by Joe Mandese on Feb 3, 10:27 AM
WPP's Mindshare unit just announced a restructuring of its management team in Europe, the Middle East and Africa (EMEA), splitting the region's leadership into three distinct teams, reporting to Global CEO Dominic Proctor. The regional leaders, respectively, are: Christof Baron, Jed Glanvill, and Ton Schoonderbeek. All are current Mindshare execs.
by Joe Mandese on Feb 3, 10:06 AM
Advertising for TV station Web sites grew 14% to $1.4 billion in 2010, according to a Borrell Associates report commissioned by the Television Bureau of Advertising. The report finds that online revenues now represent 6% of the gross revenues of the average local broadcast TV station, up from 3.5% three years ago. The report projects that TV stations will see their online ad sales grow 17% in 2011.
by Karl Greenberg on Feb 3, 9:49 AM
Hard Rock International has named Brian Klein head of marketing for Hard Rock Hotels & Casinos. He will oversee Hard Rock Hotels & Casinos brand and individual properties, and report to John Galloway, VP and CMO, Hard Rock International. Most recently Klein was regional director of marketing for Hyatt Hotels Corporation overseeing field marketing, including development of regional and local marketing strategies and management of tactics. Hard Rock International’s Hotels & Casinos segment comprises 15 hotels/casinos worldwide.
by Joe Mandese on Feb 3, 7:22 AM
Publicis' Starcom MediaVest Group this morning announced an expansion of its contract with TV set-top audience data aggregator Rentrak, and said it has committed to using Rentrak's local TV measurement service as part of its local TV planning and buying process for 20 major and mid-sized markets. As part of the new agreement, SMG renewed its commitment to using Rentrak's national TV measurement service, as well. The deal was negotiated by SMG's media-buying arm, SMGX.
by Joe Mandese on Feb 2, 6:50 PM
Reuters just reported that an as-yet-unreleased version of Apple's iPad equipped with two cameras -- one on the front of the screen facing the user for two-way video conferencing -- was spotted during News Corp.'s launch demonstration of its new tablet edition newspaper, The Daily. The design makes sense given that the current version of Apple's iPhone also features two cameras for video conferencing. http://finance.yahoo.com/news/Unreleased-Apple-iPad-spotted-rb-3074201658.html?x=0&.v=1
by Joe Mandese on Feb 2, 4:50 PM
Well, the reviews are coming in, and initial reaction to Rupert Murdoch's digital daily tablet newspaper edition, the aptly named, The Daily, are good, but not great. Actually, Paul Burkey, director of new media analytics at McPheters & Co., just said it was, "Impressive, but hardly breakthrough" in the following blog post: http://mcpheters.com/2011/02/02/the-daily-impressive-but-hardly-innovative/
by Joe Mandese on Feb 2, 3:07 PM
Susan Converse has joined the Television Bureau of Advertising (TVB) as vice president-finance and administration. She assumes most of the duties of Hope Etheridge, TVB's Chief Operating Officer, who is leaving the trade organization to join Doctors Without Borders. Converse joins the TVB from The Riverside Church of New York, where she was director of administration.
by Joe Mandese on Feb 2, 2:58 PM
Havas' Arnold Worldwide unit has hired Jose Luis Martinez as vice president-creative director. Martinez, who reports to Arnold Chief Creative Officer Pete Favat, is a digital wunderkind who was an associate creative director specializing in digital at Goodby, Silverstein & Partners.
by Mark Walsh on Feb 2, 12:27 PM
News Corp. Wednesday unveiled its much-anticipated daily newspaper for the iPad, "The Daily," promising up to 100 pages of content each day of text, 360-degree photography, HD-quality video and graphics at a subscription cost of 99 cents a week or $39.99 a year. At a launch event in New York, News Corp. chairman and CEO Rupert Murdoch said Daily readers would "enjoy the engaging design of a professionally edited magazine, the immediacy of the Web, the original reporting and distinctive voice of a newspaper, as well as stunning photography," for the equivalent of 14 cents a day. He …
by Gavin O'Malley on Feb 2, 11:41 AM
So, what does The Time's tech taste arbiter
David Pogue make of question and answer site Quora? "There's an unbelievable richness of answers," he writes. "But if you're getting the impression that Quora is, so far, for geeks, you're right." Also, along with questions as to why Quora asks new users to recommend the service to friends, Pogue couldn't find any explanation of what Quora is or how it's different from Aardvark or Digg or Answerbag.com or Yahoo Answers. "There's a 'How do I get started using Quora?' question that you can click, but the answers are baffling from …