Adidas says "All Adidas," the marketing campaign it will unveil March 16, is its biggest brand campaign ever. The German company will use 30-second and 60-second TV spots, plus a two-minute online video, to convince consumers that Adidas is a brand that means something both on and off the field. While the spots are studded with as many mega-athletes as any other sneaker campaign— including NBA star Derrick Rose, soccer legend David Beckham, skateboarders and the University of Notre Dame football players—they also feature musicians, namely pop princess Katy Perry and hip-hop artist B.o.B. It's also the first time …

General Motors' OnStar division is launching a sweepstakes called "Push On," where 10 people will win a new OnStar-equipped Chevrolet, Buick, GMC or Cadillac vehicle of their choice. The automaker says anyone with a digital OnStar-equipped vehicle -- regardless of whether they are a current OnStar subscriber -- can enter to win by pressing the blue OnStar button in their vehicle's rear view mirror now through May 31. The ten winners can choose any vehicle they want from among GM's four brands, with any combination of factory-installed options. The only vehicle that isn't part of the program is …

Verizon Wireless has joined AT&T in offering free wireless calling and tex messaging to Japan in the wake of the devastating earthquake and tsunami to hit that country last Friday. Verizon said Monday it will provide free calling and texting to through April 10, while AT&T separately said it will do so through March 31. All four of the nation's largest carriers are also allow customers to send $10 donations to via free text messages to a variety of organizations, including the Red Cross and Salvation Army, aiding relief efforts in Japan. Verizon and AT&T phone partner Apple, …

Chitika agreed to settle an FTC privacy complaint alleging that the company offered deceptive opt-outs. The FTC alleged that betweeen May of 2008 and February of 2010, Chitika's opt-out cookie lasted for only 10 days. Chitika agreed that in the future, its opt-out cookies will last for at least five years.

Adidas has launched it's largest campaign to date. The global "all adidas" effort ties both sports, music and fashion; and the company's Sport Performance, Adidas Originals and Adidas Sport Style lines into a single campaign that talks about one's "game face." The campaign, launching this week features NBA star Derrick Rose, soccer stars David Beckham and Lionel Messi, pop singer Katy Perry, hip hop artist B.o.B., University of Notre Dame football and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly. The campaign comprises a 30- and 60-second TV commercial and a two-minute extended online version, plus social media …

Sam's Club is upping the ante for retail-based health clinics, offering a one-day free allergy screening effort—a $500 value—in select locations. While many chains often offer free screenings for blood pressure diabetes, and vision, the Sam's Club allergy test is more extensive, screening for allergic reactions to house and dust mites, cat, timothy grass, Bermuda grass, Mountain Cedar, short ragweed, Alternaria (mold), milk, egg white and wheat. All participants will then receive a personalized plan, called MyAllergyPlan, making suggestions for treatment. Among its suggestions? Allegra, an allergy medication which just became available without a prescription last week. In …

Women's Wear Daily reports that the reinvention came the 17-year-old niece of the company's chief perfumer, who asked him to "make me my Shalimar."

Adrienne Scordato, who headed communications at Austin-based T3, and at Aegis Media North America before that, has joined New York-based Momentum Worldwide as vice president-director of global communications. She replaces Stephanie Rudnick. Momentum positions itself as a "phygital" agency, specializing in both physical and digital marketing.

Toyota Motor Corporation said that as of Friday morning (EST) the company has established a company-wide emergency task force to "assess the situation and take initial measures," vis the earthquake and tsunami that hit Japan this morning. As of now, the company says it has confirmed no injuries at the Tokyo head office, nor at the Higashifuji, Tochigi office, Yamanashi office, and Toyota Motor Tohoku facilities. "We are presently gathering information on Central Motor Corporation and Kanto Auto Works," said a company release. Additionally, all of Toyota's Japan plants have restarted. These are Toyota Motor Hokkaido Plant, Toyota Motor Tohoku …