Well, that's what I'm calling it anyway. It is the opening keynote presentation by Tim Hanlon, the new partner at "marketing capital" firm Catalyst SF, former digital media guru at Publicis, and of course, the guy who coined the concept of "TV 2.0." "I would argue that we are already in the midst of the era I would call post-digital," Hanlon said, noting the difference between the current media landscape, and the one in which he originally coined the 2.0 concept. What does this mean for the future of TV/online video? Well, for one thing, Hanlon believes it's …

IBM Tuesday reported it has entered into an agreement to acquire analytics software company Coremetrics, a privately held company based in San Mateo, Calif. The move will expand Big Blue's move into the advertising industry and cloud-based services to help companies gain real-time insight into how consumers consume social media. Financial terms of the deal were not disclosed.

I didn't catch the name of the plucky gal from Yahoo who is doing the pre-opening "Sponsor Breakfast" at OMMA Video in New York this morning, but she's pretty keen on the ability of online video to "scale" for advertisers. In fact, she rattled off a few stats about the rapidly emerging market – like the fact that two-thirds of Americans, or about 146.6 million persons – are now actively engaging in online video content. "It's taking over where TV is," she boasted, citing some examples of some big online video hits like Will Ferrell's Funny Or Die video …

Ah, June, the month when so many minds turn to matrimony: Tiffany says it is launching a new app for iPhones to make finding the perfect engagement ring easier. It includes a ring-sizing feature, which it claims is the first of its kind from a jeweler. Users place one of their own rings on the screen, and align it with the correct circle in the guide. Users can also browse the famous collection by shape, setting, metal or design, and rings can be viewed with diamonds of up to six different carat sizes. It also allows users to zoom in …

P&G's pro hair-care brand Wella Professionals is promoting both the brand and salon hair coloring with a national tour that includes an association with "Dancing With the Stars" host Brooke Burke. The Wella Professionals Color Discovery Tour will start in New York's South Street Seaport on June 21 before traveling to eight US cities this summer including Philadelphia, Washington DC, Miami, Chicago, Dallas, San Francisco and Los Angeles. The tour comprises colorists who explain the process and offer consultations for women for free. The company is also offering discounts to participating Wella salons and complimentary products. Procter …

Red Robin Gourmet Burgers, Inc. is expanding its "Answer the Call/Yummm" campaign, first launched in this year's first quarter, to help drive summer sales. The original "Answer the Call" campaign -- featuring humorous scenarios in which unlikely subjects (such as a baby and the mythical Yeti) answer a "Red Robin" call with a "Yummm" mnemonic response -- ran on national cable TV and local TV and radio from late February through mid April.  According to the chain and its agency of record, Minneapolis-based Periscope, the campaign helped boost traffic and same-store sales during Red Robin's spring limited-time offer …

The Boston Red Sox has signed a marketing partnership with Orlando, Fla.-based Solar Blue an energy-conservation tech company. Solar Blue will become the "Official Energy Conservation Partner" of the franchise and of Fenway Park. Financial terms of the deal were not disclosed. Solar Blue logos and signage will be displayed at the 98-year old home of the Boston Red Sox, and will develop energy-conservation programs at Fenway. The deal also expands an advertising partnership between Solar Blue and the Red Sox signed in 2009. Solar Blue has tapped Fenway Sports Group (FSG), to handle sponsorship sales, event marketing …

Never mind Apple's iAd, Internet radio service Pandora has launched its own ad platform for the iPad with Starbucks, Lexus and Budweiser on board as initial sponsors. Similar to the iAd, the new ad offering features rich media, video and audio elements that users can interact with without leaving the Pandora iPad app. It also allows marketers to target ads by gender, age, location, the type of music, and time of day. Highlighting how ads can be customized, Starbucks has created an ad that lets users build a "however-you-want-it" Frappucino and then generates a radio playlist that …

Microsoft allowed people to try its peripheral-free motion sensing add-on to Xbox 360 Sunday night at a closed event in Los Angeles. Kinect, formally known as code name Project Natal, will begin shipping later this year in time for the holidays, along with about 15 video game titles. The demonstration followed the kickoff that opened the Electronic Entertainment Exp (E3) show, where the French Canadian entertainment company Cirque du Soleil shared the stage to provide the entertainment. The games include a variety of sports, fitness and entertainment.

The Atlanta Journal-Constitution is reporting that the fast food chain has stopped distributing an adult version of Donna Summer's "Last Chance." It seems the lyrics in that version include the word "horny" instead of the less risque kid word: "bad."