With the rollout of Facebook Home for Android devices last week, one of the assumptions is that it will at least attract the social network’s most avid users. But what if they don’t want Android phones to begin with? According to a Yankee Group survey of 15,000 consumers in March, only 37% of Facebook fans—people who rank its brand an eight or higher on a one-to-10 scale—intended to buy an Android phone. That compares with 43% of non-fans. Facebook fans prefer iOS devices, with almost half planning to buy an iPhone compared to 41% of non-fans. “Given that Apple isn’t …

It was probably only a matter of time, but someone -- the Hallmark Channel -- has unveiled plans for "The Kitten Bowl" It was inevitable for several reasons, not the least of course is the fact that people can't get enough of kittens. (Ever watch YouTube, check out BuzzFeed?) Another reason has been the success of Animal Planet's "Puppy Bowl" Super Bowl counterprogramming stunt. That said, I'm pretty sure Animal Planet already airs a kitten segment, so get ready for a cat fight. Meow!

In 2012, the most viral video -- "Kony 2012" -- was all about saving lives. This year, it's about shaking booties. Not sure what that says about our meme-based culture, but the folks at Visible Measures have just released an analysis showing that The Harlem Shake meme has "joined an elite group of viral videos, those that have surpassed 1 billion views! That's right, the meme that everyone loves to hate has generated a True Reach of more than 1.2 billion views. And it has done it faster than any other viral to date." Great. Specifically, VM says it took …

Mobile ad network Jumptap said Thursday that its U.S. monthly reach had grown 28% to 171 million since quietly launching a real-time bidding (RTB) platform last fall.Globally, it reaches 269 million mobile users a month The company noted that the RTB system already handles more than half of Jumptap’s total ad requests and has increased its total ad requests to more than two billion per day. The platform ties directly into partner exchanges from Burstly, Mobclix, MoPub, Nexage and Smaato, among others, to source inventory in real-time. Jumptap CEO George Bell said last fall the company is considering an initial …

App advertising and analytics firm Flurry on Wednesday said it will extend its analytics solution to mobile Web sites. "Flurry is focused on helping its customers measure consumer behavior across different platforms to provide a more 360 degree view,” said Brad Jones, head of product management for Flurry Analytics, in a statement. “By extending its native app solution to mobile web, Flurry is helping companies better manage their entire mobile portfolio.” The company for now is holding off extending its ad services to mobile sites until publishers have a better understanding of the differences in user behavior …

Tealium said Wednesday it has secured an additional $15.6 million in Series C funding for a total of $27 million to date. The company also said it increased sales and bookings by 185% in Q1 2013, compared with the year-ago quarter, and a 245% increase in non-GAAP revenue during that same period. The latest round led by Silicon Valley-based Tenaya Capital will fund expansion of product development, customer operations and go-to-market resources. Battery Ventures, which lead Tealium's $10.5 million Series B round, and Presidio Ventures, the venture capital arm of Sumitomo, also participated..

Nielsen continues its campaign to make its online campaign ratings the currency of online media buys, unveiling a push this morning to take the service global, with initial expansions from the U.S. and the U.K. into four new major international markets: Australia, Canada, Germany and Italy. Nielsen asserts that NOCR is "quickly emerging as the standard for online campaign measurement," though rival comScore has a comparable product that is also broadly used. One of Nielsen's aces in the hole is the fact that its panel includes a humongous source of online user behavior: Facebook. "These six markets represent the majority …

The software automation space continues to grow. Marketo announced plans to file a $75 million initial public offering (IPO) to build out its marketing software platform. The company raised $108 million in total, the latest round about $50 million led by Battery Ventures. Marketo will trade under the ticker "MKTO" on the Nasdaq. Goldman, Sachs & Co. and Credit Suisse are listed as leads for the offering. In a U.S. Securities and Exchange Commissions filing, the company reports generating revenue of $14 million, $32.4 million and $58.4 million in 2010, 2011 and 2012, respectively, representing year-over-year increases of 131% and …

Paul DeBraccio has joined Sonobi, and SSP (sales side platform), as vice president-national sales, and Dennis Martin has joined as vice president-global sales and business development. DeBraccio most recently was director of ad sales media solutions at Expedia. Martin was vice president-sales operations at Highwinds.

Online radio services such as Pandora are gaining ground among younger users, according to new data from NPD Group. Subscription-based and free streaming music services drew nearly a quarter (23%) of average weekly music listening time among listeners between 13 and 35 in the fourth quarter, up from 17% a year ago. That’s nearly the same as the share listening to AM/FM radio, which fell two percentage points to 24%. Among people 36 and over, AM/FM radio dominated with a 41% share. “Driven by mobility and connectivity, music-streaming services are rapidly growing their share of the music listening experience for …