Real-Time Daily Editions for June 2016
- Real-Time Daily - Thursday, June 16, 2016
- As More Companies Make Programmatic Inventory Available, CPMs Are Rising
- Adform Adds Two Former Rubicon Project Execs To Expand Global Reach
- AOL Promotes Tim Mahlman To President, AOL Platforms
- Forecasters Dramatically Upgrade Ad Outlook: One Cites Higher Allocation, 'Creative Destruction'
- Taykey Folds Programmatic Solution Into Trend Advertising Product
- IBM Finally Reveals Why It Bought The Weather Company
- Facebook Is Building A Global Brand Partner Team For Atlas
- Three Begins Mobile Ad-Blocking Trial
- Looking For Innovation? Buy It.
- Real-Time Daily - Wednesday, June 15, 2016
- Outbrain Wants To Help Marketers Put Content To Work Across The Entire Funnel
- 4 Sound Solutions To Rich-Media Programmatic's Top Challenges
- Taboola Partners With AppNexus To Integrate Real-Time Bidding On Native Advertising
- The Next Wave of Big Data: Deep Intelligence
- Criteo Says Rival SteelHouse Ran A 'Counterfeit Click Fraud Scheme'
- Out-Of-Home Agency Posterscope USA Focuses On Real-Time Planning, Creative
- Adsquare Expands Global Portfolio, Collaborates With The Trade Desk
- AccentHealth Acquires PageScience, A Programmatic Health Platform
- Impact Radius Acquires Forensiq, Offers System With Built-In Fraud Detection
- Real-Time Daily - Tuesday, June 14, 2016
- Research Finds Streaming Media Players Have Highest Growth
- GumGum Launches In-Content Video Ad Format
- DataXu Names TV Veteran Tore Tellefsen To Head Up TV Solutions Team
- Centro Expands On-Demand Service Relationships With Large Agencies
- Transparent Media Partners Offers Free Programmatic Media Assessment To Marketers
- Sequence Is King: ARF Focuses On Right Message, At Right Time, On Right Medium
- Germany's Programmatic Ad Spending To Jump 45% In 2016
- LinkedIn's Economic Graph To Include Microsoft Data
- Buy Programmatic, Because You Can Make More
- GroupM's Norman Takes ANA To Task: Cites Omissions, Inaccuracies In Transparency Report
- Real-Time Daily - Monday, June 13, 2016
- Study Finds Existing Viewability Metrics Limited
- Mobile Carriers Shouldn't Get Into The Ad-Blocking Business
- The Rise Of The Anti-Ad Blockers
- Shift of Real-Time Bidding Ads To Mobile Web Will Drive U.S. RTB Market Till 2020
- Bypassing Hurdles To Bring Programmatic To SMB Advertisers
- B2B Marketers Get More Comfortable with Programmatic
- What Marketers Need To Know About Header Bidding
- 'High-Indexing' -- It's The New Programmatic
- Juggling Moving Targets
- Addressable/Programmatic TV Deals: Lacking Traditional TV Data Points?
- Real-Time Daily - Friday, June 10, 2016
- It Was A Banner Week For Canadian PTV Deals
- A World Of Walled Gardens: The Demise of Facebook Exchange
- Modi Media Tackles Next-Generation TV Buying, Addressable And PTV
- Programmatic TV: Doesn't Work Perfectly, But Close Enough
- Google Analytics Begins Breaking Out IOS Traffic By Model
- Addressable TV: Though Still Young, Efficiencies Available
- 4C University Helps Marketers Master Planning, Buying, Metrics Across TV And Social Media
- 'High-Indexing,' It's The New Programmatic
- Cedato Rolls Out Open Video API For Customizable Native Video Experiences
- OTT May Be At 5%, But Don't Expect Any Immediate Solutions
- Interpublic And Omnicom Join TAG's Anti-Piracy Initiative
- IAB Reports Record-Setting Q1 Revenue Of Nearly $16 Billion
- Real-Time Daily - Thursday, June 9, 2016
- Less-Interruptive Ad Formats May Lead To Less Ad Blocking
- AppNexus Expands Global Partnership With Microsoft To Include Video Advertising
- Fraudulence, Viewability Higher In Programmatic Digital Display Ads In France
- Time Inc. Builds On Video Momentum With Wochit Partnership
- Real-Time Optimization: Major Disrupter In Advertising World
- AOL Partners With Rogers Media To Form Programmatic TV Marketplace In Canada
- The Death Of A Thousand Cuts
- Media Transparency: For Every Inaction, There Is A Reaction
- Cindy Gallop Says Agencies Can Make A 'Goddam Sh*t Ton of Money' If They Hire Women
- Real-Time Daily - Wednesday, June 8, 2016
- Viewability Is More Of A 'Commercial Discussion,' Says GroupM's Joe Barone
- Marketers Need To Lose Their Fear Of Programmatic
- Rubicon Project Teams With Global Publishers To Offer Advertisers Greater Access To Summer Olympics Fans
- Google Is Bringing New Ad Types To AMP, Including Annoying Flying Carpet Ads
- Survey Finds 90% Of People Skip Pre-Roll Video Ads
- Survey Shows Decline In Brands' Desire To Go 'In-House'
- Two-Thirds of SMBs Invest In Automation To Help Nurture Leads
- CPMs? Cost-Per-View Is Future Of Branded Content Pricing
- Custom Audiences Drive Custom Approaches
- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
- ANA Transparency Report Released: Negative For Agency Holding Companies
- Real-Time Daily - Tuesday, June 7, 2016
- Everyone Wants Multitouch Attribution. Now What?
- Unruly Partners With AppNexus To Bring Together Buyers And Sellers Of Viewable Outstream Video Inventory
- Publicis CEO Calls ANA's Pending Report 'Unfair'
- Hitting Your Goals Isn't Good Enough In Programmatic
- ANA Finds Agency Media Kickbacks 'Pervasive,' High-Level Execs Signed Off
- The State Of The Ad Biz: A Mess Of Our Own Making
- Transparency 4.0
- MRC Grants Sizmek Accreditation for Video Viewability
- Associated Press Rolls Out Native Advertising Network, Taps Nativo
- 'Just-in-Time,' Vs. Mass Marketing, Delivers Higher Marketing ROI
- Tremor Video Adds Advanced Creative Review To Seller Platform
- Real-Time Daily - Friday, June 3, 2016
- How To Use Data To Create Compelling Content
- B2B Firms Turn To Marketing Tech To Lure Customers
- Twitter Offers New Automation Tools For Premium Pre-Roll
- Facebook Sunsets Notify, Real-Time News App
- Probe Said To Find Rebates Lurking Behind U.S. Ad Deals
- Has Programmatic Gone Too Far? How Buyers Shifted Focus From Quantity To Quality
- The Weather Company Creates Watson Ads That Interact With Consumers
- Lookalike Targeting Is Not Prospecting
- Fixing The Pricing Problem Behind Private Exchanges
- Real-Time Daily - Thursday, June 2, 2016
- World Federation Of Advertising Calls For Industry Action On Mobile Ad Blocking
- Oracle And Edmunds.com Launch Exclusive Data Relationship
- Mary Meeker's Sobering Report On Internet Use Slowdown
- TAG Hosts First Malware Summit, Facilitates Dialogue With FBI, DOJ & Others
- Programmatic Display Ads In Germany Prone To Fraud
- Google Launches DoubleClick Certified Marketing Partner Program
- Naming Names: Anatomy Of An Ad Fraud
- Fixing The Pricing Problem Behind Private Exchanges
