Europeans may love their lightweight luggage, but the category is still somewhat unknown in the U.S. So Delsey Luggage is breaking its first new ads in three years, with a whimsical campaign for luxury shoppers themed "Travel Light." The idea is to introduce Delsey as both lightweight and durable, unlike its competitors, which sacrifice one or the other, Bill Harper, creative director at MossWarner, the San Juan Capistrano, Calif.-based agency that created the campaign, tells Marketing Daily. "This is a company with a visibility problem, not a product problem," he says. "Although it's widely known in Europe, it's …

Yahoo today announced Robertson Barrett will join the company as vice president of News and Finance, overseeing two of the Web portal's key properties. Barrett, who will report to Yahoo Media Network head Mickie Rosen, was most recently chief strategy officer of Perfect Market, a Comcast-backed venture, where he was responsible for building relationships with major news brands. However, Barrett's background also includes management stints at Tribune Interactive, Time Inc., ABC News, Primedia's Channel One Interactive, and The Feedroom over the last 20 years. The hiring comes only days after Yahoo snagged Huffington Post Media Managing Editor Jai Singh from …

One of the tenets of the Chicago City Limits school of theatre improv is that performers shouldn't say "no" or the game ends. One always has to say "yes, and..." While a lot of marketers have probably saved their companies embarrassment by saying "no" at various times, there's something to be said for the power of "yes and" to keep collaborations alive. Thus, the The American Marketing Association (AMA) is employing Chicago City Limits (CCL) in to run a training session for AMA members and others at the Broadway Comedy Club in New York on the evening of May 19. …

Here are some sound bites from search execs at Bing, Google, and Yahoo during their Saturday morning presentations at the MediaPost Search Insider Summit at Captiva, Fla., but you'll have to read Monday's MediaPost Search Marketing Daily blog to get the meaning behind what each meant. 1) Search engines are failing miserable when it comes to finding clear intent, Stefan Weitz, director of search at Microsoft. 2) Twenty percent of U.S. Internet traffic between the hours of 6 p.m. and 10 p.m. come from streaming alone, according to Shashi Seth, senior vice president of Search at Yahoo …

Day 2: Marin Software VP Matt Lawson led the group discussion on lead generation following the Friday morning sessions at the MediaPost Search Insider Summit in Captiva, Fla. Here are some key topics to think about: 1) Challenges with using Facebook for performance. a) Highly targeted, but often tiny audiences b) Facebook is like a bar, great for conversations, but not necessarily selling. c) Difficult to measure "unlike" rates -- how often are people liking, then later unsubscribing from a page. 2) Looking at social as influencing up-funnel activity a) Email drives social engagement drives likes b) …

FindTheBest.com, a "comparison engine" founded by DoubleClick co-founder Kevin O'Connor appears to be getting serious about developing an advertising platform strategy, this afternoon naming former DoubleClick Vice President-Global Media Rabin Yaghoubi as its president. Yaghoubi, who most recently oversaw Google-owned DoubleClicks's content, commerce and local partnerships, will be based in FindTheBest.com's New York offices and will oversee its business development, marketing and sales operations.

Day 2: Kenshoo Managing Director Geoffrey Shenk led the group discussion on ecommece following the Friday morning sessions at the MediaPost Search Insider Summit in Captiva, Fla. Shenk gave us some hot topics to think about: 1) Get out of bottom funnel idea of last click getting all credit? 2) Will tracking/privacy changes make us reliant on it again? 3) Bing Answer: If you know the purchases you can use Comscore topic analysis over 60 days for latency periods. 4) Addicted to the ROI measurement over broader marketing tactics that influence direct response (e.g …

Day 2: Search Expert Janel Landis Laravie, co-founder of Chacka Marketing, led the group discussion on lead generation following the Friday morning sessions at the MediaPost Search Insider Summit in Captiva, Fla. Key takeaways include: 1. Facebook has changed the lead generation dynamic. Instead of a very short concise form on a landing page, lead generation via Facebook is a multiple touch relationship that takes longer to cultivate, but expands your reach. Additionally, Facebook has helped traditional brand advertisers and ecommerce advertisers realize a value in lead generation. 2. This multistep process to lead generation helps advertisers avoid …

Chrysler's Ram Truck brand appears to be going after up-market truck buyers with an extended title sponsorship as the "Official Truck of Churchill Downs and the Kentucky Derby." The Auburn Hills, Mich. automaker says that it will have a big presence at Churchill Downs during race days, including vehicle displays, work trucks in and around the track, gate crew staff uniforms, and even Ram branded jockey pants. There is also a "Ram Backcountry" VIP lounge for horse owners and jockeys operating year-round. The VIP lounge will have computer terminals, library and sitting area staffed by Ram Truck ambassadors …

Lance Loveday, CEO at Closed Loop Marketing, led the group discussion on brand advertising following Thursday morning sessions at the MediaPost Search Insider Summit in Captiva, Fla. Key takeaways include: 1) Advertisers are increasingly trying to correlate soft brand awareness metrics with a hard web metric, e.g. visits. 2) Companies may know they're underspending in Online, but the perceived risk of changing the marketing mix too quickly and being wrong keeps people from taking the action they know is correct. 3) The internal discussions around media mix are changing. There's an increasing appreciation that it isn't a …