Discussing the increasing roll mobile social media app Shazam is having on marketers augmenting their consumer media experiences, Brad Rencher, senior director-product and strategy at Adobe Systems, asked ANA TV & Everything Video Forum, "A year-and-a-half ago, would we every have used the word Shazamable?"

Starting in about a month, you can find out, thanks to a new "story-making" effort Samsung will be launching as part of its sponsorship of the 2012 Olympic Games.

That's because I just tweeted this post, as well, increasing by one the stat that Samsung CMO Ralph Santana just cited at the ANA's TV & Everything Forum. That stat was that there are no 10,245 tweets per second on Twitter. (Actually, I think he said that was the peak tweets during the Super Bowl, but I couldn't catch all of what he said, because I was too busy tweeting.)

"Screens are showing up everywhere," Ralph Santana, senior vice president and CMO of Samsung Electronics North America, said this morning during his opening keynote at the ANA's TV & Everything Video conference in New York.

That's right the adorable spokescherub that gave new life to Life cereal's brand back in our Boomer days was back on the screen again this morning at the Association of National Advertisers' TV & Everything Video Forum.

The teddy bear may be in danger of being replaced by the tablet. According to a Nielsen survey of adults with children under 12 in tablet-owning households, 70% of children in those homes used a tablet computer in the fourth quarter. That’s up from 61% in just the prior quarter. More than three-quarters (77%) of parents surveyed said their kids play downloaded games on tablets and 57% used them to access educational apps. The study found 43% of kids watch TV and movies on tablets but only 15% use them for communicating with friends and family. Tablets have also …

The effort encourages patrons to "Be anyone, do anything and have it all."

In announcing fourth-quarter earnings Wednesday, real estate site Zillow highlighted gains in mobile usage that it says have contributed to traffic and revenue growth. In December, for instance, homes were viewed on its Zillow Mobile app nearly 100 million times, or 36 homes per second. In January, that figure increased to 53 homes viewed per second. The Zillow app is available across all major smartphone platforms including the iPhone, Android, BlackBerry and Windows Phone. In November, it also launched new apps for the Kindle Fire and iPad. For the fourth quarter, Zillow reported a profit of $900,000 on revenue …

ABC's "84th Academy Awards" list of advertisers will feature many of the usual suspects. The network, in releasing a partial list, says American Express, AT&T, Coca-Cola, Hyundai, JCPenney, Kraft, McDonalds, MetLife, Paramount Pictures, Samsung, Sprint, Stella Artois, Travelocity, and Walt Disney Studios will be some of the advertisers. The show, to be aired Sunday, February 26, has been selling 30-second commercials at around $1.7 million. Last year it pulled in an audience of 37.9 million viewers.

A new report from Juniper Networks underscores the downside of the Android Market’s hands-off approach to approving apps. In its annual Mobile Threats Report, it reported a record number of mobile malware attacks, especially to the Android platform. While there was a 155% rise in mobile malware across all mobile operating systems last year, attacks targeting Android jumped 3,325% in just the last seven months of 2011. The rise of Android as the dominant mobile operating system has certainly also made it an inviting target for scammers. The Google mobile platform now runs on just over half the world’s …