Real-Time Daily Editions for September 2016
Real-Time Daily - Friday, Sept. 30, 2016
Data Integration Is Key For Getting The Most From Programmatic, Yahoo Says
Varick Media Management Partners With Drawbridge On Cross-Device Platform
ANA Slams Facebook For Lack Of 'Transparency,' Calls For Audit
New Facebook Ad Campaign Will Urge Consumer To Stream Live Video
Turn, Verizon Battle Users Over 'Supercookies'
Facebook Moves Atlas Into Its Measurement Division
Cox Launches Sales-Side Platform, Enables Agencies To Buy Local TV Programmatically
Advertisers Must Learn How To Use Data
Facebook's Video Debacle Raises Serious Questions
Are Igloos The New Walled Gardens?
Real-Time Daily - Thursday, Sept. 29, 2016
News Corp. Injects Cash Into AppNexus As IPO Drumbeat Grows Louder
New Formats, Standards Straining Bounds Of Cloud Infrastructure
Programmatic: Data, Consolidation, Direct Deals Are Trends
How Ad Fraud Messes Up Measurement
Achieving Scale, Improving Efficiency Factors In LinkedIn's Segue To Programmatic
Are Your Targeting Objectives Sabotaging Your Business Objectives?
Big Media Embrace Programmatic @TrustX
Real-Time Daily - Wednesday, Sept. 28, 2016
Programmatic's Promise And Potential
Visa, Oracle Introduce New Tools To Boost Digital Ad Performance
Attribution Pros: Modeling Is For The Birds
IAB Launches New Certification Program For Buyers, Planners
Programmatic Learnings: Determining Value Everywhere
Tapad Launches Cross-Device Optimization Metric
Anheuser-Busch Exec Dishes On Dream DMP
Knotch Launches Integrated Intelligence Suite For Brand Marketers
AppNexus Announces Availability Of LinkedIn Display Inventory
OMMA Programmatic: A Q4 Temperature Check On Quality, Price, And Availability
AB InBev Notes Problems Measuring Mobile In-App Ads
EY's Bass Advises Industry To Embrace New Standard, Metrics, Technology
Real-Time Daily - Tuesday, Sept. 27, 2016
Forecast: By 2017, 75% Of All Programmatic Display Ads Will be Mobile
Programmatic's Evolution: Where Are We Now, Where Are We Going?
IBM Watson: Talking To An Ad
Tremor Video Names Jennifer Catto Chief Marketing Officer
AppLovin Will Be Acquired By A Chinese Investor For $1.42B
Microsoft Ignite: How Algorithms, The Cloud, IoT And Data Are Changing Cloud Computing
Deterministic Data: Powerful Tool For Predicting User Behavior
Real-Time Daily - Monday, Sept. 26, 2016
It's Fall -- And, Like Clockwork, Advertising Week Begins
IAB Releases New Ad Unit Portfolio For Public Comment
Pushback On AppFlyer's DeviceRank: Privacy, Accuracy Questions Arise
VideoAmp Ensures At Least 80% Viewability Rates
Agencies Want Increased Transparency For Ad Metrics
Pandora Names Nick Bartle Chief Marketing Officer
Digital Marketing Trade Body Announces Online Ad Marketplace
Forrester Analyst: Don't Call It 'Programmatic' TV
Real-Time Daily - Friday, Sept. 23, 2016
Ad-Tech Execs Weigh In On The Trade Desk's IPO
Market For Big-Data Management Tools Expected To Grow By Double Digits
RTB House Expands In The Middle East And Africa
Apple Acquires Machine Learning Company Tuplejump
Instagram More Than Doubles Its Advertiser Base In Six Months
Percent Of TV Channels Viewed Drops To Single Digits, Nielsen Attributes Digital Choices
Yahoo Data Breach Exposed Data From 500 Million Users
Programmatic Video Moves The Needle For Travel
Use Of Mid-Roll Ads Rises
Real-Time Daily - Thursday, Sept. 22, 2016
Weather Company's Working On Programmatic Integrations With IBM Watson
On Opening Day, The Trade Desk's Stock Closes At $30.10 Per Share
IAS Secures More Accreditations From Media Rating Council
AppsFlyer Releases DeviceRank To Address $100 Million Cost Of App Fraud In 2016
Neustar Launches Marketing Attribution Analytics Via Facebook Partnership
Factual Launches Observation Graph And The Next Generation Of Geopulse Audience
Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting
Time Emerging As Industry Metric: Big Question Is How Long It Will Take
The Trade Desk's Jeff Green On The Company's IPO
Taking Programmatic In-House? What to Consider First
How Cross-Device Identity Matching Works
4 Questions To Ask Your Media Partner When Building A Distributed Campaign
Real-Time Daily - Wednesday, Sept. 21, 2016
The Trade Desk Raised Its Target Price Range Pre-IPO
Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
Study: Video Reaches Tipping Point, 51% Of Views Now On Mobile
TubeMogul Revamps Display Offering Via Partnerships And New Algorithms
WideOrbit Launches Radio Interchange: Automates Network And Barter Ads
PubMatic Makes Appointments To Management Team
The Case Against Case Studies: 3 Ways To Answer The Need, Not The Ask
Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?
Real-Time Daily - Tuesday, Sept. 20, 2016
Hurdles Remain For Programmatic TV
Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Jelli's Platform Aims To Lure Programmatic Dollars To Radio
4C Insights Completes $26 Million Series C Financing Round
Millennials Experience High Levels Of Ad Blocking, Piracy
Study Likens 'Walled Gardens' To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale
AOL's Tim Armstrong Says "We Will Not Be A Walled Garden"
When To Call The 'A' Team: The Role Of Agencies, Self-Service & Hybrids
Real-Time Daily - Monday, Sept. 19, 2016
Existing Metrics May Perpetuate Ad Blocking
White Ops Raises Funds, Seeks To Boost Demand From Supply-Siders
Facebook Ads Are Still Getting Past Adblock Plus
A Survival Kit For Using Data In Programmatic Creative
Adblock Plus Changes Focus
Can Brands Clear Up Publishers' Ad-Blocking Mess?
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