Mobile advertising company InMobi on Tuesday announced the acquisition of Overlay Media, a U.K.-based startup focused on context aware mobile technology. The team of data scientists behind the company has developed a platform called the Context Engine designed to deliver personalized content to mobile users, according to the inMobi release. The technology can automatically detect different mobile device attributes and other data such as batter power and user location in order to deliver an application or to tailor how data is presented to users, according to a TechCrunch report. "We are excited to add amazing talent …

Facebook has added a feature that lets brands create new page posts directly from its self-serve ad tool. According to Inside Facebook, advertisers now have the option to create a new page post from the ad dashboard when selecting “promote page posts.” Before, users could only to choose have prior posts or its latest posts automatically promoted. With the change, brands can post a status or photo update to their page without having to leave the ad tool. Inside Facebook noted that many third-party ad tools have this feature, but it’s the first time Facebook has provided …

San Francisco-based Omnicom shop Goodby Silverstein & Partners is opening its first New York office. The Big Apple unit will be co-led by Executive Creative Director Christian Haas, who becomes a Partner, and Associate Partner Nancy Reyes, who becomes Managing Director. The NYC office will handle assignments from Google, YouTube and Comcast, to start.

Yahoo and CBS have teamed up to launch a combined version of Yahoo’s omg! celebrity gossip site and the network’s “Insider” entertainment news TV show. Starting Monday night, that show will be known as “omg! Insider,” featuring a new set and new talent including Yahoo’s Michael Yo and Kristen Aldridge. The omg! site on Yahoo has also gotten a facelift, with more video and breaking news, and an improved mobile version. The omg! Now section, hosted by Aldridge, has also been renamed “omg! Insider. In addition, Yahoo IntoNow app will sync with “omg! Insider” to offer users more in-depth …

Former Yahoo and Thrillist executive Adam Chandler has joined mobile ad network Jumptap as senior vice president for sales, overseeing brand sales and reporting to COO Frank Weishaupt. He will be based in Jumptap’s New York office. Chandler most recently served as executive-in-residence at venture capital firm Lerer Ventures. Previously, he spent eight years at Yahoo in various positions including leading the company U.S. Hispanic ad division, and managing Yahoo U.S. revenue and advertising display partnerships. Chandler has also served as chief revenue officer at Martini Media, and president and chief revenue officer at men’s lifestyle site Thrillist. Chandler …

The U.S. may be the world’s largest mobile ad market, but the U.K. is tops when it comes to the amount spent per mobile Web user, according to new data from eMarketer. A close second to the U.K. was Norway, at $35.71, followed by the U.S., at $31.50. Last month, eMarketer raised its estimate for U.S. mobile ad revenue in 2012 to $4 billion from $2.6 billion. The outlook for this year has mobile advertising in the U.S. rising 77% to $7.2 billion. Beyond mobile, the research firm Norway had the highest total media ad spending per person, …

Earlier today, I sent the below email to the Hulu team: In what is an understatement, this email has proven difficult for me to both write and send. I've decided to depart Hulu in Q1. I am currently working with the Board to ensure there is ample runway to manage this transition. Rich Tom will be doing the same, with roughly the same departure date. Rich and I have been fortunate to build and innovate alongside each other these past 5+ years and our plan is to do more of that on the road ahead. It is impossible to state …

The RTB marketplace for online video is forecast go grow at a compound average annual rate of 55.1% through 2016, according to TechNavio's just-released "Online Video Real-Time Bidding Spend in the U.S.: 2012-2016" report.

U.S. online holiday sales rose 14% to $42.3 billion from a year ago, according to new data from comScore, falling short of the firm’s projection of 16% e-commerce growth for the November-December period. After starting the season strong with sales up 16% during Black Friday and Cyber Monday, that rate slowed failed to top 12% in the first three weeks of December because of concerns about the economic implications of the fiscal cliff, according to comScore. “With Congress deadlocked throughout December, growth rates softened even further and never quite made up enough ground to reach our original …

Stepping up its social TV efforts, CBS has launched the CBS Connect app for the iPad. The free new app is a tablet extension of the “Connect” social media hub the network launched online last May, aggregating Facebook and Twitter conversations related to its programming across all dayparts. The app also offers second-screen content synced to CBS shows including CSI, Hawaii Five-O, and NCIS: Los Angeles, with more on the way. The network has previously created an app specifically for NCIS in connection with the series’ season 4 premiere. The second-screen programming from CBS includes episode-specific insights and anecdotes …