Real-Time Daily Editions for May 2017
- Real-Time Daily - Tuesday, May 16, 2017
- Education Is Needed To Combat Fake News
- Study: Advanced Video Ad Performs Better Than Pre-Roll Video Ads
- Publishers Need New Set Of KPIs For Header Bidding
- BPA Worldwide Names PulsePoint Exclusive Programmatic Partner
- Kaltura Partners With Streamlyzer On Real-time Intelligence For TV Platform
- Nexstar Names 2 Digital Ad Industry Vets To Leadership Team
- Apple Acquired AI Startup Lattice Data For $200M
- The CMO's Role When Choosing Ad, Marketing Tech
- Half Of Paid Searches Voice Activated By 2020
- Google Goes (A Little) Easier On Publishers
- Real-Time Daily - Monday, May 15, 2017
- Outbrain Launches Lookalike Audience Offering To Reach New Customers
- The Weather Company Partners With LiveRamp On Audience Segments
- Sizmek Hires First Data Officer, Initiates Ops Overhaul
- OmniVirt, Jaunt Partner To Extend VR Ad Campaign Reach
- Snap Unveils New Camera Ads
- Over-The-Top, Ad-Supported Tubi TV Closes New Round On Eve Of Upfront
- Google Eases Rules On Publishers That Violate Its Ad Policies
- What's Behind Shift Back To Pub Direct?
- LiveWorld Paves The Way For Brand, Consumer Connection Through Chatbots
- Apple Acquires Data Mining-Machine Learning Firm
- Real-Time Daily - Friday, May 12, 2017
- Brand Safety Emerges As A Big Theme Of NewFronts
- The Trade Desk Logs $53.4M In Total Revenue For Q1
- The View From Inside The Ad Bubble
- Ad-Tech Product And Partnership News: Week Of May 8
- Google And Ad Blockers: Can They Eliminate Bad Ads?
- Traditional TV This Upfront: We Got Big Data, Too
- Analysts Survey Snap's First Earnings Report
- Does Streaming Have a 'Commercial' Star?
- Facebook Ramps Up Efforts To Control Disruptive Content, Ads On News Feed
- Real-Time Daily - Thursday, May 11, 2017
- Dads Are More Emotional Than Moms When Watching Video Ads
- Facebook Cracks Down On Low-Quality Web Sites
- Moving Together To 'Bolero': Our Industry's Flight To Quality
- DataXu Launches Self-Serve TV-Buying Platform
- MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data Quality
- Will AI Solve The Brand Safety Dilemma?
- Programmatic Is Failing Forward
- Up To 80% Fraud? Business As Usual For Ad Tech
- Behavorial Changes Seen More In Men Who Own Virtual Assistants
- Real-Time Daily - Wednesday, May 10, 2017
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020
- Rocket Fuel Reports Q1 Earnings, Growth In Platforms Business
- Machine Learning Is The Present And Future
- Rocket Fuel Launches Anti-Malvertising Platform Via AI & Google Cloud
- The Rules Of Modern Attribution
- The Anatomy Of A Viral Retweet For Wendy's Chicken Nuggets
- CBS, Affiliates Agree On Expanded OTT Role
- Real-Time Daily - Tuesday, May 9, 2017
- Study Finds Social Platforms Preferred As Video Ad Partners
- British Telecommunications Taps Rubicon Project To Manage Digital Ads
- Integral Ad Science Expands Brand Safety Offering Globally
- Japanese Desktop Users See 80%+ Ad Fraud Rates In Q1 2017
- How Advertisers Give Credit Via Multi-touch Attribution
- Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising Specs
- Accenture's Agency Buying Spree Continues
- John Oliver Rallies Net Neutrality Supporters
- Omnicom, WPP and Dentsu Aegis Increase Transparency In Reports
- Real-Time Daily - Monday, May 8, 2017
- Is This The End Of Advertising As We Know It?
- Kargo Names Adelphic's Maggio First VP Of Programmatic Sales
- IBM Watson Launches Storytelling Competition
- BloomReach Unveils AI-Powered Digital Experience Platform For Content Personalization
- MPP Global Gets $15M To Expand U.S. Platform, Aid Publishers
- Data Is Now The World's Most Valuable Resource
- Amazon Dominates Burgeoning Voice-Enabled Digital Marketplace
- YouTube Brand Safety Issues Caused 5% Of Top Advertisers To Leave
- JWT Paris Helps Newspaper Expose Fake News
- Transparency In Programmatic Media Sales
- Avoid Checklist Mentality When Shopping For Creative Tech
- Why Clickbait Is Even Worse Than Fake News
- Facebook Runs Fake News Campaign
- Real-Time Daily - Friday, May 5, 2017
- Report: Ad Blocking Hasn't Slowed In The U.S., Asia, Germany, Argentina
- P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
- Ad-Tech Product And Partnership News: Week Of May 1
- Snap Debuts Ad-Buying Platform
- Data Diversity Training
- What's Your Sci-Fi Future?
- Voice-Enabled AI Added To Magic Mirror
- Apple App Analytics Gets A Facelift
- Real-Time Daily - Thursday, May 4, 2017
- IAB Study: 80% Of Marketers Set To Spend More On Original Digital Video
- Rubicon Project Beats Revenue Estimate With Q1 Earnings
- High-Flying Criteo Reports $517M Q1 Revenue, 29% Increase YoY
- National CineMedia Partners With Mediaocean For Ad Buys
- Varick Media Partners With Triton Digital On Programmatic Audio Ads
- Facebook Beats Q1 Earnings Estimates, Sees User Growth Amid Content Concerns
- Google AdExchange Takes A Slide In Mobile App Inventory Rankings
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps
- Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
- Is Google's Chrome Going To Block Ads Or Not?
- Consumer Privacy Is Tech, Not Ad, Issue
- Moving To Audience-Based TV Buying: Q&A With EyeView's Brian Katz
- Axel Springer To Drop Google For AppNexus
- Mobile Advertising Is Pushing Down Viewability
- Real-Time Daily - Wednesday, May 3, 2017
- Survey Finds 41% Of Consumers Rarely Trust The Ads They're Shown
- Zenith: Google Remains Top-Ranked Media Company By Ad Revenue
- Viewability Is Mobile Marketing's Achilles Heel
- News Corp. Aims To Make A Dent In Google's Ad Dominance
- Storyful, Moat, CUNY Fight Fake News, Foster Brand Safety
- Attacks Of Cybercrime MUCH Less Likely On Mobile Devices
- Axel Springer To Drop Google For AppNexus
- Mobile Advertising Is Pushing Down Viewability
