Super rich media and brand content platform SAY Media has acquired ReadWriteWeb, one of the most popular and influential technology publications on the Web.

Current TV has named Bill Hartnett executive vice president-marketing and John Sollecito senior vice president-cross platform research. Hartnett was senior vice president of NBC News Marketing. Sollecito was with AP in a senior research role.

The National Basketball Association (NBA) and Sprint have signed a multiyear marketing partnership that will make Sprint the Official Wireless Service Partner of the NBA. The wireless brand will be at marquee league events, television and digital platforms, and will have customized NBA mobile content for its customers. Its Boost Mobile division gets top billing at the WNBA.

Reports say Suzanne Hart, Y&R's 41-year-old director of new business content and experience (per LinkedIn), died in an elevator accident at the famed Madison Avenue building that's housed the agency for decades. She died as she boarded the elevator and it began to rise prematurely, reports say.

A machine being used in Chicago by Kraft can gauge age and sex to dispense or deny food samples.

Video streaming on game consoles is on the rise as people increasingly spending time watching services like Netflix, Hulu, MLB Network and ESPN3 on the devices. According to new Nielsen data based on an October survey, streaming on Xbox 360 now accounts for 14% of time spent, up from 10% last year, 15% on PlayStation 3 (up from 9%), and a full third of time on the Nintendo Wii (up from 20%). That comes out to a 7% increase on average across all three systems. “Taken together, these findings suggest that streaming is incrementally adding to the time users are …

Forgive me for basically transferring the press release here, but ICANN's idea is so bad I'll just let the ANA speak. Oops, that was an editorial comment, sorry.

An elevator accident at 285 Madison Ave, home to iconic ad agency Y&R, (formerly Young & Rubicam) has left one person dead and several injured, according to local New York reports. The accident occurred at about 10:30 a.m. Wednesday morning, when an elevator began moving between floors with its doors still open. The victims have not been identified and it was unclear if they worked for the agency or sibling firms also housed at the building. Unrelated companies are also tenants in the building. The accident follows news earlier this month that Y&R had signed a lease to move uptown …

Mobile ad network Mojiva has named Microsoft veteran Frank O’Donnell as its new chief technology officer. In connection with the move, current CTO and Mojiva co-founder Krish Arvapally has been promoted to chief innovation officer. In his new role, O’Donnell will be responsible for enhancing Mojiva’s ad-serving platform and developing new ad-buying and monetization tools for advertisers and publishers on its media network. He most recently served as senior development manager at Microsoft, helping integrate advertising into platforms the Xbox, Windows Phone and Windows 8 platforms. Previously, O’Donnell was director of development for game advertising firm Massive, acquired by Microsoft …

Digital publishing company SAY Media said Wednesday it acquired ReadWriteWeb. Founder and editor-in-chief Richard MacManus will stay on to expand the company's editorial team. Dan Frommer will serve as editor-at-large.