- Real-Time Daily - Thursday, Feb. 20, 2014
- The Perfectly Targeted Ad Should Actually Be Imperfect
- AdRoll Steps Up Mobile Game, Now Supports Cross-Device Retargeting
- Viewability Isn't Enough - Relevant-Time Marketing, Native Placement And User Allure Are The Key
- Rubicon Project Opens Office, Data Hub In Tokyo
- The Stage Is Set For Data-Driven Content Marketing
- MediaMath Strikes Deal With Sonobi To Add 'Premium' Inventory
- The Time For Transparency In Display Is Now
- Mobile RTB Platform Opens Office In New York
- Ayzenberg Taps Buckley As VP Of Brand Integration
- Poptip Joins Instagram Gold Rush
- OpenX Names Ex-Hulu Exec Fuelling CFO
- Ad Tech Members Form Council To Combat 'Impression Fraud'
- Real-Time Daily - Wednesday, Feb. 19, 2014
- Consumers Aren't The Only Ones Constantly Being Reached
- Shopzilla Acquires Connexity To Strengthen Audience-Buying Division
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga Deals
- MediaCrossing, Lotame Partner For Next Phase In Media Buying
- Webtrends Names Davis CEO
- PUMA; DigitasLBi
- Jelli Names Schoppmann VP Of Ad Sales
- Adbrain Beta Launches Programmatic Audience Buying Platform For Mobile
- Foodler Hires Kayak Mobile Apps Developer
- Vending Machines Go Digital, Mobile Payments Included
- Real-Time Daily - Tuesday, Feb. 18, 2014
- Programmatic Sophistication: OpenX's Cadogan Explains Rapidly Evolving RTB Landscape
- MediaCrossing, Lotame Partner For Next Phase In Media Buying
- There's An Algorithm For That
- Tapping the Smartphone for Interactive Window Shopping
- New Tech Rewards Viewers For Engaging With Pre-Roll Ads
- Ogilvy Signs On To Test Madison Avenue's New ':30,' Captures 5,500 Bits Of Data About You
- Users Get New Opt-Out Site For Location Tracking
- TapSense Revenue Up 300% In January
- The Definition Of An Ad Impression
- Real-Time Daily - Monday, Feb. 17, 2014
- Honda And Smart Sing Love Songs For V-Day
- Starbucks Turned Me Down, So Dunkin' Won My Data
- How Stock Image Providers Can Provide Predictive Ad Targeting, Improve Search For Marketers
- Google Spent $1B-Plus In Clean Energy
- NEW! NBA Launches Online Ads That Change Apparel Based On Real-Time Weather Reports
- Why You Now Know More Than Your Airline Does
- Reading the iBeacon's Signal: Brick and Mortar Gets A Data Layer
- MassChallenge CEO: Your Idea Will Sound Crazy If It Has Any Merit
- Always-On Lexus 'Reads' Photos In Swimsuit Issue
- Digital Sector Needs Better Definition
- Real-Time Daily - Friday, Feb. 14, 2014
- 'Always' Approaches Half: 48% Now Connected All The Time
- Magna Adds 'High Definition' To The Buying Process
- Google's Embrace Of Non-Google Metrics Major Step For Digital Ads
- Facebook Fights Pinterest For Brand Valentines
- The Future Of Native
- 1-800-Flowers And Shutterfly Find Revenue In AdWords Mobile Cross-Channel Conversions
- Just How Much Do Millennials Drive the Online Engine?
- Blue Diamond Runs Multimedia Olympics Campaign
- Mobile Video To Grow 14 Times By 2018
- Guardian Labs Launches, Unilever Is First Client
- Forget Facebook Likes: It's Time To Return To Fans
- MEC Taps Pasqua As Mobile Head
- Heartthrobs Who Hate Social Media
- Real-Time Daily - Thursday, Feb. 13, 2014
- Real-Time With Crossmedia's Albrecht On Transparency: The Morality Behind It And Its Impact On Agencies
- Online Video Ads Still Dominate Videology Platform
- Brightcove Ad Tech To Support Chromecast Apps
- The Trouble With Legacy Attribution In An RTB World
- Bidtellect Bakes Automated Ads Into Native Advertising
- Silverpop Takes Digital On The Road
- The Super Bowl Conundrum Of Tying TV Ads To The Web
- Cadreon Ad Ops Chief Murugiah Joins ShareThis
- MassChallenge 2014 Kicks Off In New Digs; London Program to Debut in 2015
- Council for Research Study Calls for Measurement Improvement Across Platforms
- Twitter Tests New Interface To Catch Popular Tastes
- Mobile Shoppers to Face More Interactive Screens in Stores
- Connected Devices To Surpass 6 Billion
- So Six Seconds Is The Secret, Huh?
- Real-Time Daily - Wednesday, Feb. 12, 2014
- A6 Acquires Trading Desk ReachLogic
- Exchanges Are Cost-Efficient, But At What Cost?
- Clypd Adds Ad-ID Coding Into Programmatic TV Platform
- Innovid, DoubleVerify Partner To Bring Ad-Blocking Tech To Video Ad Server
- Tapad Appoints Ex-Turn Exec Clark As SVP Of Sales
- Kroger Buys You Technology For Digital Coupons
- TripleLift Unveils 'Native Ad Exchange'
- Boston College-Spawned Jebbit Grows By Linking Marketing With Learning
- Hearst Magazines Sees Huge Opportunity In RTB
- Why You Need To Care About Video Viewability
- Real-Time Daily - Tuesday, Feb. 11, 2014
- Google, AOL Assuming Leadership Roles In Ad Tech
- Interpublic Report: It's Time To Shift From Nielsen Ratings To 'Impressions-Based' Trading
- comScore Gets Firmer GRP On Google, Solidifies Position As Online Currency
- PubMatic Hires New CMO, Bolsters Partnership With Advance Digital
- DoubleVerify Acquires Fraud Prevention Tech From RealTargeting
- Location-Targeting Ad Firm PlaceIQ Raises $15 Million, Teams With VivaKi
- MediaMath Opens Office In Singapore
- Skinected Rebrands As 'ReactX'
- HLN Rebrands, Skews To Younger Demos
- HTC, Aerva Turn Times Square Into Social Platform
- PubMatic Eyeing $1 Billion IPO
- Programmatic Can Be More Premium Than Direct For Luxury Marketers
- Brands Aren't People: Their Customers Are
- Real-Time Daily - Monday, Feb. 10, 2014
- Hey IAB, Try Measuring Me For These: Anger, Disappointment, Frustration
- iSocket Raises $5 Million In Round Led By Time Warner
- The Mobile Bowl...Or, The Last Super Bowl Post I Am Writing...No, Really This Time
- Holiday Ad Spend Via Mobile RTB Led By Branding
- The Data You're Not Using
- Tracking Data Boosts CPMs On Ad Exchanges
- Media Inflation Is 'The Big One'
- IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-Platform
- Real-Time Daily - Friday, Feb. 7, 2014
- Financial Services Spend Big For Online Video Following Super Bowl, CPGs Stay The Course
- AOL's Best Year In A Decade Fueled By Programmatic
- Ad Tech's Internatn'l Expansion: The Good, Bad & Ugly
- Vungle Raises Another $17 Million, Launches Mobile Video Ad Exchange
- How Can Humans Co-Exist With Data?
- Exchange Lab Taps Former BBC, Microsoft Exec As Chairman
- DataXu Names Dan Demmer To Board
- OpenX's Fairchild Joins Cognitive Networks Board Of Directors
- PubMatic Raises $13 Million
