
- Facebook Moves Video Targeting To Audience Direct For Publishers
- OMMA Today - Monday, May 22, 2017
- Wall Street Betting On Broadcast, Digital Upfronts: Cable Will Be More Of A Bear
- Twitter Taps Swidler To Head Video Efforts
- Mobile First to Mobile Always: Create the Right Customer Experience
- Marketers Press Claims Against Facebook Over Inflated Metrics
- Marketing Cloud Growth Bolsters Salesforce Revenue
- Dish Adds Alexa Voice Search Across Live, DVR Services
- Facebook Looks To Bolster Local News
- Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
- Conversant Offers Ad Quality Guarantee If Campaigns Don't Meet Standards
- OMMA Today - Friday, May 19, 2017
- Google Gets Serious About Chip In Hardware Running Software
- Twitter Warns Vine Users About Bug, Possible Data Exposure
- Google Launches Mobile Payment System
- Medium Offers Audio Stories To Entice Users
- Brit + Co Raise $15M, Expands Advertising, Videos
- Florida Group Seized By Big Idea! Uses Clickbait To Market Itself!
- A Fat Thumbs-Down To Marriott Video Content
- Home Depot Cruises On E-Commerce Strength
- Cover Story: Quit Yer Kremlin!
- Ad-Tech Firms To Form Open-Source Initiative To Address Transparency Issues
- OMMA Today - Thursday, May 18, 2017
- Twitter Updates Privacy Policy, Ad Engagement
- Facebook Fined $122 Million For Misleading EU About WhatsApp Data
- U.S. Ad Market Sinks 1% In April
- ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic
- FCC Moves Forward With Plan To Gut Net Neutrality Rules
- Arthur Gregg Sultzberger To Oversee 'NYT' Opinion Page
- Instagram Is Top Platform For Influencers, But YouTube Gains
- IAB Tech Lab Announces New Tool For Reducing Fraudulent Ad Placements
- Hulu's Big Hope: TV That Doesn't Act Like TV
- Obit: Roger Ailes, Most Powerful Name In News, Dead At 77
- Salesforce Expands Commerce Cloud AI Capabilities
- OMMA Today - Wednesday, May 17, 2017
- Sling TV Teams With SpotX To Deliver Real-Time Biddable Ads
- Google Rebuilds AdMob, Offers New Digital Payment Options And Partner Program
- Meredith Partners With Capital One To Produce Branded Video Series
- Media Stocks Dip Amidst Political Turmoil
- 6 Best Practices For Monetizing Mobile Video
- Katz Radio Group Launches Programmatic Buying Exchange
- Google I/O Leads Into Marketing Next 2017
- IAB To Shift Discussions About 'Programmatic' To 'Automation'
- LookBookHQ Upgrades Its Intelligent Content Platform
- At Google, A's Have It: Celebrating 2B Android Devices, Moving Toward AI-First
- Vice Media, Telemundo Form Alliance To Reach Hispanic Market
- OMMA Today - Monday, May 15, 2017
- Google To Enforce New Ad Policies For AdSense, DoubleClick For Publishers
- TurnTo Networks Debuts Email Content Collection Service
- Over-The-Top, Ad-Supported Tubi TV Closes New Round On Eve Of Upfront
- Google Goes (A Little) Easier On Publishers
- NBCUniversal Touts Brand Safety, Metrics
- Behind The Hype: Is Amazon Go As Revolutionary As Everyone Thinks?
- Sizmek Hires First Data Officer, Initiates Ops Overhaul
- Google Integrates Android OS In Cars: Partners With Audi, Volvo
- Face Down The Phishers -- DMARC Is Email's Secret Weapon
