Yep, Captain Courageous, Ted Turner himself, was named the DPAA's first ever "Visionary Award" winner, but he didn't show up to accept it at the DPAA's Digital Media Summit in New York, even though he was only a few blocks away.

Rattling off the list of new members of the Digital Place-based Advertising Association, DPAA chief listed one that surprised me a little: McDonald's. Well, not just the Golden Arches, but the fast-food chain's new digital place-based media network, "Channel M."

That's what DPAA chief Sue Danaher implied during her opening remarks at the Digital Media Summit in New York. Recounting the classic dilemma confronting digital out-of-home vendors and media planners, she noted that the big problem is figuring out what silo ad budgets actually exist in, and how to get to them.

Digital Out-of-Home Media grew 11.8% during the first six months of 2012, according to estimates just announced by Digital Place-Based Advertising Association President-CEO Sue Danaher during her openign remarks at 5th annual Digital Media Summit in New York.

In its latest high-level hiring under CEO Marrisa Mayer, Yahoo on Monday named Henrique de Castro as its new chief operating officer. De Castro was most recently VP of Google’s worldwide partner business solutions group, responsible for ad platforms and service for the search giant’s publisher and commerce partners. Prior to joining Google, he spent two years at Dell Corp, managing sales and business development operations across Western Europe. His background also includes work as a consultant for McKinsey & Co. De Castro, won’t start at Yahoo until Jan. 22, 2013, was lured away from Google with a total …

The Federal Trade Commission said Monday that it will convene a privacy workshop to explore the risks and benefits of online data collection

The Mobile Marketing Association on Monday named its 2012 global board executive committee, expanding the size of the body from five to eight members and adding executives from Facebook, Pandora and Velti. The new executive committee elected by the MMA global board is: Chair: Cameron Clayton, President, Digital, The Weather Channel Vice Chair: Paul Palmieri, Co-Founder, President & CEO, Millennial Media Secretary: Jack Philbin, Co-Founder, President & CEO, Vibes Media Member at Large: Alex Moukas, CEO, Velti Member at Large: Joe Kennedy, CEO & President, Pandora Member at Large: Carolyn Everson, VP Global Marketing Solutions, Facebook Chair Emeritus: …

Last month, Facebook rolled out Custom Audience ads, allowing marketers to retarget existing customers on the site through contact information such as email addresses and phone numbers. In one of the early campaigns using custom audience targeting on Facebook, a large travel client generated $25 in room-booking revenue for every $1 spent on advertising, according to Facebook ad specialist AdParlor. The firm said the travel company used its existing email database of people who had previously stayed at one of their hotels to target them on Facebook. “This is further proof that Facebook can innovate with their advertising products …

Mobile marketing firm Velti on Friday released new data showing most iPhone users have quickly upgraded to the new iOS 6 operating system but a hardcore group of holdouts remain. So far, 11% of users are sticking with iOS 4, with Velti speculating the much-publicized problems with Apple Maps could account for some resistance to iOS 6. The findings also suggest people are trying out favorite apps on the recently released iPhone 5. New iPhone 5 and iOS 6 users spent 27% of their time on social networking apps, followed by games (22%) and entertainment and utility apps (13% …

It looks like baseball fever swept the nation on Thursday. MLB.com said it set a new one-day record yesterday, with 280 million page views across all online and mobile platforms as fans tuned in to follow four potential elimination games in the baseball playoffs: New York/Baltimore; Detroit/Oakland; Washington/St. Louis; and San Francisco/Cincinnati. The page view total marked a 23% jump over the prior record set on Oct. 3, the last day of the baseball season, with the races for the American League East and West titles going right down to the wire. Usage reached a high between about 4 p.m. …