• by Philip Rosenstein , May 15, 2017

Sizmek, a people-based creative optimization and data activation platform, announced on Monday the appointment of Volker Hatz as its first chief data officer.

Hatz will lead Sizmek’s data operations, analytics strategy and innovation in the data space.

Hatz comes to Sizmek after 20 years of experience in IT and advertising technology. He held the position of global head for SAP Exchange Media’s SAP XM DMP Solution prior to joining Sizmek.

Sizmek is reorganizing to create a “general manager-defined” structure  to ensure “bespoke and effective customer service,” the company says.

In step with this move, Sizmek also announced the hire of Kees de Jong, who will serve as GM for the APAC region. De Jong will oversee customer engagement, sales development and innovation, strategic planning and regional presence.