That's right, CBS' in-house promo for "Person Of Interest" attracted the biggest audience during CBS' coverage of the Super Bowl Sunday night, according to WPP's Kantar Media Audiences unit. The promo, one of 42 CBS aired for a variety of programming during its black-out-delayed and elongated coverage, edged out a paying advertiser -- Samsung's "Next Big Thing" spot, which was the second highest-rated unit, according to Kantar.

Interpublic Group of Companies has implemented a major management shakeup of its Mediabrands operation, officials confirm. Out are both Nick Pahade, North American president of Initiative and Yin Roon Rani, who holds the same title at UM. UM Global CEO Jacki Kelley and Initiative global CEO Jim Hytner are shifting to Mediabrands roles. The company has hired former Microsoft chief creative officer Gayle Troberman to a senior marketing position. Kelley is taking on the role of North America CEO at Mediabrands and president of global clients. She'll oversee operating units across Mediabrands agencies, including Initiative, BPN and UM as well …

Norwegian Cruise Line is the latest brand to sponsor free Wi-Fi hotspots in New York City through a new deal with Boingo Wireless. Under the agreement, Norwegian will sponsor Wi-Fi access at JFK, LaGuardia and Newark Liberty International airports as well as select subway stations in February. The effort is part of the company’s ad campaign for its newest ship, the 4000-passenge Norwegian Breakaway, which arrives in New York in May and will be the largest cruise ship ever to make the city its home port year-round. Prior Boingo Wi-Fi sponsors in New York have included technology advertisers such …

After launching its cross-platform measurement service in October, comScore today said it has expanded the sample sizes for audience tracking across devices. It now includes more than a million smartphone users, 400,000 tablet owners, and 150,000 households with connected devices such as game consoles and smart TVs. According to a comScore release, the enhanced Media Metrix Multi-Platform service offers accurate measurement of audience overlap across devices, improved geographic reporting and campaign delivery by local market, and detailed reporting within each media type. Data issued by comScore in October showed the new combined reported across the Web, mobile Web …

Fresh off unveiling its latest handsets last week and corporate rebranding, BlackBerry kept the publicity rolling with a Super Bowl ad promoting its new Z10 smartphone. Rather than use precious airtime to highlight product features, the company turned to humor and whimsical visual effects to capture attention. The commercial shows a BlackBerry Z10 user walking down the street, alternately bursting into flame, growing elephant feet, explode in a cloud of rainbow smoke, and using the device to transform an out-of-control tanker truck into thousands (millions?) of harmless rubber duckies. Cue voice over: “In 30 seconds, it’s quicker to show you …

Jane Reiss has joined WPP's Grey New York as executive vice president and CMO. She joins from NYC & Company, the marketing, tourism and partnership organization of the City of New York, where she served as its first-ever executive vice president and CMO.

Peter Horan, former CEO of About.com, has joined question-and-answer site Answers as COO.

ICM Registry, which operates the .XXX top-level domain, today announced selling “Mobile.XXX” to Germany-based SexGoesMobile (SGM) for $160,000. The companies said it would be the first site “dedicated to providing the first all encompassing, .XXX destination for mobile devices” including live cameras, video and dating in 10 languages, among other adult-oriented material. Of the last five million visits to ICM Search.xxx site (the self-described “search engine for porn”), 18% were from mobile devices and “mobile” is proving to be an increasingly popular search term, the company noted. “The growth in consuming online adult entertainment from mobile devices has been extraordinary, …

Apps will increasingly be built with a hybrid of Web-based and native programming languages as companies seek to support a range of devices and platforms among workers, according to a new Gartner report. With the BYOD (bring your own device) trend gaining momentum, enterprises will design apps to be more flexible by combining the portability of HTML5 Web apps within a native “container” that eases access to native device features like notifications, mapping and a camera. "Our advice would be to assume the enterprise will have to manage a large and diverse set of mobile applications that will span …

CBS ran three commercial breaks during the roughly 35-minute power outage that brought the Super Bowl game to a hault Sunday night, according to official estimates from WPP's Kantar Media Research unit..Two of the breaks contained ads from paying Super Bowl sponsors.