Macy’s is the latest retailer to go national with the shopkick mobile rewards system. One of shopkick’s launch partners two years ago, the department store is extending the program to all of its 800 stores starting today. Using the shopkick smartphone app, customers earn points, called “kicks,” by simply by walking into participating retail locations and by scanning select product bar codes. Points can be redeemed for gift cards, song downloads, movie tickets and other rewards. A new wrinkle with Macy’s shopkick rollout is that it won’t require each store to install a $100 transmitter that detects when a shopkick …

Adobe said Wednesday it rebranded the multichannel advertising optimization technology acquired from Efficient Frontier. The company named the search-social-display advertising platform Adobe AdLens, which it integrated into the Adobe Digital Marketing Suite. The integration aims to provide customers with improved ad optimization, forecasting, and simple deployment.

Capitol Records may soon learn the names of everyone who has used the start-up ReDigi to sell digital tracks, court records show.

For a promotion for its Recyle Rewards program, the utility commissioned local artists to turn 10 refrigerators into functional pieces of art for display on the Windy City's Magnificent Mile.

The new browser, called Nook For Web, is meant to give readers the ability to use the service from their PCs or Macs, with support for tablets, smartphones and other devices this fall.

Just a day after the surprise announcement of ex-Google executive Marissa Mayer as the new Yahoo CEO, the struggling company reported second quarter results that underscore the challenge she faces in reviving its growth. Yahoo posted net revenue of $1.08 billion in the quarter, flat with a year ago, and slightly below Wall Street analysts’ expectation of $1.1 billion. Net earnings of 27 cents per share, however, were up 47% from 18 cents a year ago, easily beating the consensus estimate of 23 cents a share. Among other highlights: -Display revenue ex-TAC was $473 million, a 1%  increase from …

Kimberly-Clark is launching the Poise Feminine Wellness line, a new line of consumer products designed for menopausal women. The new line represents the Poise brand's expansion into the feminine wellness category in the U.S. and Canada, following rollout in Latin America. The company says the Poise Feminine Wellness line comprises five products designed "to work naturally with a woman's body during menopause to provide comfort and help her feel feminine and confident throughout the day."

For the second time today, a pussycat took center stage at the Association of National Advertisers' Digital and Social Media Summit. Okay, so it was center screen, not actually on the screen, but the presence of "Talking Tom," the virtual, user-controled talking cat, only served to reinforce something consumers already know: felines rule the Web.

Jolie Hunt has been named Chief Marketing and Communications Officer of AOL, a new position overseeing internal and external communications; social media; corporate social responsibility and cause related initiatives; and corporate events. Hunt, who reports to AOL Chairman-CEO Tim Armstrong, joins from Thomson Reuters where she was senior vice president-global head of brand and public relations.

MasterCard Digital Chief Mike Donnelly kicked day two of the ANA's Digital and Social Media Summit off by showing a viral video of Pancake, the cute little black-and-white kitten play-fighting with a Doberman. I understand why Pancake's video is the rage on the viral video charts, but why is she the opener for Day Two of the ANA Summit?