Mobile ad exchange Nexage has added a pair of enhancements to its platform in the form of real-time reporting and analytics and one-click ad screening. The upgraded reporting tool allows advertisers and publishers to optimize their campaigns on the fly in response to performance. The new dashboard tracks key metrics like ads requested, ads served, eCPM, fill rate and click-through rate throughout the day. Publishers can use the data to change strategy on the sell-side, while DSPs and other buyers can adapt bidding strategy accordingly based on campaign results. Nexage also introduced a one-click ad screening tool, allowing publishers …

Hearst has tapped the head of its digital operations, Lincoln Millstein, as deputy group head of its newspaper group. Millstein, who has been senior vice president for digital media at Hearst, assumes the role of executive vice president-deputy group head of Hearst Newspapers, filling a position that has been vacant since March 2011, when Mark Aldam was promoted to president of Hearst Newspapers.

PC Magazine has launched an iPad app that will offer readers some 40 new articles, reviews and features each month free of advertising. The April issue is available for $3.99 and consumers can also choose two subscription options: monthly at $1.99 or annually at $19.99. Since ceasing print publication of PC Magazine in 2008, the title has rolled out digital editions for the Zinio personalized reader, the Nook, Kindle and Sony Reader. Publisher Ziff Davis says PC Magazine now has over 50,000 paid circulation in digital formats. With the release of the iPad app, it’s also redesigned the magazine’s …

Social media marketing firm Vitrue has added a new service that lets companies integrate Instagram photos into Facebook brand pages. An Instagram tab module in its Social Relationship Management (SRM) platform can be embedded in a page and automatically display selected photos that people can “like,” post comments on and share with friends. Vitrue recently added a similar feature for brining Pinterest content into Facebook pages. The move also comes a day after Facebook announced it will automatically display uploaded photos at the highest possible resolution and with a full-screen viewing option. Facebook promises photos will display as …

About 20% of the Web traffic for the first round of the NCAA basketball tournament came from smartphones and tablets, according to a new comScore study. The research looked at browser-based views in the sports category on March 15 and 16—when the tournament kicked off--across PC and mobile screens. On March 15, sports-related traffic jumped 79% compared to the average of the prior three Thursdays. The biggest gain was on tablets, at 94%, while smartphone activity was up 83%, and computer traffic increased 77%. Similar audience spikes across the three screens were seen on March 16. CBS this year …

Under a new deal announced today, Vevo will power music videos on Yahoo Music and the Yahoo Station site. Additional Yahoo sites will feature Vevo music videos in the coming months. Yahoo joins other major sites syndicating Vevo content including AOL, BET, Facebook, Last.fm, Univision, Viacom Media Networks, and YouTube. Vevo was the 19th most popular online property in February, with an audience of 59.3 million, according to comScore. Among video properties, it's ranked No. 3 behind Yahoo and Facebook.

CVS says it is pulling the plug on its 25-store Beauty 360 chain, reports Drugstore News. In hindsight, it probably wasn't the best timing: CVS introduced its Beauty 360 concept, a store focusing on upscale beauty products, back in November, 2008, offering products aimed at both men and women, and included professionals to offer hand massages and minifacials. And while they were located within CVS stores, customers were able to enter through a separate doorway. "There have been many aspects of the Beauty 360 concept that were positive," the Woonsocket, R.I.-based chain told DN in a statement. "In the past …

Well, if this was truly a Mad, Mad, Mad Men World, then that might be the case, according to an interesting analysis released by the social media analytics team at GraphEffect, which analyzed the Facebook "interest graphs" of fictional "Mad Men" characters to see what real, modern day agencies they would be working for "if they were alive today."

Gregory McCastle has joined Cablevision Systems as president of Cablevision Media Sales, replacing David Kline, who is leaving the company. He joins from AT&T, where he was senior vice president of AT&T Services Inc.

Twitter last month announced it would start testing Promoted Tweets and Promoted Accounts in the timelines, searches and suggested follows on its mobile apps. On Tuesday, the company said it would expand that effort by allowing advertisers to target campaigns specifically to iOS and Android users as well as those on other mobile devices, PCs, or laptops. Twitter will also begin letting brands target Promoted Tweets in the timelines of mobile users who share similar interests with their existing followers. “Mobile device targeting is great for brands who want to increase the prominence and reach of their message to …