TiVo this morinng officially announced its acquistiton of single-source audience measurement researcher TRA. Terms of the deal, which was first reported Monday in MediaDailyNews, were not disclosed.

Omnicom Group reported a 2.1% gain in revenue for the second quarter to a little more than $3.5 billion with a 2.8% net income gain to $283 million. That was slightly better than the consensus estimate on Wall Street which was forecasting a 1.5% revenue gain for the group. Organic revenue growth for the period was up 5.1%. In the U.S., the holding company posted a 4.5% revenue gain to $1.86 billion. For the first half of the year, Omnicom posted total revenue of $6.87 billion, up 3.5%, with net income of 2.2% to to $487 million. First half domestic …

Yahoo on Monday named high-profile Google executive Marissa Mayer as its new CEO, starting Tuesday, when the embattled Internet giant reports its second-quarter earnings. Ross Levinsohn had served as interim since May following the ouster of Scott Thomson over inaccuracies about his academic background. Read the full release here.

www.ana.net/rebates

If content truly is king, then be prepared for Madison Avenue's brand-generated content to be held for a $3 billion ransom.

Michael DuPont has joined TV Guide Network as executive vice president-advertising sales from vice president-national advertising sales at NBC Universal Cable Entertainment's Oxygen Media.

That's right, MasterCard global digital marketing chief Mike Donnelly says, if you're a digital media vendor, "Seize the day." In other words, pitch away.

ANA chief Bob Liodice also used his opening remarks at the ANA's Digital and Social Media Conference to address the subject of agency trading desks, and implied that they are also rasing some important issues concerning "transparency" for marketers.

In a surprising development, ANA chief Bob Liodice utilized his opening remarks at the ANA's Digital and Social Media Conference this morning to warn - and rail against - the practice of "media rebates" and other incentives that are paid to agencies for buying media on behalf of their clients.

The Media Rating Council has emerged as the ad industry's central entity for coordinating and executing the main components of Madison Avenue's so-called 3MS initiative.