Real-Time Daily Editions for December 2016
- Real-Time Daily - Thursday, Dec. 15, 2016
- IAB: Ad Fraud, Device Measurement, And Attribution Continue To Be Key Issues In 2017
- Research Finds Nearly 70% Of Agencies Still Rely On Demo Targeting
- Screen6 Partners With Desktop, Mobile Data Providers To Augment Clients' ID Graphs
- AppNexus Launches PreBid for Video Advertising
- Marketing Technology Budgets Are Rising
- Neustar Will Go Private In $2.9 Billion Deal
- Yahoo Reveals New Data Breach
- Nearly Half Of Digital Display Misses Its Target Audience
- The Natives Are Restless
- Are Advertisers Wrong About Target Audiences?
- Real-Time Daily - Wednesday, Dec. 14, 2016
- Bidtellect CEO Eyes Convergence Of Programmatic And Content Marketing
- Teads Signs Deal To Provide Outstream Video Advertising To Business Insider
- Sharethrough Partners With Kantar Millward Brown On Native Ad Research Tools
- Clear Channel To Sell Digital Billboard Ads Programatically
- People, Not Perishables: Time For The Cookie To Crumble
- Programmatic Grows Ahead of All Other Channels
- Attribution Wars: Google vs Facebook
- Facebook Advertisers Dissatisfied with Attribution
- Real-Time Daily - Tuesday, Dec. 13, 2016
- Thunder's Victor Wong Projects Increased Use Of CRM Data Onboarding, Death Of Expandable Ads
- Rubicon Project Offers Email Inventory, Reaches 145 Million Uniques
- 4 Ways AI Will Power Predictive, Real-Time Analytics
- nToggle, DataXu Expand Partnership Four-Fold
- Bing, Google Build AI Into Ad Creation, Serving Technology Supported By Data
- Eyeota Expands Into U.S., Opens New York Office
- Is Trump The Best Thing That Ever Happened to Advertising?
- BPA Worldwide Launches TAG Certification Toolkit
- More Ads Are Being Delivered Via Connected TVs
- Amobee Names Todd Chu Senior Vice President, Global Operator Innovation
- Real-Time Daily - Monday, Dec. 12, 2016
- Prohaska Predicts At Least 2 More Holding Cos. Will Fold Trading Desks Back Into Traditional Media Teams
- Jivox Integrates Its Dynamic Creative With AppNexus' Programmable Bidder
- Flashtalking Partners With Tapad For Attribution Modeling
- The Weather Company Extends Access To Its Ad Targeting Platform Weatherfx
- 3 Steps To Achieving Programmatic Media Buying Transparency
- Foursquare Taps ARF's Fuguitt To Lead Insights
- 'Transparency' Voted 2016's Word Of The Year
- Real-Time Daily - Friday, Dec. 9, 2016
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
- Can Real-Time Advertising Close Gap Between Mobile And Desktop Conversions?
- Digilant Launches Platform To Educate Clients On Programmatic Marketing
- Eight Out Of 10 Publishers Don't Know How Their Traffic Is Audited By Third Parties
- Mapping The Right Programmatic KPIs To Your Goals
- Why Are Marketing Automation Tools Getting So Much VC Funding?
- The Real-Time In Google's Last Penguin Update
- Programmatic TV Ad Buying Will Never Work
- Is Programmatic A Recipe For Fraud?
- Real-Time Daily - Thursday, Dec. 8, 2016
- AerServ, Mediaocean Partner On Proprietary Tech To Access Mobile Audiences
- DoubleVerify CEO Wayne Gattinella: 'Media Transparency Will Become Universal' In 2017
- Kill The Insertion Order -- Make All Ads Programmatic
- The Challenge For Video Header Bidding
- Study Finds Marketers On Technology Overload
- Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement
- Big Data Disaster: Clinton's ADA Algorithm Didn't Add Up
- Targeted TV Advertising Moves Forward
- Criteo Creates Tech That Optimizes Dynamic Ads In Real-Time
- Rubicon Project Launches Project Awesome, Giving Consumers Control Over Ads
- PulsePoint Launches Monetization Tool
- Amazon Wants To Help Publishers Make More Money From Ads
- LiveRamp Completes Acquisition Of Arbor, Circulate
- Adroll Lays Off Nearly 30 People
- Xaxis Names Bidon Global President, Succeeds Gleason
- Drawbridge Awarded Patent For Cross-Device Technology
- Neustar Launches Data Directory To Facilitate Connected Customer Experiences
- Real-Time Daily - Wednesday, Dec. 7, 2016
- PubMatic President Says Facebook/Google Duopoly Will Reach Tipping Point In 2017
- Purch Launches Server-to-Server Integration For Video Header Bidding With Index Exchange
- Pixalate Launches Video Seller Trust Index To Benchmark Video Advertising Quality
- TAG Awards First 'Certified' Anti-Fraud Seals
- Mars Media Group Taps Protected Media For Ad Fraud Prevention
- Infectious Media Rounds Out Executive Team
- Slacker Radio Selects Triton Digital's Programmatic Audio Advertising
- Americans OK With Social Platforms Censoring Fake News, Survey Finds
- Innovid Starts Integrated Marketing Cloud Technology For Personalized Video
- Facebook Reportedly Testing Tool To Combat Fake News
- Sorrell: Facebook May Be WPP's No. 2 Supplier Next Year
- Most Americans Who See Fake News Believe It, New Survey Says
- Heroes, Villains -- And Fake News
- You Watch More Ads Than You Think
- Real-Time Daily - Tuesday, Dec. 6, 2016
- MediaMath CEO Says Real-Time Marketing Needs Best Practices, Programmatic Needs New Business Models
- InMobi Integrates Nielsen Digital Ad Ratings For Audience Verification
- OpenX Expands Executive Team, Hires Chief Financial Officer And Chief People Officer
- Near Integrates Global Consumer Data Into Oracle's BlueKai Marketplace
- Throtle To Use Drawbridge's Connected Consumer Graph
- Intersection Taps AOL's Martinez As CRO
- CMOs Lack Focus On Analytics, Strategy Needed To Drive Revenue
- Three Agencies Release Estimates For 2017 Ad Spending
- Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing
- AOL CEO Tim Armstrong Optimistic About Yahoo Deal
- Industry Leads Weigh in On Programmatic's Fate In 2017
- Uber Collects Location Data Even When Passenger Has Exited Car
- Real-Time Daily - Monday, Dec. 5, 2016
- Prediction: DSPs Will Partner To Cut Costs And Increase Efficiency
- YuMe Releases 360 Degree Video Ad Format For Immersive Ad Experiences
- Study Suggests Reallocating 6% of Marketing Spend to Programmatic Will Increase Marketing ROI 22%
- Snaplytics Launches Snapchat Competitive Analysis Tool
- Leaf Group's Bornstein: Ad-Tech Vendors Create 'Moat' Between Advertisers, Publishers
- Survey Finds Global Brands Are Consolidating Ad Servers
- Reaching The Elusive 'TVideo' Viewer
- Rise In Mobile Shows Marketers Why They Must Rethink Ad Targeting
- The Weather Company On Programmatic And Ad Fraud
- Breitbart Controversy Spotlights Ad Technology Confusion
- Native Ad Plans Shift From Publishers To Social, Facebook Dominates By Wide Margin
- Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017
- Real-Time Daily - Friday, Dec. 2, 2016
- MRC Releases Location-Based Measurement Guidelines For Public Comment
- Programmatic Technology Leads To Programmable Brands, According To Whitepaper
- Amazon Plans To Enter Header Bidding
- Madison Logic Acquired By Clarion Capital Partners
- An Explainer On AppNexus And Ad Tech
- Sonobi Launches Partnership With Guardian Media Group As Header Provider
- Ad Execs United On Data Ownership, Divided On Whether It Belongs To Agencies Or Clients
- Programmatic Is Problematic, Even When It Works
- Waterfall To Header Bidding Enhances Programmatic Benefits
- Fake News: Shut Up And Listen
