• Haley Leaving RAB, Replaced By Farber
    Long-time radio sales guru Erica Farber has been named the new President-CEO the Radio Advertising Bureau, replacing Jeff Haley, who resigned to pursue a "new opportunity."
  • Starbucks To Run First Google Offers On Wednesday
    Google Offers will run its first deal with Starbucks on Wednesday. $5 will get a $10 Starbucks Card eGift. For every deal purchased, Google Offers will donate $3 to the Opportunity Finance Network (OFN) for the Create Jobs for USA Fund -- up to $3 million. The foundation helps to provide loans to community businesses to create and sustain jobs in America.
  • WPP Acquires Web And Mobile Design Shop EffectiveUI
    WPP has acquired the assets of EffectiveUI, Inc. a user experience agency that designs and develops custom web, mobile, desktop and touch-enabled applications. Founded in 2005, EffectiveUI is based in Denver, Colorado with an additional office in Rochester, New York and employs 100 people. Specializing in customer insight and user-centered design and development, EffectiveUI client have included American Automobile Association, American Greetings, Boeing, National Geographic, Navy Federal Credit Union, CenturyLink and TIAA-CREF. Inc. magazine has named EffectiveUI to its annual list of America's fastest growing private companies for three consecutive years. EffectiveUI's unaudited revenues for the year ended 31 December …
  • GroupM Folds Search Unit Into New Innovations Operation GroupM Next
    WPP's GroupM has created what its calling a new innovations unit called GroupM Next that will be overseen by Chris Copeland, the CEO of GroupM Search. The unit is designed to help clients at the company's media shops-Mindshare, MediaCom, MEC and Maxus-better navigate the evolving digital sector and keep abreast of developments in areas such as social, mobile and addressable systems, better understand the players in the space and identify partnership opportunities within the sector as well. The new group, which Copeland will oversee in addition to the search unit, which is being folded within GroupM Next, will also put …
  • What's Next For GroupM? Literally
    WPP's GroupM unit just unveiled GroupM Next, which it describes as an "innovation unit to support the ongoing efforts of its four agencies; Maxus, MEC, MediaCom and Mindshare."
  • NPD: Online Radio Gained 18 Million Fans In 2011
    Online radio is the fastest growing music-listening category among U.S. consumers, according to NPD Group. The consumer research firm found 43% of U.S. Web users in 2011 chose to listen to music via Pandora, Slacker, Yahoo Music, and other online radio offerings, up nine percentage points from 2010. At the same time, music-listening on AM/FM radio and CDs stayed relatively steady, at 84% and 74%, respectively. NPD’s annual music study found the number online radio listeners grew by 18 million last year. Listening to free online radio is most popular among young adults age 18 to 25, with strong growth …
  • Buddy Media Expands Social Tools For YouTube
    Enhancing its YouTube integration, Buddy Media is bringing its full suite of social applications and analytics tools to the Web’s largest video platform. That means clients can use its social marketing tools to build out their presence on YouTube as they can on Facebook, blogs and other sites. Among the specific social apps or “sapplets” Buddy Media is offering to customize YouTube pages are those for creating branded video player, photo galleries and photo-sharing capability, quizzes, polls, the ability to vote content up or down, and incorporate RSS feeds. The new offering also allows brands and agencies to receive …
  • Google Acquires TxVia
    Google has acquired payments technology company TxVia to complement its electronic payments service -- Google Wallets. TxVia, a payments platform, supports about 100 million accounts. The company has a direct connection to major payment networks, which establishes a solid foundation for Google Wallet and its partners, according to Google.
  • Kimberly-Clark Talks Bed Wetting
    Kimberly-Clark's DryNites brand has a new online campaign that runs until spring next year via a partnership with community website iVillage. The point is to talk about bedwetting.
  • StumbleUpon Names Digitas Exec As Sales Head
    Content discovery site StumbleUpon has hired former Digitas executive Teal Newland as its first vice president of sales. In that capacity, she will oversee all of the company’s ad sales efforts for its paid discovery platform and report directly to CEO and co-founder Garrett Camp. Newland was most recently a vice president and group director of global brand content at Digitas, leading the practice for brands including American Express, Delta Airlines, Intel and Asus. Prior to Digitas, she was head of brand strategy for Disney Innovation, overseeing digital creative, social and media strategy across all Disney business lines. …
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