Real-Time Daily Editions for 2014
Real-Time Daily - Thursday, Feb. 6, 2014
Rubicon Prospect
Is Your Company Using The OODA Loop?
Scientific American Reinvents Itself: Makes 168 Years Available Digitally, On-Demand
NBC Taps IDS For Real-Time Results During Sochi Olympic Games
Mobile RTB In 2014: Thoughts From Vivaki, Xaxis Execs
Specific Media Guarantees In-View Ads With New Programmatic Offering
Fusion92 Licenses Sony Service For High-Tech Ad Programs
Komli Media Launches Remarketing Platform
Real-Time Daily - Wednesday, Feb. 5, 2014
Mobile RTB's 'Right Time' Is Between 7 And 10 PM
Rubicon Files For $100 Million IPO
Mobile RTB Global Spend Up 466% In 2013, With U.S. Portion Two-Thirds In Q4
DG's Tech Businesses Renamed Sizmek Following Sale Of TV Ops
Airpush, OpenX Launch Private Mobile Ad Exchange
LoopIt To Merge With Ad Tech Firm Nanigans
We All Owe Federated Media Debt Of Gratitude
Innovative Video Formats Open Doors To New T/V (Television/Video) Ad Model
Real-Time Daily - Tuesday, Feb. 4, 2014
Expensive Tech Sedates Consolidation
Xaxis Stays Aggressive, Acquires Bannerconnect
Grapeshot Expands Tech Offering, Targets Emerging RTB Markets
Mocean Mobile Enhances RTB With Yahoo Ad Exchange
Audience Targeter Granted Patent Matching 1st-Party Data To TV Set-Tops
Experian Connects Responses To Online Ads Across Media
App Analytics Firm Localytics Raises $17 Million
Videology; Theresa Fenner
Asia-Pacific Consumers To Spend More Online Than North American In 2014
Native RTB Taking 'Flite' With Premium Content
Eat At Joe's: Targeting The Last Hungry Mile
Real-Time Daily - Monday, Feb. 3, 2014
Buffalo Wild Wings Super Bowl Tweet Already Has Twice As Many Retweets As Oreo's 'Blackout' Tweet
Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
It's official: real time, now dead.
Ad Tech Companies Are Bad Marketers
Priceline's Parody Bowl
Multiscreen Buying And Measurement To Drive Programmatic Video In 2014
Mobile App Developers Aiding NSA Snooping
Real-Time Daily - Friday, Jan. 31, 2014
That Awkward Moment When FBX Scrambled Two RTB Companies In One Ad
Demand For Online Video Ads Increases Threefold Following Super Bowl
Inneractive Closes $6M Series C Round
Long Live The #SuperBowl
Precision Health Media Rebrands, Offers Tech To Other Verticals
Where Does Personalization End And Discrimination Begin?
Memo To Marissa Mayer
Social Media Ad Firm Moontoast Raises $4.5 Million
Replace Real-Time With Right-Time!
Click Fraud Costs Marketers $11B, IAB Issues Key Report
Macroeconomics And The Digital Space
Real-Time Daily - Thursday, Jan. 30, 2014
Run! It's The Sales Team Armageddon! Oh, Wait, It's Only Over There? Never Mind!
Jelli Launches 'Programmatic Direct' Platform For Radio Stations, Networks
Ad Tech Progress Requires Drastic Shift In Agency Priorities
Exchanges Kicking Fraud To The Curb, Still Lag Behind In Viewability
5 Things Super Bowl Advertisers Should Be Doing But Aren't
Forever 21 Tackles Mobile Programmatically
Abundant Venture Partners Launches Ardent IO
Demand Media Shifts Focus To Programmatic, Eliminates Direct Sales Team
Santa Claus, The Tooth Fairy, & 100% Sellout
Real-Time Daily - Wednesday, Jan. 29, 2014
Federated Media Goes Full Programmatic And Declares Itself 'Sovrn' - Real-Time With New CEO Knapp
Publicis Groupe's VivaKi Taps Beringer To Run Its AOD Unit
Behavior Analysis Triggering Increase In Paid-Search Clicks
RTB House Expands To UK, Ireland
IAB Explores Alternatives To Cookies
Federated Media Sells Content Marketing Division To LIN, Rebrands Programmatic Arm
The Best Biggest Strategies, Per Google
RTM: Preparing to Be Spontaneous
Is There Room For 'Premium Mobile Video' In Programmatic?
Search Remarketing: What You Need To Know
Real-Time Daily - Tuesday, Jan. 28, 2014
App-adaisical No More: Which Screen Is The 'First' One Again?
Programmatic Accounted For Nearly Half Of SpotXchange's Revenue In 2013
Motility Ads Luring App Developers To The Big Screen
Fox, Bing Team For State-Of-The-Union Reactions
Admedo Launches Self-Serve Ad Platform
LiveRail Adds Peter Naylor To Board Of Directors
Thought Catalog Reveals How Indie Publishers Are Taking Advantage Of RTB
Real-Time Daily - Monday, Jan. 27, 2014
The Super Social Bowl
Software Is Eating Marketing -- And Your Job
Horizon Turns New Page In Programmatic, Guarantees Ad Is In-View Before Bid Is Made
Viewable Ads
Natalie Mazer Joins AudienceScience, Places Bet On Hands-On Advertisers
Encrypted Search: How Search Marketers Need To Rethink Metrics
Now Hear This: Provenir Launches New Listening Platform
Mobilizing A People's Army Of Data Feeds
Google Scoops Up Artificial Intelligence Firm DeepMind
Google's Future In Lights, Camera, Brand Publishing
Real-Time Daily - Friday, Jan. 24, 2014
I Am Not A Geek, But I Play One When Querying Google
TubeMogul Adds Viewability Reporting For Online Video Ads
Who's Minding The Store?
MediaMath Unveils Certification Program For Programmatic Buyers
Ignoring Fraud Puts Your Reputation And Revenue At Risk
Unmetric Adds Competitive Tracking Of Social-Media Campaigns
Super Bowl Ads All Programmatic By 2020?
Sorrell: 'Opt-out' Is No Longer An Acceptable Data Strategy
Former Agency Buyer: 'We Don't Trust 95% Of The Sales Reps Out There'
2014 Ad Tech Memes
The Basic Questions To Ask About 'Programmatic'
« Previous Entries
Next Entries »