Mercedes-Benz on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One Place" that will break during the 2012 US Open, of which Mercedes-Benz is a presenting sponsor. There are also extensive digital and social media executions, per the automaker.

Fresh off its Olympics partnership with NBC, Shazam is teaming up with IBM to give U.S. Open viewers on TV the ability to access additional information through its popular audio-recognition app. People watching the tennis event on the weekends of Sept. 1-2 and Sept. 8-9 will be able to use the Shazam app to get real-time scores, player photo galleries and profile, a link to the U.S. Open app, and related content. Beyond that, when viewers see IBM's “Smarter Marketing” commercials, they can “Shazam” the spots to …

Living up to its name, publicly-traded Web content generator Demand Media this morning said it filed a "shelf registration statement' with the Securities & Exchange Commission to offer new securities that could raise upwards of $250 million. That would indeed be a lot of demand.

HP's social campaign for the launch of the new ultra-thing Spectre ultrabook was almost too successful -- when the cool sci-fi video went viral on social media, people assumed that it was the world's thinnest. Which it wasn't. So HP went back to the studio and produced a new video, showing the ports on the side of the Spectre... which obliquely let people know that it's probably not the world's thinnest.  And it turns out that was by design, according to Natalie Malaszenko, director of worldwide digital marketing and social media for HP, as the Spectre is intended to woo …

As expected, the Federal Communications Commission approved Verizon's plan to spectrum for $3.9 billion from four cable companies -- Comcast, Time Warner Cable, Bright House Networks and Cox Communications.

Amazon is expected to introduce new Kindle devices at a press event scheduled for September 6 in Santa Monica, Calif. While the company didn't provide details in media invitations sent out today, the betting in the blogosphere is that Amazon will unveil next-generation Kindle Fire tablets. Tech blog BGR reported in June Amazon was readying an updated 7-inch device as well as new 10-inch device. The latter would compete more directly with the category-dominating iPad. Whether, and how …

Facebook on Thursday announced the release of a revamped app for the iPhone and iPad, promising twice the speed of the previous version. With the app “rebuilt from the ground up,” Facebook says users can expect faster performance when launching it, scrolling through the news feed and opening photos. While the app looks much the same, it was built with Apple's native iOS developer tools rather than HTML5. Besides making it faster, the app now shows “likes” and comments in real time and offers updated design features such as a ripple effect when liking a …

Maxus, the youngest of GroupM's media agency networks, has named Lindsay Pattison to the new post of global Chief Strategy Officer. She had been CEO of the agency's UK operations in London and will retain that role while taking on her new global responsibilities.

Yahoo unveiled the 2012 version of its fantasy football game Wednesday with an eye toward play across multiple platforms. Now in its 15th year, Yahoo's fantasy football app for the first time will be across the iPad, iPhone and iPod touch. Users can also access the app via Yahoo Connected TV, Android phones and the Kindle Fire. Fans can now compete for money in Yahoo’s Pro Leagues, with payouts and cash prizes available up to $500. Other new features include trading and waiver options that let players instantly improve their teams on the go …

Hallmark Channel just unveiled a new tagline and brand image: "The Heart of TV."