WPP's GroupM unit just unveiled a new digital media buying policy to prevent its clients' ads from appearing on Web sites that distribute illegally obtained, or "pirated," content. The agency said the policy is designed to throw some Madison Avenue weight behind the fight to prevent online piracy in all its forms and to protect the copyright-protected, intellectual property of all content-producing companies. The policy includes anti-piracy language for insertion orders that prohibits vendors from placing GroupM clients' ads on sites that support piracy or contain any illegally distributed content. "Effective immediately, the language will be built …

For all the hype about behavioral targeting, big brands that tend to advertise on TV -- and, now, on online video -- often believe that the programs ads appear in is more important than whether the ads reach a particular audience. So says David Cohen, executive vice-president, global digital officer at Universal McCann. "In the television space, traditional marketers, big marketers, always have believed, and rightfully so, that environment matters," Cohen said at a panel about what online video can learn from TV. Therefore, he said, those marketers are probably the last ones to believe that as long as …

For all the hype about behavioral targeting, big brands that tend to advertise on TV -- and, now, on online video -- often believe that the programs ads appear in is more important than whether the ads reach a particular audience. So says David Cohen, executive vice-president, global digital officer at Universal McCann. "In the television space, traditional marketers, big marketers, always have believed, and rightfully so, that environment matters," Cohen said at a panel about what online video can learn from TV. Therefore, he said, those marketers are probably the last ones to believe that as long as …

Natori says it will create a limited-edition lingerie and loungewear collection for Target, called Josie Natori for Target. The first wave, a holiday collection, is scheduled to be in stores October 30 to December 25. And the second installment is set to go on sale from January 1, 2012 to February 26, 2012. While the Minneapolis-base retailer has done many limited-edition fashion efforts, Natori says this is the first in intimate apparel.

Nine of the 10 largest ad networks are now participating in the industry's self-regulatory privacy program, the umbrella group Digital Advertising Alliance announced today. Additionally, a host of marketers -- including AT&T, Bank of America, BMW, Chrysler, Dell, Procter & Gamble and Verizon are now using icons to indicate that ads are targeted based on data about users' prior Web activity.

The number of mobile display advertisers has doubled in the last two years, according to a new comScore study. As of April, 689 advertisers ran mobile display campaigns, up 128% from the same period in 2009. Most of the advertising was endemic, with mobile content and publishing accounting for half of the ads. The finding was based on tracking of mobile ads across more than 600 of the top sites and "sub-sites' on the mobile Web.  Consumer discretionary goods made up 26% of mobile ads, while other categories such as information technologies, financial services, telecom …

Carat USA has shuffled its top management team, naming Doug Ray president of Carat USA, reporting to Nigel Morris, CEO of Aegis Media North America. Ray was executive vice president-managing director at Carat, running the P&G and Diageo accounts, among others. Martin Cass moves from president of Carat USA to Aegis Media NA where he will build a new team within the Group to support Aegis’ vision of the convergent agency of the future. No title was disclosed, but the Aegis statement said he will continue to report to Morris. Steven Feuling, currently Managing Director, East, was appointed …

Crispin Porter + Bogusky's Chuck Porter will remain the chairman of the 4A's, the Madison Avenue trade group said, announcing its 2011-12 board of directors. Momentum Worldwide chairman-CEO Chris Weil was elected vice chairman. Among the directors-at-large, are the following digital and media mavens: Laura Lang, CEO Worldwide, Digitas; Bill Koenigsberg, President /CEO, Horizon Media; Bryan Wiener, Chief Executive Officer, 360i, LLC.

Big Y Foods—a regional supermarket known for its experimental approach to marketing—is offering a deal through Groupon, a first for large grocery stores. "For us, it's just a way to test another medium," Harry Kimball, director of database marketing for the Springfield, Mass.-based grocery chain, tells Marketing Daily. "It's a way for us to get the message out, and tie it to our loyalty program. We want to know if our customers will respond, and we want to give them another way to buy groceries and shop in our stores." The first test is for a newly introduced …

After almost a decade of declining sales, women are putting color back on their lips, with by the NPD Group reporting that in the January through April period, the prestige lip segment increased by 7% to $185.2 million in U.S. department stores, and 4% in units to 9.8 million. While the segment includes lip liner, gloss, and applicators, the real gains came in with lip color, up 11% to $92.1 million. MAC came in first place, followed by Lancome L'Absolu Rouge, Clinique Long Last Soft Shine Lipstick, Lauder Pure Color Lipstick and Chanel Rouge Coco Shine. The Port Washington, N.Y.-based …