Visual social network Pinterest broke into comScore’s ranking of the top 50 Web properties—at No. 50—with 25.3 million unique visitors in September. That represents more than 10-fold growth from a year ago when the site had a monthly audience of just 2 million. Pinterest’s rising popularity appeared to stall in the spring when its traffic was stuck at about 20 million from April to June. But jumped to 23 million in July and has continued steadily upward. Breaking into comScore top 50 should also give the company a new marketing tool—if it can stay in that exclusive club …

Angel Anderson, experience director at CP+B: we're no longer designing for one device, but for an ecosystem. She shared this view at OMMA Social Data LA, Wednesday, naming off Internet-connected cars, refrigerators, and other devices.

Facebook on Tuesday reported third-quarter revenue of $1.26 billion, up 32% from a year ago. It post an adjusted profit of 12 cents a share, the same as in the year-earlier period. Wall Street analysts on average had forecast revenue of $1.23 billion and a profit of 11 cents a share. Facebook’s revenue growth rate is on par with the second quarter.  With its stock trading at roughly half its $38-a-share IPO price, Facebook is under pressure to show it can ramp up ad sales, especially on mobile devices. In that vein, the company said it generated 14% of …

LinkedIn today announced the rollout of video ads through its self-serve platform—LinkedIn Ads—which will appear in standard 300 x 250 units across the professional network’s site. When a LinkedIn member is engaged and clicks on a video ad, the video will take over the entire 300x250 ad unit and play a 30-second video. After the video completes, users will still be able to click through to an advertiser’s landing page or visit their website, just like with current ads. “With LinkedIn Ads you can control your costs, pay per view or click, and stop your campaign at any time,” stated …

The Food and Drug Administration has confirmed that it is investigating reports that five people since 2009 may have died after consuming Monster Beverage Corp. drinks.

Yahoo on Monday reported financial results for the third quarter that topped analyst estimates in the first reporting period since CEO Marissa Mayer joined the company. Yahoo reported net revenue of $1.09 billion for the third quarter, up 2% from $1.07 billion in the year-earlier period. Profit rose 66% from a year ago to 35 cents a share. Wall Street analysts were expecting net revenue of $1.08 billion and net income of 25 cents per share. Including a one-time gain from the sale of its stake in China-based Alibaba, Yahoo’s earnings per share was $2.64. Gross revenue slipped 1% to …

New data from eMarketer indicates time spent on mobile devices is up even as the growth in time spent on the desktop Web slows. The research firm estimates the amount of time on mobile devices—excluding talk time—will grow 51.9% to an average 82 minutes per day, up from 54 minutes in 2011, and 34 minutes in 2010. At the same time, time spent online on desktop and laptop computers, Internet-connected TV and other non-mobile devices will increase just 3.6% to an average of 173 minutes per day (almost 3 hours), compared to 7.7% growth in 2011 to 167 minutes. …

Tremor Video has named Lauren Wiener president-global sales and marketing, a new position. She joins from Meredith Corporation, where she was senior vice president of Meredith Digital.

The 30-second spot for Microsoft’s forthcoming Surface tablet is the most effective tablet-only ad to air this year, according to TV and video analytics service Ace Metrix. The Surface ad, which debuted during “Dancing with the Stars” this week and features its own dance sequence, had a score of 674, edging out a pair of ads for the Samsung Galaxy Note that launched in September. "iPhoria is wearing off in the tablet market, and the introduction of the Surface has given Microsoft quite a few 'cool' points among consumers," said Peter Daboll, CEO of Ace Metrix.  "The new Surface ads …

Former Interpublic and Mediabrand digital wunderkind (he's the guy who brought the original Facebook startup investment to IPG), today launched the public beta of his own startup, Qnary, a "personal identity management platform that helps users shape how they're seen online." The goal, says Qnary's press representative, is to give users the ability to "see, shape and improve your online identity."