Don't look now, but multi-platform note-taking platform Evernote claims to have surpassed 10 million registered users. "The 10 million mark is a significant bump from the company's reported 6 million users in January," notes MobileBeat. Perhaps more notable, the startup also reported that over 400,000 of its customers currently pay $5 a month for a premium plan, which allows for bigger uploads and better collaborative tools. "Ten million users seemed like an inconceivable number when we were getting ready to launch the service into open beta less than three years ago," founder and CEO Phil Libin wrote on the …

Lightbank -- an investment group led by Groupon founders Eric Leftkosky and Brad Keywell -- recently led a $2.3 million Series B round for Web pawnshop Pawngo. Launched in August 2009 as InternetPawn, the company had written about 1,000 loans worth $1.4 million, according to All Things D. "Lightbank founder-in-residence Kevin Leland came across the company, helped hook up the deal, and has now joined as VP of marketing," it writes. "The Pawngo business model, as CEO Todd Hillis explained it, is aimed at people who need between $1,500 and $15,000." Users are expected to send in information about …

While the gravity of the suit is still unclear, Skype is facing another patent lawsuit, which was reportedly served on the same day that Microsoft agreed to buy the Web-calling company. In short, as TechCrunch reports, Luxembourg-based Via Vadis claims to have a patent on a "data access management system as well as a method for data access and data." As TechCrunch explains, "Both patents describe data management systems which break up files for redundancy and distribute them across different 'storage units.'" The lawsuit claims the patents cover the same technology Skype uses for its "supernodes" -- which function …

Having trouble understanding -- or, at least, explaining -- the increasingly complex digital advertising landscape? Then thank Terence Kawaja, head of boutique investment firm LUMA Partners, who has assembled a half dozen graphics to show how 1,240 different ad companies fit into the following categories of online advertising: display, video, search engines, mobile, social, and commerce. The graphics, Kawaja tells The Wall Street Journal, help "large strategic acquirers" such as Google, Yahoo and Adobe to identify possible targets of acquisition. Admits The Journal, "Online advertising is a remarkably complex field." And getting ever more complicated, we might add. Indeed, …

While it's no news that girls and women are diving deeper into gaming every day, a new ranking from NBCU's shows that brands offering women a way to play are gaining buzz. "Brands that allow women a chance to game are seeing a big jump in brand chatter," Melissa Lavigne-Delville, VP/trends and strategic insights for women, tells Marketing Daily. MasterCard, for example, experienced a large jump on the Brand Power Index in April, rising 67 spots from #295 to #228, after announcing participation in "GamesThatGive," in which the brand pledged to donate 10 cents to charity for every …

Twitter will have a self-service product for marketers, per Adam Bain president global revenue for Twitter. I mised some of this. "We think consumers are already familiar with interactive brands. 20-40% follow brands on Twitter. "They follow people they know, people they wish they knew and then brands." He said the world has shifted from browse to search to discover. "We have five dashboard, one for each promoted product, one called content dashboard to see if they can make content better, via cause and effect."

Adam Bain president global revenue for Twitter said at the Conversational Marketing Summit that 'every ad platform that exists starts and revolves around the core company's strength. "With Google it's search. Facebook has a ton of page views. Twitter has engagement both on consumer and promoted side. Our whole ad program is focused on that." "Eighty percent of engagement is tweets. The rest includes retweets, and favorites. (and one other) These are powerful ad signals. We view our product for consumers as shrinking world, for marketers shrinking funnel. Retweets are participatory media." The most retweeted content: the earthquake, …

Apple CEO Steve Jobs today unveiled the company's highly anticipated iCloud digital locker service, which will let users push downloaded content wirelessly to all of their devices for free. Speaking at Apple's Worldwide Developer Conference, Jobs said the free iCloud service would replace its $99-a-year MobileMe offering, which he admitted wasn't the company's finest hour. With the demotion of the PC to just another device, Jobs promised iCloud will become the center of your digital life. Much of the speculation about iCloud surrounded the music part of it, with Apple having lined up deals with the major record  labels …

Lija Laurs, founder and CEO of mobile app company GetJar, speaking at the Conversational Marketing Summit at New York's Internet Week, said apps will reach $30 billion per year in next three years (by contrast entire music industry is at $25 billion per year. Laurs says 50 billion app downloads are expected in 2012, and will bypass desktop downloads in 2013. "70% of GetJar users spend more time on apps than on desktop or Internet or TV. Laurs says marketers have to think of apps as media, not content. But he says people still largely think of apps the …

Supermodel Heidi Klum, who kicked off an apparel partnership with new Balance last September, is introducing a footwear collection. Like the clothing, the shoes will be sold exclusive on Amazon.com. The Heidi Klum for New Balance footwear collection includes two styles, which each come in three colors, and retail for $90 and $80. The shoes are available in the U.S, the U.K., Germany and Japan; and the Canton, Mass.-based company says additional footwear offerings are planned for Fall 2011.