Former actress/model and designer Kathy Ireland joins professional ballroom dancer Chelsie Hightower and style guide Bobbie Thomas to assist Allergan's Latisse in supporting the Make-A-Wish Foundation. Inspired by the tradition of blowing on an eyelash to make wishes come true, the three celebs will each lead a team of Latisse users from across the country who are challenged to raise more than a quarter of a million dollars for the nonprofit organization dedicated to granting the wishes of children with life-threatening medical conditions. Latisse is a prescription treatment approved by the U.S. Food and Drug Administration (FDA) to grow …

While it's still early in the game, Denny's is seeing "excellent" results thus far from its new program offering exclusive discounts to AARP members, according to John Dillon, VP, marketing and product development for Denny's Corp. Denny's implemented its AARP discount program in late March, with two special member offers effective through year-end 2010. Members who show their AARP cards at participating Denny's locations nationwide on any day of the week between 4 pm and 10 pm are eligible to receive 20% off the total check amount for themselves and their guests.  In addition, the card entitles AARP members …

Not everyone who uploads videos to YouTube knows how to edit clips. Company execs confirmed Wednesday that Google's video site plans to release an editing tool later today aimed at those who know little about editing videos. The tool will have editing features that let people trim videos and remove background noise, replacing it with music.

The next big hurdle for Hyundai Motor America is whether luxury buyers will consider dropping by one of its dealerships during showroom visits to BMW, Mercedes and Lexus. Hyundai is counting on that happening when it introduces the Equus this fall, the company's first true luxury car. The company's U.S. president and CEO John Krafcik, writing an op-ed piece today in Edmunds.com's Inside Line, says the car's purpose is about more than generating retail revenue. He said the car will be a major milepost in Hyundai's years-long march to legitimacy in the U.S. If Hyundai's recent track record …

Joe Mandese asked Gawker's Nick Denton if he saw any content farming in his future, but Denton doesn't seem likely to don overalls anytime soon. "The crowd is a great source of talent; I don't think the crowd is talent ... it's a great place to source talent, but I wouldn't trust our brands to a crowd that hasn't been quality control." Comments though, do direct Gawker's content (and some notable Gawker writer have been hired because of their commenting). "We are obsessed by comments," says Denton. "70% to 80% of our tech work is improving our comment …

Want to influence consumers just prior to shopping for products. Turns out the top medium isn't TV, online, or any new-fangled digital media option (sorry Twitter). The best option, according to the Nielsen-funded Council  For Research Excellence, may be radio. The just-released study finds that nearly two-thirds of consumers listen to radio in the minutes prior to shopping. The next most immediate medium, the study found, as TV, which was viewed by nearly half of consumers in the minutes just prior to their shopping excursions. The findings are based on new analysis of the Video Consumer Mapping study that …

Magazine World magazine just announced that it will feature a "Peel 'n Taste" strip in its next edition. The stunt is a collaboration between FIPP, the PrintCity Alliance, First Flavor and Sun Chemical. It features a delicious looking cake, but doesn't say what the strip actually tastes like. Consumers may want to beware.

In a publisher roundtable discussion, George Kliavkoff, now EVP at Hearst Entertainment and Syndication points out to moderator Wenda Harris Millard that by the time he left NBC, Jeff Zucker's had updgraded his oft-repeated quote about the problem of turning analog dollars into "digital pennies" to "digital dimes." Well, that's something. If you were working in digital at NBC at the time, "that was a tough quote," quips Kliavkoff.

That's what I took from the opening statement in the opening panel at OMMA Publish this morning. It came from Hearst Entertainment & Syndication Executive Vice President & Deputing Group Head George Kliavkoff, who after being asked what the big change in their business was by moderator Wenda Harris Millard, president of Medialink, cited – you guessed it – Twitter. Speaking for himself, Kliavkoff said, "Twitter has replaced the old habits of RSS or going from Web site to Web site." Millard jumped on that point, adding, "What's interesting about that is that Twitter hasn't yet figured …

Peter Kafka is a good journalist, but he's a lousy on-stage interviewer. He asks a question, and then before his interview subject can answer, he asks another. That's annoying for me as a spectator, and it's got to be annoying for James Pitaro, the head of media that he's interviewing at OMMA Publish this morning. Don't get me wrong, I understand why Kafka is doing that. It's what journalists are supposed to do – to prove they're good journalists, right? But I'd actually like to hear Pitaro's answers, because Kafka is asking him some good questions. One of …