Based on its acquisition of digital independent AKQA, WPP is now has the biggest digital advertising agency organization in the U.S., according to an update of estimates released this morning by RECMA.

Pinger, maker of the popular texting app Textfree, has expanded the ad options for its upgraded "Pinger" for free texting and calling. The new ad unit is a 300 x 250 banner that pops up after someone sends a text message. It remains in view until the user dismisses the ad, starts another text message, or goes to another screen. The company is still testing how frequently to display the new "medium banner' format. Across its apps for iOS and Android, Pinger says it has 25 million users and 10% reach of all U.S. teens and young adults. The ad-supported …

Hulu CEO Jason Kilar has "graciously decline to be considered" as a candidate for the Yahoo CEO post, a Hulu spokesperson said in a just-issued statement.

Facebook’s initial public offering heightened awareness that its mobile growth was outpacing its overall growth, to the tune of 500 million mobile users worldwide. Reflecting that shift toward device-based use, Facebook is updating reach of a brand’s page posts to include mobile data. Starting today, mobile distribution will count toward a page’s total reach, according to the Inside Facebook blog. Previously, the measurement of reach was limited to the desktop. “However, it seems Facebook will report reach as a combined total, rather than distinguishing between desktop and mobile,” according to the blog. Separately, the desktop news feed will no …

Apica, which offers a testing and performance-monitoring service for cloud and mobile applications, announced Monday raising $5 million. The third-round funding was led by SEB Venture Capital, and including prior investors Industrifonden, ALMI Invest, and KTH Chalmers Capital. The Silicon Valley firm said it will use the latest investment for product development, marketing, and expanding its server and testing capacity. Apica says its software suite allows clients to test apps for maximum use capacity, daily performance, improved load times and protect against peak loads. The company had previously raised about $6.3 million, including $2 million in July …